• Drive Patient Acquisition & Clinic Performance. • Execute marketing initiatives designed to increase patient appointments, census, and service utilization. • Align marketing activities with clinic-specific goals, capacity, and revenue targets. • Identify, create, and execute marketing initiatives tailored to each clinic’s needs and growth opportunities. • Participate in regular clinic and operations meetings. • Partner closely with clinic managers and operations leadership to align marketing efforts with real-time clinic performance and capacity and integrate marketing initiatives into clinic workflows. • Develop clear, accurate, and stigma-free content for digital and print channels and collateral. • Create in-clinic marketing and patient education materials as needed. • Lead Digital Acquisition Efforts. • Support and optimize paid digital campaigns, including Google Ads (search and local services) and Meta advertising (Facebook/Instagram). • Identify and test emerging digital channels and tools (e.g., AI-enabled platforms, Reddit, and other patient discovery channels). • Ensure strong visibility across search, maps, and online directories. • Maintain and update website content, including clinic pages, service descriptions, and photography. • Optimize user experience to improve conversion from search to appointment. • Support and benchmark SEO and local search strategies. • Monitor and respond to patient reviews and inquiries with professionalism and sensitivity. • Track & Improve Performance. • Monitor key metrics, including call volume, conversion rates, and website traffic and user behavior. • Prepare regular reports on campaign performance and cost efficiency for clinic operations team and WWH leadership. • Use data to continuously refine and improve marketing efforts.

• Lead co-marketing initiatives with strategic partners (platforms, SIs, ISVs, financial institutions). Build and execute scalable programs across events, campaigns, content, and demand generation to drive qualified pipeline and measurable impact. • Partner with Global Alliances to align on joint GTM motions, target accounts, and growth priorities. Support pipeline tracking, attribution, reporting, and revenue outcomes across partner-sourced and influenced opportunities. • Own the partner sponsorship program for Forter’s global merchant conference, IMPACT, including partner recruitment, packaging, activation strategy, and execution. Drive partner participation and activation to maximize pipeline impact, revenue contribution, and overall partner value. • Ensure partners are integrated across campaigns (blogs, webinars, podcasts, events) and equipped to effectively position and sell Forter. Own partner-facing enablement assets for tier 1 partners, including joint messaging, value propositions, co-branded landing pages and sales enablement materials. • Measure and optimize partner marketing performance and manage partner marketing attribution frameworks. Work cross-functionally with Alliances, Marketing, Sales, Product, and RevOps to scale programs and improve efficiency and impact.

• Lead the team that takes WordPress VIP’s go-to-market story to the field. • Own the integrated marketing motion end-to-end. • Lead a small, senior team including Integrated Marketing Strategists, Partner Marketing Specialist, Experiential Marketers. • Run integrated programs across industries drawing on a shared intelligence layer. • Set the strategy and the operating rhythm. • Own the integrated marketing contribution to pipeline and revenue.

• Develop and lead comprehensive lifecycle marketing strategies that drive trial activation, new subscriber conversion, feature adoption, engagement, retention, and upgrades across multiple brands and customer segments • Discover customer insights and develop a deep understanding of our product offerings to inspire data-informed programs that drive meaningful improvements to our customer relationships with our products • Establish and own lifecycle performance metrics aligned to company growth objectives • Build reporting frameworks and dashboards that clearly demonstrate Lifecycle’s impact on company growth • Work with Product, Design, Content, and Data to bring your ideas to life and make sure they can be measured effectively • Contribute to product and marketing roadmap prioritization to ensure lifecycle initiatives support company growth objectives • Leverage tools such as Segment, Iterable, and Databricks to build scalable, data-driven campaigns and personalization frameworks • Own and optimize all email, push, and in-app marketing strategies. This should involve rigorous A/B testing and smart use of AI to drive personalized programs for outsized return • Monitor and improve channel health, deliverability, and engagement performance • Serve as the internal expert on CRM strategy, segmentation, and lifecycle best practices • Identify opportunities to improve processes and automation to help work more smoothly • Build and mentor a high-performing lifecycle marketing team as the function scales