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Empower. Automate. Elevate
Program Manager, Digital Engagement
Location
United States
Posted
59 days ago
Salary
$110K / year
Seniority
Senior
Job Description
Program Manager, Digital Engagement
Mitratech
• Lead our B2C and client digital engagement strategy across the full customer lifecycle. • Drive awareness, onboarding, engagement, retention, and lifetime value through personalized, omnichannel digital experiences. • Develop and execute a comprehensive B2C digital engagement framework and customer adoption strategy aligned to company customer engagement objectives. • Partner with teams to identify opportunities to increase product usage, engagement and customer health. • Oversee digital customer programs across email, SMS, push notifications, in-app messaging, social, and web personalization. • Define segmentation frameworks and personalization strategies to improve engagement and relevance. • Design lifecycle journeys from acquisition through retention and advocacy. • Optimize programs that accelerate customer onboarding, engagement, win-back, and loyalty. • Increase customer lifetime value (LTV) through data-informed engagement tactics. • Establish KPIs and reporting dashboards to measure engagement, retention, and revenue impact. • Leverage customer feedback, A/B testing, experimentation, and behavioral analytics to continuously optimize digital engagement programs. • Translate data insights into actionable strategies and executive-level reporting.
Job Requirements
- 5-7 years of experience in customer engagement, customer success operations, B2C digital marketing, or digital engagement.
- Experience driving customer adoption, retention, engagement or lifecycle programs in SaaS technology, insurance, healthcare, retail, or consumer tech industries.
- Experience building and scaling digital customer journeys and engagement programs.
- Hands on experience with customer engagement and marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Gainsight Journey Orchestrator, Send Grid, etc.).
- Strong analytical skills with hands-on experience in experimentation and performance optimization.
- Experience building cross-functional programs and initiatives in a fast-paced environment.
- Familiarity with customer data platforms (CDPs), behavioral analytics tools, and personalization engines.
- Experience with Pendo and engaging with customers through a digital platform is a plus.
- Strong communication, presentation, and management skills.
- Exceptional self-starter skills and ability to manage issues and projects to completion.
- Proven leadership, oral/written communication, and problem-solving skills.
- Solid PC skills including thorough knowledge of MS Word, PowerPoint, Excel.
- Ability to explore ways to improve and promote quality, accuracy, and thoroughness.
Benefits
- Health, Dental & Vision Insurance *
- 401 (k) + Employer Match *
- Unlimited PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
- STD, LTD & Group Life Insurance
- Paid Parental Leave
- Pet Insurance
- FSA & HSA Options
- Employee Assistance Program
- Remote Work
- Career Advancement & Professional Development Opportunities
- Employee Recognition
- LinkedIn Learning Platform
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