• Build, schedule, and deploy email campaigns using marketing automation platforms across multiple newsletters and send cadences. • Write, edit, and optimize email copy to drive engagement, clicks, and conversions while maintaining brand voice and editorial quality. • Manage campaign execution from planning through deployment, ensuring alignment with content calendars and cross-functional timelines. • Monitor and analyze campaign performance, including open rates, click-through rates, and conversions, to inform optimization strategies. • Design and execute A/B tests on subject lines, messaging, and send timing to continuously improve campaign effectiveness. • Maintain and segment audience lists to enhance targeting, personalization, and overall engagement. • Support lifecycle marketing initiatives, including onboarding, retention, and re-engagement campaigns. • Document campaign workflows, testing results, and key insights, while collaborating with editorial and operations teams to improve processes and performance.

• Du baust und steuerst Outbound- und E-Mail-Kampagnen im Backend für unsere Kunden – du bist der Motor hinter performanten Sequenzen, die Leads in Gespräche verwandeln. • Du entwickelst Kampagnen auf Basis von Buyer Personas, Positionierung und USPs und übersetzt diese in klare, überzeugende Messaging-Strategien. • Du schreibst starke Outbound-Copies (Emails, Follow-ups und Sequenzen) mit Fokus auf Open Rates, Replies und Conversion. • Du übernimmst vollständige Ownership über deine Kampagnen: Setup, Testing, KPI-Tracking, Analyse und kontinuierliche Optimierung. • Du arbeitest eng mit Account Managern zusammen, um Offers, Messaging und Kampagnenstrategie maximal zu schärfen und auf Performance auszurichten. • Du arbeitest komplett im Backend ohne direkten Kundenkontakt – dein Fokus liegt auf Copy, Struktur, Testing und Skalierung.

• Own end-to-end lifecycle marketing strategy for large DTC clients, including roadmap development and high-impact initiative recommendations. • Lead client relationships, manage calls and presentations, proactively address escalations, and ensure long-term retention and satisfaction. • Translate performance data into actionable insights, create executive-ready reports, and guide client prioritization and strategic decision-making. • Oversee monthly scope management, coordinate with team leads to monitor utilization, adjust roadmaps, and ensure alignment with contracted hours. • Mentor and coach Specialists and Senior Specialists on strategy, execution quality, and client communication, while serving as a subject-matter expert on lifecycle marketing. • Oversee campaign and flow execution, perform QA on deliverables, and maintain accuracy, brand alignment, and technical excellence across accounts.

Role Description We’re looking for a part-time email marketer to support our ecommerce clients across campaigns, flows, and lifecycle work. This role is for someone who can own high-quality email work from strategy through copy, buildout, QA, and optimization. You should understand what makes email perform: - The customer journey - The offer - The timing - The segment - The copy - The creative direction - The reason the message exists Qualifications - Proven ecommerce email marketing experience with a portfolio of campaigns and flows across multiple brands or verticals - Ability to write compelling, on-brand email copy independently — subject lines, body, CTAs, and preview text — without relying on a separate copywriter for every send - Deep working knowledge of Klaviyo, including flow architecture, conditional splits, trigger logic, and campaign management - Strategic thinking around email calendar planning: translating promotions, product launches, and business goals into a clear, prioritized send schedule - Strong understanding of audience segmentation — building and maintaining segments based on behavior, purchase history, engagement, and lifecycle stage - Familiarity with deliverability best practices, list hygiene, suppression logic, and sunset flows - Experience with A/B testing across subject lines, send times, content, and offers, with the ability to interpret results and act on them - Proficiency in email performance reporting — open rate, click rate, revenue per recipient, placed order rate, unsubscribe rate — and the ability to identify what the numbers mean and what to do next - Sharp editorial eye for weak email work: vague offers, poor visual hierarchy, generic copy, illogical audience rules, or broken flow logic - Attention to detail across every send: QA checklists, mobile rendering, link testing, audience confirmation, and send time accuracy - Understanding of email as both a direct revenue channel and a brand-building touchpoint — and the ability to balance both in every send - AI fluency is required. We want someone who uses AI to move faster and think better — for ideas, angles, testing, drafts, analysis, and refinement. Requirements - Final work needs taste, judgment, and craft. We are not looking for generic AI output or lightly edited slop. - Looking for someone who knows how to use AI appropriately, then edit, shape, and improve the work until it is actually good.