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Mitratech logo
Mitratech

Empower. Automate. Elevate

Program Manager, Digital Engagement

Program ManagerProgram ManagerFull TimeRemoteSeniorTeam 1,001-5,000H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

59 days ago

Salary

$110K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishCloud

Job Description

Program Manager, Digital Engagement

Mitratech

• Lead our B2C and client digital engagement strategy across the full customer lifecycle. • Drive awareness, onboarding, engagement, retention, and lifetime value through personalized, omnichannel digital experiences. • Develop and execute a comprehensive B2C digital engagement framework and customer adoption strategy aligned to company customer engagement objectives. • Partner with teams to identify opportunities to increase product usage, engagement and customer health. • Oversee digital customer programs across email, SMS, push notifications, in-app messaging, social, and web personalization. • Define segmentation frameworks and personalization strategies to improve engagement and relevance. • Design lifecycle journeys from acquisition through retention and advocacy. • Optimize programs that accelerate customer onboarding, engagement, win-back, and loyalty. • Increase customer lifetime value (LTV) through data-informed engagement tactics. • Establish KPIs and reporting dashboards to measure engagement, retention, and revenue impact. • Leverage customer feedback, A/B testing, experimentation, and behavioral analytics to continuously optimize digital engagement programs. • Translate data insights into actionable strategies and executive-level reporting.

Job Requirements

  • 5-7 years of experience in customer engagement, customer success operations, B2C digital marketing, or digital engagement.
  • Experience driving customer adoption, retention, engagement or lifecycle programs in SaaS technology, insurance, healthcare, retail, or consumer tech industries.
  • Experience building and scaling digital customer journeys and engagement programs.
  • Hands on experience with customer engagement and marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Gainsight Journey Orchestrator, Send Grid, etc.).
  • Strong analytical skills with hands-on experience in experimentation and performance optimization.
  • Experience building cross-functional programs and initiatives in a fast-paced environment.
  • Familiarity with customer data platforms (CDPs), behavioral analytics tools, and personalization engines.
  • Experience with Pendo and engaging with customers through a digital platform is a plus.
  • Strong communication, presentation, and management skills.
  • Exceptional self-starter skills and ability to manage issues and projects to completion.
  • Proven leadership, oral/written communication, and problem-solving skills.
  • Solid PC skills including thorough knowledge of MS Word, PowerPoint, Excel.
  • Ability to explore ways to improve and promote quality, accuracy, and thoroughness.

Benefits

  • Health, Dental & Vision Insurance *
  • 401 (k) + Employer Match *
  • Unlimited PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
  • STD, LTD & Group Life Insurance
  • Paid Parental Leave
  • Pet Insurance
  • FSA & HSA Options
  • Employee Assistance Program
  • Remote Work
  • Career Advancement & Professional Development Opportunities
  • Employee Recognition
  • LinkedIn Learning Platform

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