• Identifying and prospecting potential customers through various means such as cold calling, networking, and referrals. • Conducting market research to identify new opportunities and expand the customer base. • Presenting products and services to potential clients through effective demonstrations and sales pitches. • Negotiating terms of sales agreements, pricing, and contracts with customers to secure deals. • Closing sales and achieve targets by understanding customer requirements and addressing concerns. • Building and maintaining strong relationships with existing clients, ensuring satisfaction and repeat business. • Providing excellent customer service, addressing inquiries, and resolving issues in a timely manner. • Maintaining accurate records of sales activities, customer interactions, and transactions, in CRM software.(Salesforce) • Coordinating with sales the sales team and other departments to ensure smooth delivery of products or services and address customer needs effectively. • Meeting or exceeding sales targets, quotas, and objective set by the sales manager or company leadership. • Continuously improving sales techniques, product knowledge, and interpersonal skills through training and self-development initiatives. • Ensuring compliance with company policies, ethical standards, and legal regulations in all sales activities.

• Responsible for profitably growing sales to achieve yearly sales goals as a sales consultant for current core industries and emerging industries and markets. • Responsible for prospecting new accounts, retaining existing accounts, and increasing opportunities with existing customers. • Develops and sustains sales relationships with key decision makers and influencers on all levels of an organization. • Manages sales volume with an existing group of customers, prospects successfully to expand the customer base. • Develops and implements plans to expand business presence in the assigned area. • Shares market and competitor information with all applicable channels within the organization; establishes relationships and working partnerships. • Attends the monthly business meetings for all company sponsored associations. • Participates in all local trade shows, and, if required, similar regional / national activities.

• Responsible for profitably growing sales to achieve yearly sales goals as a sales consultant for current core industries and emerging industries and markets. • Responsible for prospecting new accounts, retaining existing accounts, and increasing opportunities with existing customers. • Develops and sustains sales relationships with key decision makers and influencers on all levels of an organization. • Manages sales volume with an existing group of customers, prospects successfully to expand the customer base. • Develops and implements plans to expand business presence in the assigned area. • Shares market and competitor information with all applicable channels within the organization; establishes relationships and working partnerships. • Attends the monthly business meetings for all company sponsored associations. • Participates in all local trade shows, and, if required, similar regional / national activities.

• Drive Territory Growth: Consistently meet and exceed sales targets by implementing strategic initiatives that fuel revenue growth and strengthen Open Farm’s market position. • Strategic Forecasting & Planning: Develop forward-looking territory plans grounded in data, insights, and market trends to ensure alignment with company goals and long-term growth strategies. • Effective Budget Stewardship: Manage budgets related to travel, promotions, and customer engagement with a focus on maximizing ROI and supporting impactful growth initiatives. • Build Meaningful Partnerships: Cultivate deep, trust-based relationships with retailers, distributors, and key partners, becoming their go-to resource for driving mutual success. • Customer Relationship Management: Engage consistently with accounts through store visits and ongoing communication to strengthen loyalty and advocacy for the Open Farm brand. • Empower Through Education: Deliver compelling product and brand training sessions that inspire confidence, deepen product knowledge, and equip partners to effectively champion Open Farm in-store. • Solutions-Oriented Mindset: Address challenges with empathy, urgency, and creativity, collaborating cross-functionally to deliver solutions that enhance customer satisfaction and business outcomes. • Expand Our Footprint: Identify and capture new business opportunities through proactive prospecting, relationship building, and strategic networking. • Champion the Brand: Collaborate with marketing and retail partners to execute engaging promotional programs, events, and in-store activations that bring the Open Farm story to life. • Insights-Driven Performance: Monitor market trends, competitive activity, and customer feedback to uncover opportunities and provide actionable insights that inform strategic decisions. • Integrity in Action: Uphold Open Farm’s values by ensuring all sales and marketing activities reflect our commitment to ethics, transparency, and excellence.