National University logo
National University

Located in San Diego, California, National University (NU) is veteran-founded, military-friendly nonprofit university. Since it was established by retired U.S.

Associate Director, Digital Experience

Location

United States

Posted

3 days ago

Salary

$78.5K - $106.0K / year

Seniority

Senior

Bachelor Degree7 yrs expEnglish

Job Description

Associate Director, Digital Experience

National University

• Supports the advancement of core and innovation product experiences across the prospective student journey. • Own day-to-day optimization, testing, and experience QA of core digital experiences. • Lead optimization of end-to-end user journeys across web, CRM, and enrollment touchpoints. • Work with UX leadership to define and track UX and product analytics and KPIs. • Contribute to the development of the innovation roadmap and identify new product opportunities. • Provide leadership through influence and expertise as an individual contributor.

Job Requirements

  • Bachelor’s degree in design, human-computer interaction, or a related field.
  • 7+ years of experience in digital experience, product strategy, personalization, or innovation roles.
  • Proven experience partnering closely with CRM and marketing automation teams, including hands-on familiarity with platforms such as Salesforce.
  • Strong understanding of lifecycle journeys, triggers, segmentation, and user signals.
  • Demonstrated experience driving personalization and experience intelligence, leveraging behavioral, CRM, and intent-based signals.
  • Strong experience and performance orientation, with the ability to define KPIs, work with GA4 and behavioral analytics.
  • Solid foundation in human‑centered design, journey mapping, and experience strategy.
  • Experience collaborating within design systems and shared UX frameworks.

Benefits

  • Comprehensive well-being benefits for you and your family

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