• Supports the advancement of core and innovation product experiences across the prospective student journey. • Own day-to-day optimization, testing, and experience QA of core digital experiences. • Lead optimization of end-to-end user journeys across web, CRM, and enrollment touchpoints. • Work with UX leadership to define and track UX and product analytics and KPIs. • Contribute to the development of the innovation roadmap and identify new product opportunities. • Provide leadership through influence and expertise as an individual contributor.

• Oversee user experience (UX) design ideation, and iteration, while ensuring the team adheres to best practices • Provide strategic direction in the development of testing approaches, including strategy, participant recruitment, and leveraging vendors and/or technology in the process • Enable the UX design process through strategic evaluation, acquisition, and management of technology/tools • Provide project support, to include translating design into project requirements, effectively communicating business needs, managing deadlines and team deliverables, and supporting implementation • Oversee the development and deployment of digital content across platforms to ensure editorial consistency and adherence to brand and corporate digital guidelines • Partner with team members to develop, implement, and communicate digital governance practices • Responsible for member engagement strategy and omni-channel content development • Responsible for recruiting and hiring, coaching and mentoring, monitoring and evaluation, and addressing all disciplinary issues in a timely manner • Encourage staff in creating and maintaining a work environment with a high morale and employee satisfaction through support of professional development, training, career growth, and rewarding high performance • Conduct market and design research in support of digital strategy efforts • Monitor industry trends incorporate best practices into work processes and communicate findings to leadership to ensure competitiveness in the market • Manage relationships with vendors, internal stakeholders, and I/S to ensure alignment on digital priorities, DX-driven communication strategies, and the successful execution of projects

Role Description We’re seeking an E-Commerce Developer with front-end development skills, A/B testing experience, and the ability to build high-converting pre-landing experiences that drive qualified traffic into the core store. Key Responsibilities: - Develop, customize, and maintain Shopify themes using Liquid, JavaScript, HTML, and CSS - Optimize site performance, page speed, and mobile responsiveness - Implement new features and UX improvements aligned with CRO best practices - Manage integrations with third-party apps, APIs, and analytics tools - Design, implement, and analyze A/B tests across product pages, landing pages, and checkout flows - Work with tools such as Intelligems or similar experimentation platforms - Test variables including pricing, offers, bundles, messaging, layouts, and user flows - Use data to drive iterative improvements in conversion rate, AOV, and revenue per visitor - Build and deploy advertorials, listicles, and quiz funnels on external domains - Ensure seamless integration between pre-landing pages and the Shopify store - Optimize funnel performance (load speed, UX, messaging, tracking) - Collaborate with marketing/media buying teams to align funnel strategy with campaigns - Translate Figma designs into pixel-perfect, high-performance Shopify implementations - Collaborate with designers to ensure feasibility and optimal UX execution - Implement and maintain tracking for funnels and on-site behavior (events, conversions, attribution) - Ensure data integrity across testing tools, analytics platforms, and ad channels Qualifications - 5+ years of hands-on experience in Shopify development - Strong proficiency in Liquid (Shopify templating language) - JavaScript (ES6+), HTML5, CSS3 (Sass/SCSS preferred) - Proven experience running A/B tests (with Intelligems or similar tools) - Proficient experience building advertorials, listicles, and/or quiz funnels outside Shopify - Solid understanding of conversion rate optimization (CRO) principles - Experience working with Figma and converting designs into live environments - Familiarity with API integrations and third-party tools (e.g., upsell tools, analytics, CRMs) - Strong understanding of responsive design and performance optimization Benefits - Remote Working for US Company - Competitive Salary

• Design, develop, and maintain e-commerce solutions on Shopify / Shopify Plus • Build and customize Shopify themes and storefront experiences • Develop and integrate custom Shopify applications • Implement and optimize checkout customization using modern Shopify capabilities • Work with Shopify APIs (Storefront API, Admin API, GraphQL) • Build solutions aligned with Online Store 2.0 architecture • Optimize website performance, Core Web Vitals, and SEO • Collaborate closely with product managers, designers, and engineering teams • Maintain high code quality standards using Git and CI/CD best practices