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Workana

The largest platform for hiring top remote talent from Latin America.

CRM Specialist

Customer Retention SpecialistCustomer SuccessFull TimeRemoteMid LevelTeam 51-200Since 2012H1B No SponsorCompany SiteLinkedIn

Location

Argentina

Posted

18 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

CRM Specialist

Workana

Role Description Estamos buscando a alguien que tome ownership real de nuestra instancia de Customer.io: que entienda cómo está hoy, que detecte lo que no funciona, y que diseñe la arquitectura de comunicación que necesitamos para escalar. No buscamos a alguien que ejecute tickets — buscamos a alguien que piense el CRM como un sistema y lo construya bien desde adentro. Esta persona va a trabajar codo a codo con Marketing, Producto, Ventas, Tech y Customer Success. El rol requiere tanto criterio estratégico como capacidad de ejecución — hay mucho por ordenar y mucho por construir desde cero. - Auditar el estado actual de Customer.io: datos, segmentos, journeys, naming y estructura general - Diseñar y documentar la arquitectura de CRM: modelo de datos, taxonomía de eventos, lógica de segmentación - Construir y optimizar journeys y automatizaciones para audiencias B2B y B2C - Gestionar y mejorar la integración entre Customer.io y el CRM de ventas (HubSpot / Salesforce) - Asegurar la calidad y consistencia de los datos en toda la cadena - Colaborar con Tech para implementar integraciones y eventos desde el producto - Trabajar con Marketing y Customer Success para traducir necesidades de negocio en lógica de CRM - Proponer y medir mejoras: deliverability, engagement, conversion y retención Qualifications - 2 a 4 años de experiencia trabajando con herramientas de CRM / marketing automation - Experiencia comprobable con Customer.io o plataformas similares (Braze, Iterable, Klaviyo) - Comprensión sólida de modelos de datos, eventos y atributos de usuarios - Experiencia integrando herramientas de marketing con CRMs de ventas (HubSpot, Salesforce u otros) - Capacidad para trabajar con equipos técnicos: leer documentación, entender APIs, participar en conversaciones de datos - Criterio para priorizar: saber qué ordenar primero y por qué - Comunicación clara — escrita y verbal — para alinearse con múltiples áreas

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