Job Closed
This listing is no longer active.
Founded in 2012, Canva offers an online graphic design and publishing platform used by millions of people across the globe. As an employer, Canva offers flexibl
Senior B2B Product Marketing Manager
Location
Australia
Posted
52 days ago
Salary
0
Seniority
Senior
Job Description
Senior B2B Product Marketing Manager
Canva
• Lead end-to-end go-to-market strategy and execution across Canva's enterprise verticals — Higher Education, Real Estate, and Government — including segment-specific positioning, sales plays, pitch narratives, and launch support • Build a deep understanding of each vertical's customer profile, ICP, pain points, and buying behaviour, and craft compelling narratives designed to move deals forward • Work directly with our Sales Enablement team, equip field teams with the tools, resources, and training needed to sell effectively into vertical segments • Partner with product and sales teams to support key vertical launches • Own the Win/Loss program for your segments, surfacing buyer insights that inform positioning, sales strategy, and product investment decisions • Develop clear, compelling, and differentiated messaging for vertical solutions that aligns with Canva's enterprise value proposition • Partner with cross-functional teams including Customer Marketing, Enablement, and Demand Gen to deliver impactful campaigns and proof points that drive awareness, pipeline, and adoption in target verticals • Navigate complex, multi-stakeholder environments
Job Requirements
- 5+ years of product marketing or solutions marketing experience — prior direct experience is required for this senior role
- Demonstrated success developing and executing GTM strategies for B2B SaaS products, ideally across multiple customer segments or verticals
- Deep experience with large, complex enterprise deals and an understanding of how to build GTM motions that support long sales cycles and high-value contracts
- Familiarity with regulated or compliance-sensitive industries (education, government, or similar) is a strong plus
- Exceptional communication skills, with the ability to translate technical features into compelling benefits for a wide audience
- Strong ability to build strong cross-functional relationships with stakeholders across sales, product, marketing, and legal
- Strong analytical ability — comfortable working with Win/Loss data, buyer research, and market intelligence to inform strategy
- Ability to juggle multiple projects at once with strong prioritisation skills
- Growth mindset — comfortable with ambiguity, eager to learn, and able to forge their own path in a fast-moving environment
- Genuine love of creating customer value and solving hard problems
Benefits
- Equity packages - we want our success to be yours too
- Inclusive parental leave policy that supports all parents & carers
- An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
- Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Related Guides
Related Categories
Related Job Pages
More Product Marketing Jobs
• Manage Project account with techno-functional expertise on GTM Application • Day to Day interaction with Client and Stakeholders for project deliveries, updates, and new Change Requests • Configure GTM modules • Manage GTM Quarterly Upgrade with new feature implementations • Integration with other modules like EBS, JDE, Fusion, SAP using integration layer Like OIC/Boomi/Mule soft/SOA etc. • Responsible to gather Customer Requirement, Understand Supply Chain Business, create functional specifications, provide logic to technical team, prepare test data, conduct internal testing and user acceptance testing, go-live and support and related documentations • Co-ordinate with Stakeholders and internal team members on administrative processes • Developing standards and processes
• Manage Project account with techno-functional expertise on OTM Application • Day to Day interaction with Client and Stakeholders for project deliveries • Configure OTM modules & design business requirements • Manage OTM & GTM Quarterly Upgrade • Gather Customer Requirement, Understand Supply Chain Business, Create functional specifications • Drive Weekly, Monthly, Quarterly, Yearly Status Report calls with stakeholders • Co-ordinate with Stakeholders and internal team members on administrative processes.
Product Marketing Manager – Technical
Layer Surveys LTD#layerfamily - Your one stop for all your pre and post building needs...
• Own positioning and messaging for new product launches (we have several queued up for 2026) • Build sales enablement that actually gets used: battle cards, demo scripts, ROI calculators, objection handlers • Run competitive intelligence and publish internal teardowns of myCOI, Certificate Hero, and adjacent players • Ship interactive content yourself. Calculators, comparison tools, embedded widgets. Built with Claude Code, not a six-week agency engagement • Define and instrument the metrics that matter (activation, expansion, win rate by segment) and report on them weekly • Partner with product on pricing, packaging, and naming • Drive launches end to end: webinars, content, PR, paid, partner
Role Description The Product Manager for Banking & Capital Markets will own Chainlink’s suite of offerings for traditional financial companies who are interacting with digital assets. This leader will architect the strategy, roadmap, and execution for Chainlink to serve the end-to-end lifecycle of digital assets across asset issuers, distribution platforms, custodians, payment processors, and other financial institutions. You will build a solution that unifies compliance, transparency, and interoperability through Chainlink products — CRE, ACE, CCIP, Data — and ecosystem partnerships. In this role, you will act as a founder & owner within the company — navigating ambiguity, aligning stakeholders, and building toward global product-market fit. Responsibilities - Identify strategic and emerging use-cases for traditional financial companies who are interacting with digital assets. - Design and launch Chainlink’s product offerings to serve the prioritized use-cases, leveraging the Chainlink Runtime Environment. - Embed all Chainlink offerings - CCIP, ACE, Data - into the new products to ensure Chainlink can meet compliance and interoperability requirements of our customers. - Expand the offerings to ensure adherence to existing global regulatory requirements and standards. - Drive ecosystem adoption and cement Chainlink as a global standard for digital assets across all financial market segments. Qualifications - 5-10 years of product management experience having built products from 0-1. - Built or led digital asset products with strong cross-functional exposure across compliance, issuer engagement, and distribution partners. - Deep understanding of the digital assets landscape, including regulatory requirements across multiple geographies. - Ability to design and lead a multi-product platform strategy in a fast-moving, ambiguous space. - Technical depth to collaborate with engineering teams across Chainlink core products (CRE, ACE, CCIP, Data). Preferred Qualifications - Experience scaling Web3 or fintech platforms with compliance-aware modules (e.g., AML, KYC, auditability). - Evangelist-level communication — able to align internal and external stakeholders behind a complex vision. - Product strategy and GTM experience in platforms with financial primitives or regulated flows. - Experience working on open financial protocols, programmable money systems, or cross-chain middleware. Commitment to Equal Opportunity Chainlink Labs is an equal opportunity employer. All qualified applicants will receive equal consideration for employment in compliance with applicable laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us via this form. Global Data Privacy Notice for Job Candidates and Applicants Information collected and processed as part of your Chainlink Labs Careers profile, and any job applications you choose to submit, is subject to our Recruiting Privacy Policy. By submitting your application, you are agreeing to our use and processing of your data as required.



