Layer Surveys LTD

• Own positioning and messaging for new product launches (we have several queued up for 2026) • Build sales enablement that actually gets used: battle cards, demo scripts, ROI calculators, objection handlers • Run competitive intelligence and publish internal teardowns of myCOI, Certificate Hero, and adjacent players • Ship interactive content yourself. Calculators, comparison tools, embedded widgets. Built with Claude Code, not a six-week agency engagement • Define and instrument the metrics that matter (activation, expansion, win rate by segment) and report on them weekly • Partner with product on pricing, packaging, and naming • Drive launches end to end: webinars, content, PR, paid, partner

• Work directly with customers, partners, and internal teams to understand workflows, uncover pain points, and define clear product opportunities • Shape pitches around prototypes, testing ideas early to de-risk big bets, and collaborate with engineering to size cycles effectively • Own the lifecycle of your bets — from shaping and pitching to managing delivery through cycles and ensuring they land • Partner closely with engineering and GTM teams to prototype quickly, validate technical feasibility, and drive continuous iteration • Run structured experiments on pricing, onboarding, and growth loops — focusing on outcomes, not just outputs.

• Help us scope and pressure test a Premium Audit applet on our Party Portal • Mapping the end-to-end workers' comp and GL premium audit workflow • Identifying the highest-leverage friction points • Reviewing product specs, mockups, and pricing models • Translating NCCI class code logic, payroll inclusion rules • Helping evaluate carrier and TPA partnership opportunities • Occasionally joining customer discovery calls with brokers, insureds, or carrier contacts • Flagging adjacent product opportunities in audit dispute, premium recovery, and exposure reporting