• Build, QA, and execute HubSpot emails for newsletters, product launches, promotions, events, and distributor co‑marketing. • Own end‑to‑end execution: templates, assets, personalization tokens, workflows, approvals, rendering QA, and final send. • Collaborate on email copy — refining messaging for clarity, persona relevance, and performance. • Maintain a consistent, high‑quality execution standard across brands and BUs. • Build and maintain advanced smart lists using persona, industry, product line, account lists, lifecycle stage, region, and engagement behavior. • Own email performance measurement, including Open Rate, CTR, CTOR, Conversion Rate, Engagement over time, etc. • Design, build, and optimize complex HubSpot workflows for nurture, onboarding, re‑engagement, events, and persona‑based campaigns.

• Build, schedule, and deploy email campaigns using marketing automation platforms across multiple newsletters and send cadences. • Write, edit, and optimize email copy to drive engagement, clicks, and conversions while maintaining brand voice and editorial quality. • Manage campaign execution from planning through deployment, ensuring alignment with content calendars and cross-functional timelines. • Monitor and analyze campaign performance, including open rates, click-through rates, and conversions, to inform optimization strategies. • Design and execute A/B tests on subject lines, messaging, and send timing to continuously improve campaign effectiveness. • Maintain and segment audience lists to enhance targeting, personalization, and overall engagement. • Support lifecycle marketing initiatives, including onboarding, retention, and re-engagement campaigns. • Document campaign workflows, testing results, and key insights, while collaborating with editorial and operations teams to improve processes and performance.

• Du baust und steuerst Outbound- und E-Mail-Kampagnen im Backend für unsere Kunden – du bist der Motor hinter performanten Sequenzen, die Leads in Gespräche verwandeln. • Du entwickelst Kampagnen auf Basis von Buyer Personas, Positionierung und USPs und übersetzt diese in klare, überzeugende Messaging-Strategien. • Du schreibst starke Outbound-Copies (Emails, Follow-ups und Sequenzen) mit Fokus auf Open Rates, Replies und Conversion. • Du übernimmst vollständige Ownership über deine Kampagnen: Setup, Testing, KPI-Tracking, Analyse und kontinuierliche Optimierung. • Du arbeitest eng mit Account Managern zusammen, um Offers, Messaging und Kampagnenstrategie maximal zu schärfen und auf Performance auszurichten. • Du arbeitest komplett im Backend ohne direkten Kundenkontakt – dein Fokus liegt auf Copy, Struktur, Testing und Skalierung.

• Own end-to-end lifecycle marketing strategy for large DTC clients, including roadmap development and high-impact initiative recommendations. • Lead client relationships, manage calls and presentations, proactively address escalations, and ensure long-term retention and satisfaction. • Translate performance data into actionable insights, create executive-ready reports, and guide client prioritization and strategic decision-making. • Oversee monthly scope management, coordinate with team leads to monitor utilization, adjust roadmaps, and ensure alignment with contracted hours. • Mentor and coach Specialists and Senior Specialists on strategy, execution quality, and client communication, while serving as a subject-matter expert on lifecycle marketing. • Oversee campaign and flow execution, perform QA on deliverables, and maintain accuracy, brand alignment, and technical excellence across accounts.