• Lead 5- 6 brands in SEO strategy across multiple fashion, beauty, luxury, and hospitality clients • Conduct and oversee technical SEO audits, optimisation plans, and keyword strategies • Develop AI-informed content strategies and SEO briefs aligned with brand tone and cultural trends • Monitor and improve organic search performance across all client accounts • Manage and mentor a small remote team of SEO specialists and freelancers • Collaborate with developers, UX teams, and content creators to implement SEO best practices • Produce clear, insightful client reporting and communicate opportunities for growth • Stay at the forefront of SEO innovation, including AI search, Google SGE, semantic SEO, and algorithm changes • Act as a trusted point of contact for clients on SEO strategy and performance matters • Maintain high standards of workflow management, communication, and project ownership in a remote environment

Role Description We’re looking for a highly capable SEO Lead to drive strategy and execution across a portfolio of premium clients. This role is ideal for someone who combines strong technical SEO expertise with excellent communication skills, commercial thinking, and a refined understanding of premium brand expectations. - Lead 5-6 brands in SEO strategy across multiple fashion, beauty, luxury, and hospitality clients - Conduct and oversee technical SEO audits, optimisation plans, and keyword strategies - Develop AI-informed content strategies and SEO briefs aligned with brand tone and cultural trends - Monitor and improve organic search performance across all client accounts - Manage and mentor a small remote team of SEO specialists and freelancers - Collaborate with developers, UX teams, and content creators to implement SEO best practices - Produce clear, insightful client reporting and communicate opportunities for growth - Stay at the forefront of SEO innovation, including AI search, Google SGE, semantic SEO, and algorithm changes - Act as a trusted point of contact for clients on SEO strategy and performance matters - Maintain high standards of workflow management, communication, and project ownership in a remote environment Qualifications - 5+ years of SEO experience, ideally within an agency or multi-brand environment - At least 2 years in a leadership or client-facing role - Strong technical SEO capability and deep understanding of modern search best practices - Proven experience managing SEO strategy for premium, lifestyle, retail, or eCommerce brands - Hands-on experience with tools such as: - GA4 - Google Search Console - Ahrefs / SEMrush - Screaming Frog - SurferSEO - ChatGPT and AI SEO tools - Strong understanding of content optimisation and semantic search strategies - Excellent written and verbal English communication skills - Strong commercial awareness and ability to connect SEO activity to business outcomes - High attention to detail, organisation, and independent time management - Comfortable working remotely with Australian clients and teams Bonus Points - Experience with Shopify or headless CMS platforms - International SEO experience - Editorial, publishing, or branded content background - Experience working with fashion, beauty, hospitality, or luxury brands - Familiarity with AI search optimisation and emerging SEO technologies - Experience mentoring or leading remote teams Benefits - Work with some of Australia’s most exciting premium brands - Help shape a modern SEO agency built around creativity, AI, and cultural insight - Flexible remote-first working environment - Strong creative collaboration through the team - Fast-moving clients, ambitious growth plans, and genuine career progression opportunities - Opportunity to influence the future direction of search and AI-driven marketing Work Arrangement & Expectations This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to: - Disclose any existing ongoing roles or client work - Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)

• Drive organic performance improvements across client websites through technical SEO, on-page optimization, and structured content strategy • Build and maintain accurate tracking infrastructure using GA4 and GTM, ensuring data integrity across client accounts • Lead GEO implementation efforts, improving client visibility across AI-powered search experiences and answer engines • Audit and support Consent Management Platform setups so tracking remains reliable as privacy regulations evolve • Develop repeatable processes and documentation that allow the team to scale SEO execution without losing quality • Identify and prioritize ranking, traffic, and conversion opportunities across the client portfolio

Role Description The SEM Specialist collaborates cross-functionally to leverage data and analytics to drive our go-to-market strategies and campaigns. The Specialist is responsible for planning, building, and optimizing how we engage with members through search engine marketing (SEM). - Responsible for the execution of search engine marketing strategies and campaigns. - Work with SEM Operations team as well as the broader digital team to develop strategies for testing all SEM elements including ad copy in various markets and verticals. - Drive all keyword research and strategy (Paid and organic). Coordinate with internal partners/agencies/vendors on campaign initiatives. - Provide continual keyword, targeting and other account maintenance. - Implement, track, and adjust budgets and bids for paid search campaigns, both manually where applicable, and via AI tools such as Adobe Advertising and Google AdWords. - Prepare and facilitate presentations to business line leaders on performance of campaigns. - Responsible for responding to business line leaders' requests within limited timeframes. - Communicates key marketing information to in-house and external creative teams as well as e-business departments. - Manages and traffics all SEM marketing jobs; ensuring timely and cost-conscious project completion. - Measures the effectiveness of marketing strategies. - Analyze and report on campaign results, identify trends and create strategic recommendations for optimization of spend and conversion performance. - Seeks and provides information to help business lines determine their place in the market. - Works with marketing team and business line management, as needed, to define creative strategy and success metrics. Qualifications - Must currently reside in one of the following states: Connecticut, Massachusetts, New Hampshire, New Jersey, New York, or Rhode Island. - Bachelor's Degree in Marketing or related field. - 6-8 years of additional relevant experience in lieu of degree. - 3+ years Holistic SEM management (agency or client). - 1+ years Experience in Adobe Advertising preferred. Requirements - Mastery of Search tools including Google Ads, Google Analytics and Microsoft Advertising (Bing Ads). - Familiarity working with SA360/DCM/Floodlight or similar. - Proficient in text ad development, and knowledge of various paid search ad types. - Experience building, optimizing and reporting on YouTube OLV campaigns. - Experience in digital marketing tactics and measurement. - Encourage, build, and maintain mutual trust, respect, and cooperation with others. - Ability to listen to, understand, and communicate with others by telephone, in written form, electronically, or in person. - Ability to operate a computer with relevant software applications. - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. - Ability to apply sound judgement to produce appropriate outcomes to a variety of situations; including high volume and challenging situations. - Ability to prioritize, organize, and accomplish work to achieve specific goals. - Developing specific goals and plans to prioritize, organize, and accomplish your work. Licenses and Certifications - Google Ad Words Certification. - Microsoft Ads Certification. Company Description AAA Northeast is proud of our diverse culture, fostered by the many talents, skills, passions, and expertise of our employees. We are an equal opportunity employer. We do not discriminate in recruiting, hiring, or promotion based on race, color, creed or religion, national origin, sex, age, sexual orientation, veteran’s status, gender identity or expression, disability, genetic information, marital status, pregnancy, or membership in any other protected class. We thrive when our team members bring their whole selves to work.