Open Farm Pet

• Drive Territory Growth: Consistently meet and exceed sales targets by implementing strategic initiatives that fuel revenue growth and strengthen Open Farm’s market position. • Strategic Forecasting & Planning: Develop forward-looking territory plans grounded in data, insights, and market trends to ensure alignment with company goals and long-term growth strategies. • Effective Budget Stewardship: Manage budgets related to travel, promotions, and customer engagement with a focus on maximizing ROI and supporting impactful growth initiatives. • Build Meaningful Partnerships: Cultivate deep, trust-based relationships with retailers, distributors, and key partners, becoming their go-to resource for driving mutual success. • Customer Relationship Management: Engage consistently with accounts through store visits and ongoing communication to strengthen loyalty and advocacy for the Open Farm brand. • Empower Through Education: Deliver compelling product and brand training sessions that inspire confidence, deepen product knowledge, and equip partners to effectively champion Open Farm in-store. • Solutions-Oriented Mindset: Address challenges with empathy, urgency, and creativity, collaborating cross-functionally to deliver solutions that enhance customer satisfaction and business outcomes. • Expand Our Footprint: Identify and capture new business opportunities through proactive prospecting, relationship building, and strategic networking. • Champion the Brand: Collaborate with marketing and retail partners to execute engaging promotional programs, events, and in-store activations that bring the Open Farm story to life. • Insights-Driven Performance: Monitor market trends, competitive activity, and customer feedback to uncover opportunities and provide actionable insights that inform strategic decisions. • Integrity in Action: Uphold Open Farm’s values by ensuring all sales and marketing activities reflect our commitment to ethics, transparency, and excellence.

• Drive Territory Growth: Consistently meet and exceed sales targets by implementing strategic initiatives that fuel revenue growth and strengthen Open Farm’s market position. • Strategic Forecasting & Planning: Develop forward-looking territory plans grounded in data, insights, and market trends to ensure alignment with company goals and long-term growth strategies. • Effective Budget Stewardship: Manage budgets related to travel, promotions, and customer engagement with a focus on maximizing ROI and supporting impactful growth initiatives. • Build Meaningful Partnerships: Cultivate deep, trust-based relationships with retailers, distributors, and key partners, becoming their go-to resource for driving mutual success. • Customer Relationship Management: Engage consistently with accounts through store visits and ongoing communication to strengthen loyalty and advocacy for the Open Farm brand. • Empower Through Education: Deliver compelling product and brand training sessions that inspire confidence, deepen product knowledge, and equip partners to effectively champion Open Farm in-store. • Solutions-Oriented Mindset: Address challenges with empathy, urgency, and creativity, collaborating cross-functionally to deliver solutions that enhance customer satisfaction and business outcomes. • Expand Our Footprint: Identify and capture new business opportunities through proactive prospecting, relationship building, and strategic networking. • Champion the Brand: Collaborate with marketing and retail partners to execute engaging promotional programs, events, and in-store activations that bring the Open Farm story to life. • Insights-Driven Performance: Monitor market trends, competitive activity, and customer feedback to uncover opportunities and provide actionable insights that inform strategic decisions. • Integrity in Action: Uphold Open Farm’s values by ensuring all sales and marketing activities reflect our commitment to ethics, transparency, and excellence.

• Drive Territory Growth: Consistently meet and exceed sales targets by implementing strategic initiatives that fuel revenue growth and strengthen Open Farm’s market position. • Strategic Forecasting & Planning: Develop forward-looking territory plans grounded in data, insights, and market trends to ensure alignment with company goals and long-term growth strategies. • Effective Budget Stewardship: Manage budgets related to travel, promotions, and customer engagement with a focus on maximizing ROI and supporting impactful growth initiatives. • Build Meaningful Partnerships: Cultivate deep, trust-based relationships with retailers, distributors, and key partners, becoming their go-to resource for driving mutual success. • Customer Relationship Management: Engage consistently with accounts through store visits and ongoing communication to strengthen loyalty and advocacy for the Open Farm brand. • Empower Through Education: Deliver compelling product and brand training sessions that inspire confidence, deepen product knowledge, and equip partners to effectively champion Open Farm in-store. • Solutions-Oriented Mindset: Address challenges with empathy, urgency, and creativity, collaborating cross-functionally to deliver solutions that enhance customer satisfaction and business outcomes. • Expand Our Footprint: Identify and capture new business opportunities through proactive prospecting, relationship building, and strategic networking. • Champion the Brand: Collaborate with marketing and retail partners to execute engaging promotional programs, events, and in-store activations that bring the Open Farm story to life. • Insights-Driven Performance: Monitor market trends, competitive activity, and customer feedback to uncover opportunities and provide actionable insights that inform strategic decisions. • Integrity in Action: Uphold Open Farm’s values by ensuring all sales and marketing activities reflect our commitment to ethics, transparency, and excellence.

• Meet and exceed regional sales targets within the designated strategic chain by driving disciplined launch execution, strong store-level adoption and effective training penetration. • Lead the rollout and sustained activation of Open Farm across assigned stores, ensuring reset accuracy, merchandising compliance and promotional execution standards are consistently met. • Monitor store-level sales trends and execution quality, proactively identify opportunities to strengthen sell-through, correct gaps, and improve overall chain performance. • Maintain accountability to defined performance metrics including store coverage, training frequency, reset compliance, sales growth targets and timely CRM documentation. • Execute consistently in alignment with Open Farm’s national priorities and the strategic objectives of the designated retail partner. • Build and maintain productive relationships with district managers, store manager and retail teams to support sales growth, execution consistency and long-term partnership alignment. • Develop and deliver structured training programs, including full-store trainings, district presentations, lunch-and-learns and launch sessions, designed to improve product knowledge, drive advocacy and increase sell-through. • Ensure planogram compliance, promotional integrity, and merchandising standards are consistently upheld across assigned locations. • Identify and address in-store execution challenges, partnering with Territory Sales Managers and cross-functional teams to resolve issues quickly and protect sales performance. • Support grand openings, district meetings, in-store activations and promotional initiatives through disciplined on-site execution aligned with national account strategy. • Provide structured post-visit and post-event reporting to National Accounts leadership, highlighting execution trends, competitive activity, store feedback, and actionable growth opportunities while maintaining disciplined CRM documentation. • Partner closely with Director, National Accounts and Territory Sales Managers to align travel plans, share store insights, and ensure cohesive execution across the market. • Ensure all field activity reflects Open Farm’s standards for professionalism, accuracy, and alignment with company initiatives. • Manage regional trade and travel budgets with accountability to ROI and margin objectives.

• Drive Regional Chain Growth: Meet and exceed regional sales targets within the designated strategic chain by driving disciplined launch execution, strong store-level adoption and effective training penetration. • Launch Execution Leadership: Lead the rollout and sustained activation of Open Farm across assigned stores, ensuring reset accuracy, merchandising compliance and promotional execution standards are consistently met. • Performance Accountability: Monitor store-level sales trends and execution quality, proactively identify opportunities to strengthen sell-through, correct gaps, and improve overall chain performance. • KPI Discipline: Maintain accountability to defined performance metrics including store coverage, training frequency, reset compliance, sales growth targets and timely CRM documentation. • Strategic Alignment: Execute consistently in alignment with Open Farm’s national priorities and the strategic objectives of the designated retail partner. • Strengthen Regional Partnerships: Build and maintain productive relationships with district managers, store manager and retail teams to support sales growth, execution consistency and long-term partnership alignment. • Education as a Sales Lever: Develop and deliver structured training programs, including full-store trainings, district presentations, lunch-and-learns and launch sessions, designed to improve product knowledge, drive advocacy and increase sell-through. • In-Store Execution Excellence: Ensure planogram compliance, promotional integrity, and merchandising standards are consistently upheld across assigned locations. • Proactive Problem Solving: Identify and address in-store execution challenges, partnering with Territory Sales Managers and cross-functional teams to resolve issues quickly and protect sales performance. • Event Participation & Execution: Support grand openings, district meetings, in-store activations and promotional initiatives through disciplined on-site execution aligned with national account strategy. • Field Intelligence & Reporting: Provide structured post-visit and post-event reporting to National Accounts leadership, highlighting execution trends, competitive activity, store feedback, and actionable growth opportunities while maintaining disciplined CRM documentation. • Collaborative Partnership: Partner closely with Director, National Accounts and Territory Sales Managers to align travel plans, share store insights, and ensure cohesive execution across the market. • Operational Accountability: Ensure all field activity reflects Open Farm’s standards for professionalism, accuracy, and alignment with company initiatives. • Trade Management: Manage regional trade and travel budgets with accountability to ROI and margin objectives.

• Meet and exceed regional sales targets within the designated strategic chain by driving disciplined launch execution, strong store-level adoption and effective training penetration. • Lead the rollout and sustained activation of Open Farm across assigned stores, ensuring reset accuracy, merchandising compliance and promotional execution standards are consistently met. • Monitor store-level sales trends and execution quality, proactively identify opportunities to strengthen sell-through, correct gaps, and improve overall chain performance. • Maintain accountability to defined performance metrics including store coverage, training frequency, reset compliance, sales growth targets and timely CRM documentation. • Execute consistently in alignment with Open Farm’s national priorities and the strategic objectives of the designated retail partner. • Build and maintain productive relationships with district managers, store manager and retail teams to support sales growth, execution consistency and long-term partnership alignment. • Develop and deliver structured training programs, including full-store trainings, district presentations, lunch-and-learns and launch sessions, designed to improve product knowledge, drive advocacy and increase sell-through. • Ensure planogram compliance, promotional integrity, and merchandising standards are consistently upheld across assigned locations. • Identify and address in-store execution challenges, partnering with Territory Sales Managers and cross-functional teams to resolve issues quickly and protect sales performance. • Support grand openings, district meetings, in-store activations and promotional initiatives through disciplined on-site execution aligned with national account strategy. • Provide structured post-visit and post-event reporting to National Accounts leadership, highlighting execution trends, competitive activity, store feedback, and actionable growth opportunities while maintaining disciplined CRM documentation. • Partner closely with Director, National Accounts and Territory Sales Managers to align travel plans, share store insights, and ensure cohesive execution across the market. • Ensure all field activity reflects Open Farm’s standards for professionalism, accuracy, and alignment with company initiatives. • Manage regional trade and travel budgets with accountability to ROI and margin objectives.

• Drive Territory Growth: Consistently meet and exceed sales targets by implementing strategic initiatives that fuel revenue growth and strengthen Open Farm’s market position. • Strategic Forecasting & Planning: Develop forward-looking territory plans grounded in data, insights, and market trends to ensure alignment with company goals and long-term growth strategies. • Effective Budget Stewardship: Manage budgets related to travel, promotions, and customer engagement with a focus on maximizing ROI and supporting impactful growth initiatives. • Build Meaningful Partnerships: Cultivate deep, trust-based relationships with retailers, distributors, and key partners, becoming their go-to resource for driving mutual success. • Customer Relationship Management: Engage consistently with accounts through store visits and ongoing communication to strengthen loyalty and advocacy for the Open Farm brand. • Empower Through Education: Deliver compelling product and brand training sessions that inspire confidence, deepen product knowledge, and equip partners to effectively champion Open Farm in-store. • Solutions-Oriented Mindset: Address challenges with empathy, urgency, and creativity, collaborating cross-functionally to deliver solutions that enhance customer satisfaction and business outcomes. • Expand Our Footprint: Identify and capture new business opportunities through proactive prospecting, relationship building, and strategic networking. • Champion the Brand: Collaborate with marketing and retail partners to execute engaging promotional programs, events, and in-store activations that bring the Open Farm story to life. • Insights-Driven Performance: Monitor market trends, competitive activity, and customer feedback to uncover opportunities and provide actionable insights that inform strategic decisions. • Integrity in Action: Uphold Open Farm’s values by ensuring all sales and marketing activities reflect our commitment to ethics, transparency, and excellence.

About Us At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquartered in Toronto and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment. Before you embark on this journey with us, learn more about the opportunity: As Sr.Product Manager – E-Commerce, you will own the end-to-end product experience across our Shopify ecosystem, with a strong focus on our subscription and auto-ship business. You will work closely with Engineering, Design, Marketing, CX, and Operations to identify opportunities, prioritize initiatives, and ship high-impact features that improve conversion, retention, and customer lifetime value. You will be responsible for evolving the acquisition, onboarding, and lifecycle experience of subscribers, optimizing recurring revenue, subscription journeys, and long-term customer engagement to drive sustainable growth In this role you will: Own the end-to-end Shopify and subscription product experience, including PDPs, checkout, Subscriptions, meal plans, customer accounts, and post-purchase flows. Define and maintain the e-commerce product roadmap, aligning platform initiatives with business goals across acquisition, retention, AOV, and LTV. Lead optimization of the subscription lifecycle, from acquisition and onboarding to renewal, pause/cancel, and win-back, to maximize recurring revenue. Partner cross-functionally with Engineering, Design, Marketing, CX, and Operations to translate business needs into scalable product solutions. Drive experimentation and conversion rate optimization, including A/B testing, personalization, bundles, and upsell/cross-sell initiatives. Leverage data and customer insights to identify friction points, prioritize opportunities, and measure the impact of product initiatives. Own the evaluation, implementation, and optimization of Shopify apps and integrations, including subscriptions, CRM, reviews, search, and loyalty platforms. Ensure platform performance, reliability, and scalability, proactively managing technical debt, upgrades, and operational risks. All other duties, as assigned We’re genuinely excited about you because you have: 5+ years of Product Management experience in e-commerce preferably within DTC Hands-on experience managing Shopify platform Proven experience working with subscription or recurring revenue models Strong analytical and data-driven decision-making skills Demonstrated ability to lead cross-functional initiatives Experience driving conversion rate optimization and experimentation Excellent communication and stakeholder management skills What we offer you - it's the perfect package: An opportunity to grow, develop, and thrive within a mission-driven, dynamic, and fast-growing company, alongside thoughtful and passionate individuals dedicated to their work and community Comprehensive healthcare coverage and RRSP plans with company match Great office culture (with lots of adorable pets!) where your pet interrupting video calls or in-person meeting is the norm Discounted food, apparel and insurance for your furry family members In addition to your PTO, we offer company-wide wellness days and personal days to support your wellbeing Volunteer days to give back to our community Our Values We Raise the Bar | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed | We Are One Team | Win-Win Partnerships To learn more about Open Farm, follow us on Instagram and LinkedIn . Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact hr@openfarmpet.com. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.

• Own daily operations of the ecommerce website, ensuring site stability, speed, conversion performance, and seamless customer experience. • Act as the primary business owner of the site, accountable for uptime, releases, QA, and ongoing optimization. • Partner with Marketing, Retention, CX, and Operations to support acquisition, onboarding, and repeat purchase behavior. • Lead ecommerce strategy through the lens of subscription economics and customer lifetime value. • Own and optimize the end-to-end customer lifecycle from acquisition through retention and reactivation. • Serve as the business owner for Shopify and key integrations. • Own the ecommerce technology roadmap and backlog. • Manage and oversee external tech production and development agencies. • Partner with CRM teams to align site behavior with lifecycle strategies. • Leverage Looker and analytics tools to monitor performance and subscription cohorts. • Ensure data accuracy across ecommerce and analytics platforms. • Act as the connective tissue between Marketing, CRM, Analytics, and Technology. • Communicate priorities and performance clearly to senior leadership.

• Drive Territory Growth: Consistently meet and exceed sales targets by implementing strategic initiatives that fuel revenue growth and strengthen Open Farm’s market position. • Strategic Forecasting & Planning: Develop forward-looking territory plans grounded in data, insights, and market trends to ensure alignment with company goals and long-term growth strategies. • Effective Budget Stewardship: Manage budgets related to travel, promotions, and customer engagement with a focus on maximizing ROI and supporting impactful growth initiatives. • Build Meaningful Partnerships: Cultivate deep, trust-based relationships with retailers, distributors, and key partners, becoming their go-to resource for driving mutual success. • Customer Relationship Management: Engage consistently with accounts through store visits and ongoing communication to strengthen loyalty and advocacy for the Open Farm brand. • Empower Through Education: Deliver compelling product and brand training sessions that inspire confidence, deepen product knowledge, and equip partners to effectively champion Open Farm in-store. • Solutions-Oriented Mindset: Address challenges with empathy, urgency, and creativity, collaborating cross-functionally to deliver solutions that enhance customer satisfaction and business outcomes. • Expand Our Footprint: Identify and capture new business opportunities through proactive prospecting, relationship building, and strategic networking. • Champion the Brand: Collaborate with marketing and retail partners to execute engaging promotional programs, events, and in-store activations that bring the Open Farm story to life. • Insights-Driven Performance: Monitor market trends, competitive activity, and customer feedback to uncover opportunities and provide actionable insights that inform strategic decisions. • Integrity in Action: Uphold Open Farm’s values by ensuring all sales and marketing activities reflect our commitment to ethics, transparency, and excellence.