Whole Woman's Health, LLC

• Drive Patient Acquisition & Clinic Performance. • Execute marketing initiatives designed to increase patient appointments, census, and service utilization. • Align marketing activities with clinic-specific goals, capacity, and revenue targets. • Identify, create, and execute marketing initiatives tailored to each clinic’s needs and growth opportunities. • Participate in regular clinic and operations meetings. • Partner closely with clinic managers and operations leadership to align marketing efforts with real-time clinic performance and capacity and integrate marketing initiatives into clinic workflows. • Develop clear, accurate, and stigma-free content for digital and print channels and collateral. • Create in-clinic marketing and patient education materials as needed. • Lead Digital Acquisition Efforts. • Support and optimize paid digital campaigns, including Google Ads (search and local services) and Meta advertising (Facebook/Instagram). • Identify and test emerging digital channels and tools (e.g., AI-enabled platforms, Reddit, and other patient discovery channels). • Ensure strong visibility across search, maps, and online directories. • Maintain and update website content, including clinic pages, service descriptions, and photography. • Optimize user experience to improve conversion from search to appointment. • Support and benchmark SEO and local search strategies. • Monitor and respond to patient reviews and inquiries with professionalism and sensitivity. • Track & Improve Performance. • Monitor key metrics, including call volume, conversion rates, and website traffic and user behavior. • Prepare regular reports on campaign performance and cost efficiency for clinic operations team and WWH leadership. • Use data to continuously refine and improve marketing efforts.

• Assess and refine WWHA’s current fundraising strategy • Develop and implement a 6–12 month fundraising roadmap • Identify immediate revenue opportunities across all funding streams • Create realistic fundraising projections and benchmarks • Build and strengthen major donor cultivation and stewardship strategies • Support donor identification, prospecting, and solicitation planning • Partner with leadership on major donor engagement and asks • Review and strengthen grant pipeline strategy • Support grant prospecting, proposal development, and reporting systems • Help optimize internal grant processes and systems • Strengthen annual giving strategy and donor retention efforts • Evaluate direct mail and digital fundraising opportunities • Develop fundraising messaging and donor appeals • Assess current systems, workflows, and donor management practices • Improve development operations, tracking, and reporting • Support CRM optimization (Bloomerang preferred) • Support fundraising strategy with executive leadership and Board Development Committee • Strengthen board engagement in fundraising • Provide regular fundraising reporting and strategic recommendations

• Provide strategic and hands-on marketing leadership during a critical phase of organizational growth and transition. • Drive patient acquisition and support clinic growth across five clinics and virtual care operations. • Partner closely with clinic operations to create, execute, and benchmark marketing strategies. • Develop content for digital and print channels and collateral. • Monitor key metrics and prepare reports on campaign performance.

• Collaborate with the CEO, Managing Director, and development team to develop and execute WWHA’s annual fundraising plan • Secure financial support from individuals, foundations, and corporations • Develop, grow, and manage a major gifts program, including identification, cultivation, solicitation, and stewardship of donors • Build and execute a strategy for a sustained annual giving program, including oversight of annual campaigns • Lead the writing and development of compelling fundraising materials, including donor communications, appeals, proposals, and reports • Oversee and strengthen grant strategy and execution, including supervision of the Grants and Development Coordinator • Ensure strong donor stewardship practices, with high-touch, relationship-centered engagement across all donor levels • Lead planning and execution of fundraising events • Collaborate with internal partners to develop and implement a digital fundraising strategy • Serve as a key member of the WWHA leadership team, contributing to organizational strategy and aligning development efforts with programmatic priorities • Support the CEO and Managing Director in Board engagement and development strategy, including active participation in the Board Development Committee • Manage communications with the Board of Directors regarding fundraising and support effective utilization of Board members in fundraising efforts • Represent WWHA externally through public speaking, community engagement, and donor cultivation opportunities • Work across all areas of development as needed in a hands-on capacity, particularly in a resource-constrained environment • Perform other duties as assigned