• Redefine how developer documentation is created, maintained, and consumed • Build AI-powered infrastructure and frameworks for documentation • Ensure that documentation can keep pace with engineering cycles • Train and support engineers and PMs to document their own features • Partner closely with Engineering and Product teams

• Design and build Claude skills, MCP integrations, and automated pipelines that transform internal knowledge into publication-ready docs with minimal manual intervention. • Act as the final reviewer for content produced by AI-assisted workflows and engineers, maintaining a high bar for technical accuracy and polish. • Define content structures and metadata standards that ensure our documentation is agent-consumable and machine-parseable. • Train and support engineers and PMs to document their own features using the tools and frameworks you create. • Partner closely with Engineering and Product teams to ensure new features ship with documentation-ready context. • Build automated loops to identify content gaps and outdated docs, using metrics to track quality and documentation satisfaction. • Work with Developer Advocates to refine tutorials, blog posts, and SDK documentation for high-visibility releases.

• Design, document, and run the Content Waterfall System - turning every long-form video into platform-native short-form content and social posts • Own the organic content calendar and publishing cadence across all channels • Manage the video editing team day-to-day - review all cuts for quality, pacing, hooks, and brand alignment • Run the weekly editor meeting; hold the team to deadlines and quality standards • Own thumbnail and title testing strategy in collaboration with Head of Marketing - drive CTR improvement across YouTube and social • Track organic performance and deliver weekly reports; iterate based on data • Create SOPs and repeatable workflows for content production and editing • Work closely with the Paid team to share winning hooks, themes, and messaging • Support the rollout of additional channels (LinkedIn, blog, podcast) as the brand scales • Monitor and maintain brand reputation across key content and community platforms.

• Develop a sharp content strategy aligned with business goals • Grow the brand into the destination for modern GTM wisdom • Create content that educates without being boring • Translate complex sales tech concepts into easily digestible content • Collaborate with Demand Gen, PMM, and Sales to make impactful content • Scale the content machine with AI tools • Optimize by tracking performance to improve content output • Take risks and stand out in content creation