• Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms • Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization • Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement • Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers • Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention • Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility • Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates • Analyze behavioral data (via GA4, PostHog) to identify friction points, and boost conversion • Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency • Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides) • Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach • Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut • Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals • Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value • Design personalized drip campaigns based on behavior, usage, and funnel stage • Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns • Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works • Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts • Support hiring, documentation, and team processes as we grow

• Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms • Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization • Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement • Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers • Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention • Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility • Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates • Analyze behavioral data (via GA4, PostHog) to identify friction points, and boost conversion • Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency • Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides) • Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach • Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut • Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals • Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value • Design personalized drip campaigns based on behavior, usage, and funnel stage • Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns • Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works • Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts • Support hiring, documentation, and team processes as we grow

• Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms • Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization • Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement • Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers • Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention • Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility • Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates • Analyze behavioral data (via GA4, PostHog) to identify friction points, and boost conversion • Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency • Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides) • Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach • Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut • Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals • Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value • Design personalized drip campaigns based on behavior, usage, and funnel stage • Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns • Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works • Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts • Support hiring, documentation, and team processes as we grow

• Differentiate our platform narrative: Track platform architecture trends, competitive models, and other signals to ensure our platform story resonates with buyers and is differentiated. • Collaborate on pricing: Work with our pricing and packaging product team to advise on how we package our solutions to the market, ensuring it’s done in a simple, convenient, and effective way. • Map platform capabilities: Own and refine the architecture that connects our platform, capabilities, products, and solutions. • Own the platform graphic: Own the platform graphic ensuring that it adheres to our capability taxonomy, messaging, market needs, and is visually stunning. • Capability Expertise: Understand the functionality and own the messaging and assets around core capabilities that make up the Ping Identity Platform. Including keeping capability pages, datasheets, and other assets up to date. • Platform and capabilities web content and messaging: From platform-centric overviews to deployment model breakdowns, you’ll own the messaging for our platform and how that platform messaging manifests on key web pages and external assets. • Advocate our platform: Advocate our platform positioning both internally and externally when required to support field events, conferences, and other go-to-market activities. • Support the PSM team: Use your platform knowledge to support other PSMs with specialized focus areas to ensure their portrayal of the platform aligns with your vision. • Measure, optimize, and tie to results: Plan and leverage platform-level KPIs so that you have a clear view on our platform positioning’s influence on pipeline, win rates, and other key metrics. Know the levers that drive success so you can assess and adjust them as needed. • Leverage external data: Gather market data, leverage our market insights and research team, and prioritize analyst data to ensure our platform positioning is always ahead of the curve.