• Own positioning and messaging for new product launches (we have several queued up for 2026) • Build sales enablement that actually gets used: battle cards, demo scripts, ROI calculators, objection handlers • Run competitive intelligence and publish internal teardowns of myCOI, Certificate Hero, and adjacent players • Ship interactive content yourself. Calculators, comparison tools, embedded widgets. Built with Claude Code, not a six-week agency engagement • Define and instrument the metrics that matter (activation, expansion, win rate by segment) and report on them weekly • Partner with product on pricing, packaging, and naming • Drive launches end to end: webinars, content, PR, paid, partner

• Own the end-to-end product marketing strategy for Ask Alteryx, defining positioning, messaging, and go-to-market plays • Develop persona-specific narratives for business users, analysts, and data teams • Partner with Product Management to shape the Ask Alteryx roadmap narrative • Build launch plans, sales enablement materials, and customer content for new Ask Alteryx features • Monitor competitive intelligence across the conversational AI and enterprise analytics landscape • Define and maintain the positioning and messaging framework for Auto Insights • Develop use-case-driven content, including demos and customer stories • Drive analyst and press relationships for Auto Insights • Own the go-to-market strategy for App Builder • Create launch and enablement materials for App Builder updates • Develop and maintain a cohesive Intelligence Services portfolio narrative • Lead thought leadership programs • Develop a comprehensive enablement curriculum for Intelligence Services

• Own the positioning and messaging strategy for trial and new user acquisition • Partner with Demand Generation and Product to shape the trial onboarding experience • Develop and maintain messaging frameworks for Ask Alteryx new user onboarding flows • Work cross-functionally with Product, Sales, and Customer Success to identify the highest-impact moments in the new user journey • Design and execute onboarding programs that build reproducible skills and habits in new users • Create and maintain onboarding content assets—including video walkthroughs, quick-start guides, in-product messaging, and use-case libraries • Build and execute expansion marketing programs that move users from core Alteryx workflows into adjacent capabilities • Develop persona-specific messaging and content that shows users the natural next step in their Alteryx journey • Track feature adoption and engagement data across user cohorts to identify expansion opportunities • Serve as the voice of the user in cross-functional planning sessions

Role Description Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share. - Recommends investment decisions for new product development. - Conducts complex competitive analysis for specific products or product lines. Drives Red Team Analysis. - Assists with complex pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions. - Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements. - Understands technical and business environments. Assists with the development of strategies to meet business objectives. - Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration. - Manages release of complex products through the end of their product life cycle. Qualifications - Demonstrates depth and/or breadth of expertise in own specialized discipline or field. Requirements - Interprets internal/external business challenges and recommends best practices to improve products, processes or services. - May lead functional teams or projects with moderate resource requirements, risk, and/or complexity. - Leads others to solve complex problems; uses sophisticated analytical thought to exercise judgment and identify innovative solutions. - Impacts the achievement of customer, operational, project or service objectives; work is guided by functional policies. - Communicates difficult concepts and negotiates with others to adopt a different point of view. Benefits - Salary: $132,000.00 - $181,500.00 - Location: Home / Mobile, OR-001 - Supportive work culture that encourages learning, development, and career growth. - Commitment to employee health and wellbeing with programs and support for personal and professional growth. - Comprehensive benefits package, potential participation in a bonus and stock award program. - Travel: Yes, 20% of the Time. - Relocation Eligible: Yes.