Launch Potato logo
Launch Potato

Launch Potato is on a mission to build and scale digital brands by solving complex problems in product development, engineering, data science, creative, and more. Launch Potato wan

Director, Messaging Reactivation

Location

United States

Posted

3 days ago

Salary

0

Seniority

Lead

EnglishSQL

Job Description

Director, Messaging Reactivation

Launch Potato

• The Director of Messaging Reactivation owns the strategy, execution, and revenue performance of all reactivation efforts across Launch Potato's brand portfolio • This role is responsible for bringing dormant audiences back into active monetization through email, with full ownership of the revenue those efforts produce • You will manage the end-to-end reactivation lifecycle: audience identification and scoring, sending infrastructure and deliverability, and performance optimization • Reporting to the Chief Digital Officer, you'll lead and develop a team while remaining deeply involved in day-to-day execution • This role carries full ownership of a growing revenue line, with the autonomy to make strategic and operational decisions in real time • You'll be responsible for your team's performance, growth, and output, coaching and developing direct reports while continuing to drive results through your own hands-on contributions • We're looking for a leader who thrives in a player-coach model: someone who can build and elevate a team without stepping away from the work itself.

Job Requirements

  • Deep, hands-on experience with email sending infrastructure at the ESP level: IP warming, domain reputation, feedback loops, throttling
  • Track record managing deliverability across major ISPs, including warmup programs and reputation recovery
  • Experience designing engagement scoring, audience segmentation, or behavioral targeting systems (not just executing against existing models)
  • Proven revenue ownership: you have been directly accountable for a revenue line, not a process or channel
  • Experience operating email at high volume with a clear understanding of the operational and reputational risks at scale
  • Strong data fluency: SQL proficiency, direct work with data teams, comfort building and validating scoring models
  • People leadership experience: you have managed direct reports with accountability for their development and output
  • Communication skills to present performance and strategy to executive leadership clearly and concisely.

Benefits

  • Base salary is set according to market rates for the nearest major metro
  • Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits
  • Launch Potato is a performance-driven company

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