Ethos blends industry expertise and technology to provide accessible and affordable life insurance coverage.
Principal Offline Acquisition Marketing
Location
United States
Posted
29 days ago
Salary
$127K - $223K / year
Seniority
Lead
Job Description
Principal Offline Acquisition Marketing
Ethos
• Own both strategy and execution to drive marketing performance in line with budget and goals. • Track performance on a weekly and monthly basis and make adjustments to improve target KPIs. • Partner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manage. • Manage external agencies in executing media buys, negotiations, contracts, and reconciliations. • Regularly perform deep analysis on channel performance and implement optimization strategies. • Demonstrate thought leadership by frequently presenting recommendations on new test expansion opportunities, and ways to scale operationally such as AI enabled systems. • Drive executive communications by presenting insights and forward-looking strategies in biweekly and quarterly meetings with senior leadership. • Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices.
Job Requirements
- Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred.
- A deep knowledge of the landscape in your channel of domain expertise. Experience with at least two of the following channels: Radio, Podcasts, Direct Mail, Creator Partnerships, Sponsorships.
- Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies).
- Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high impact growth strategies.
- A minimum of 5 years of experience of direct response marketing experience with 3+ years managing offline performance Marketing campaigns at a high growth company where user acquisition was critical to the company’s growth.
- Advanced MS Excel and ability to work effectively with AI tools (ie, Hex, Claude, Gemini).
- Excited by the chance to both develop a marketing strategy and hands on optimization.
- Experience with adtech and data teams to prioritize your platform and measurement needs.
- Have a rigorous approach to testing, iterating, and implementing learnings.
Benefits
- Health insurance
- 401(k)
- Paid time off
- Professional development opportunities
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