Role Description We are looking for a hands-on and highly analytical Head of Growth to lead scalable acquisition across multiple Business Units. This role combines growth strategy, paid acquisition, organic growth, regional expansion, and event-driven pipeline development. The ideal candidate has strong experience in crypto, fintech, payments, trading, Web3, or a similar digital product environment and understands how to build acquisition systems in markets where standard growth playbooks do not always work. This is not a brand marketing or purely strategic role. We are looking for someone who can work with data, channels, agencies, and teams directly — and turn marketing activity into measurable business outcomes. Key Responsibilities - Develop and improve acquisition strategy across multiple Business Units. - Build and manage channel strategy across paid, organic, regional, and event-driven acquisition. - Lead paid acquisition and performance marketing initiatives, focusing on CAC, activation, payback, channel efficiency, and scalable growth. - Audit existing acquisition channels and identify opportunities to improve performance. - Manage, evaluate, and optimize external agencies, vendors, and performance partners. - Define the right paid vs organic acquisition mix by product, market, and business priority. - Support organic growth across SEO, GEO, content distribution, website traffic, and AI-driven discovery channels. - Work with regional marketing teams to support growth in priority markets. - Develop events as a measurable acquisition and pipeline channel, not only as a brand activity. - Improve growth reporting, attribution, funnel visibility, experimentation, and performance analysis. - Partner closely with CMO, Business Unit leaders, Product Marketing, Sales, BD, regional teams, and performance managers. - Support the adoption of AI tools in marketing workflows, research, analytics, content, and operations. - Help the team move from analysis to execution quickly and consistently. Key KPIs - Marketing attributed revenue across Business Units, based on 90-day cohorts. - Qualified demand generated: MQLs and activated users. - Activation rate from growth channels. - Organic channel growth, including SEO and GEO. - Regional user growth across priority markets. - Event pipeline: MQLs generated per event and cost per MQL. - Organic vs paid acquisition mix. - Blended CAC by product and channel. - CAC payback period. - CAC:LTV ratio. Qualifications - 4+ years of experience in growth marketing, acquisition, performance marketing, or a similar role. - Proven experience in crypto, fintech, payments, trading, Web3, or a closely related digital product environment. - Strong hands-on experience with paid acquisition and performance marketing. - Solid understanding of CAC, activation, attribution, funnel conversion, LTV, payback, and unit economics. - Experience building or improving channel strategy and channel mix. - Understanding of organic growth, SEO, GEO, content-led acquisition, and website traffic growth. - Experience managing external agencies, vendors, or performance partners. - Ability to work with dashboards, campaign performance, agency reports, and acquisition data directly. - Strong analytical thinking and ability to make decisions based on business impact. - Experience working with cross-functional stakeholders, including Marketing, Sales, BD, Product, regional teams, and senior leadership. - Ability to operate in a fast-paced, changing environment with imperfect processes. - Strong English communication skills. Nice to Have - Experience with B2C digital products or high-volume user acquisition. - Experience launching or scaling growth in LATAM, APAC, Europe, CIS, MENA, or other international markets. - Experience with event-driven pipeline, field marketing, or event ROI. - Experience with alternative acquisition channels in restricted or semi-regulated industries. - Experience using AI tools in marketing, analytics, content, research, or operations. - Previous experience in a matrix organization or multi-BU environment. Requirements - 4+ years of experience in growth marketing, acquisition, performance marketing, or a similar role. - Proven experience in crypto, fintech, payments, trading, Web3, or a closely related digital product environment. - Strong hands-on experience with paid acquisition and performance marketing. - Solid understanding of CAC, activation, attribution, funnel conversion, LTV, payback, and unit economics. - Experience building or improving channel strategy and channel mix. - Understanding of organic growth, SEO, GEO, content-led acquisition, and website traffic growth. - Experience managing external agencies, vendors, or performance partners. - Ability to work with dashboards, campaign performance, agency reports, and acquisition data directly. - Strong analytical thinking and ability to make decisions based on business impact. - Experience working with cross-functional stakeholders, including Marketing, Sales, BD, Product, regional teams, and senior leadership. - Ability to operate in a fast-paced, changing environment with imperfect processes. - Strong English communication skills. Benefits - Remote-first company — work from anywhere in the world. - Fully flexible working hours. - Extended time off: 20 paid vacation days + 12 bonus days per year. - 100% paid sick leave. - Paid English lessons via iTalki. - Professional growth support: courses, certifications, and training programs. - Real impact and ownership in fintech and crypto projects. - Corporate benefits: EMCD product discounts and mining infrastructure access. - Payment in USDT or 4Dev. - Employment via Service Agreement. - Compensation is not capped and is discussed based on your expectations and experience.