• Own brand strategy and brand development: voice, narrative, visual identity, brand standards. Make the throughline real across every surface a customer touches. • Lead a small, sharp team: two direct reports (Content Strategist and Creative Lead) and a freelance Video Production partner. Set the editorial and creative bar that everything else operates against. • Run the editorial and content calendar that connects thought leadership, demand programs, launches, and lifecycle. Make sure what gets made gets used. • Own PR and executive thought leadership hands-on: ghostwritten content, media relationships, and our presence in the agency community. You're not delegating this. • Co-plan the distribution motion with the Sr. Manager, Demand Generation and the DGM Create. Content that doesn't get distributed doesn't count. • Hold the creative bar across ads, web, launches, and customer-facing assets: your team's standard travels even when other teams are doing the briefing. • Be the brand voice in the room when narrative and creative decisions get made, across PMM, Web, Demand Gen, and the executive team.

• Redefine how developer documentation is created, maintained, and consumed • Build AI-powered infrastructure and frameworks for documentation • Ensure that documentation can keep pace with engineering cycles • Train and support engineers and PMs to document their own features • Partner closely with Engineering and Product teams

• Design and build Claude skills, MCP integrations, and automated pipelines that transform internal knowledge into publication-ready docs with minimal manual intervention. • Act as the final reviewer for content produced by AI-assisted workflows and engineers, maintaining a high bar for technical accuracy and polish. • Define content structures and metadata standards that ensure our documentation is agent-consumable and machine-parseable. • Train and support engineers and PMs to document their own features using the tools and frameworks you create. • Partner closely with Engineering and Product teams to ensure new features ship with documentation-ready context. • Build automated loops to identify content gaps and outdated docs, using metrics to track quality and documentation satisfaction. • Work with Developer Advocates to refine tutorials, blog posts, and SDK documentation for high-visibility releases.

• Design, document, and run the Content Waterfall System - turning every long-form video into platform-native short-form content and social posts • Own the organic content calendar and publishing cadence across all channels • Manage the video editing team day-to-day - review all cuts for quality, pacing, hooks, and brand alignment • Run the weekly editor meeting; hold the team to deadlines and quality standards • Own thumbnail and title testing strategy in collaboration with Head of Marketing - drive CTR improvement across YouTube and social • Track organic performance and deliver weekly reports; iterate based on data • Create SOPs and repeatable workflows for content production and editing • Work closely with the Paid team to share winning hooks, themes, and messaging • Support the rollout of additional channels (LinkedIn, blog, podcast) as the brand scales • Monitor and maintain brand reputation across key content and community platforms.