• Identify and acquire new clients within the affiliate marketing ecosystem (advertisers) • Represent the company at industry events, conferences, and networking activities • Conduct in-depth analysis of clients, competitors, and market trends • Develop tailored solutions and proposals based on product capabilities and client needs • Build, develop, and maintain strong relationships with affiliate networks and key partners across the region • Prepare and manage commercial documentation, including financial proposals, agreements, and offer letters • Monitor market dynamics and proactively share insights on competitors, partners, and industry developments that may impact business performance • Contribute to the development of new ad formats, features, and solutions aligned with local market demands • Support and collaborate on marketing initiatives within the assigned region

• Strategic development and targeted leadership of our new Public Sector Growth unit for municipalities, state governments and federal institutions • Development of a structured go-to-market strategy for public building portfolios, state-owned properties and municipal real estate companies • Establishment and sustainable cultivation of professional relationships with political, administrative and institutional decision-makers in the public sector • Positioning 1KOMMA5° as a trusted partner for photovoltaics (PV), energy storage, energy management, on-site PPA and portfolio-scale roll-out models • Translating complex technical and economic solutions into political, budgetary and administrative decision-making logic

• Conversion Rate Optimization • Run a continuous A/B testing program across landing pages, paywall, pricing page, signup flow, and checkout. • Partner with design and engineering to ship tests quickly and instrument them correctly. • Use heatmaps, session recordings, and funnel analytics to identify friction and prioritize tests. • Own pre-conversion KPIs: visitor-to-signup rate, signup-to-paid conversion, paywall conversion, and checkout completion. • Maintain a prioritized test backlog tied to revenue impact. • Upsell System (Free to Paid) • Build and optimize five behavioral email sequences tied to distinct user signals: ghost signups, unused credits, exhausted credits, partial feature adoption, and high-usage approaching limit. • Configure trigger logic in the ESP, working with engineering to ensure events fire correctly. • Write or direct copy for all upsell sequences. • Run ongoing A/B tests on subject lines, angle, timing, and CTAs. • Own upgrade conversion rate as a primary KPI. • Retention System (Paid User Engagement) • Build a 0-to-100 user Satisfaction Score combining usage, feature engagement, survey response, and login behavior. • Define and route the four retention segments (Champion, Engaged, At-Risk, Dormant) into distinct email sequences. • Deploy the full survey framework: onboarding NPS, quarterly NPS, feature feedback, re-engagement, and churn surveys. • Recalibrate segment thresholds quarterly. • Own monthly churn rate and retention KPIs. • Email and Testing Infrastructure • Lead ESP selection (Klaviyo, Customer.io, or comparable). • Own domain authentication (SPF, DKIM, DMARC) and deliverability. • Scope the event tracking pipeline (Segment or equivalent) with engineering. • Build a reusable template library and list hygiene workflows. • Build a unified performance dashboard covering CRO and lifecycle KPIs. • Acquisition Email (Collaborator, Not Owner) • Acquisition email sits with growth and paid marketing. You contribute strategic input on sequence structure and copy, and flag handoff opportunities between acquisition and lifecycle. You do not own the broadcast calendar or the paid acquisition list.

• You will own how Siena grows. New customers, existing customers, and everything between them. • Demand creation, product launches, brand, content, expansion, retention as a marketing motion. The full surface area of how the world finds Siena and how Siena keeps the customers it earns. • You work directly with both founders. You build the function. You build the team. • New customer acquisition. Demand creation across every channel that works. Brand, content, social, events, paid, partnerships. The pipeline that fuels Series A and beyond. • Existing customer growth. Expansion, adoption, retention as a marketing problem. Customer marketing, co-marketing, references, community. • Product launches end to end. Every release becomes a market moment. Positioning, messaging, distribution, the works. • Category leadership. Siena is creating the category of CX operating system for brands. You own how that category gets defined and adopted. • Brand and momentum. The campaigns, content, and presence that make Siena the first name in CX AI. • The growth system. You build the AI agents and workflows that let one person move like ten. You orchestrate. Your taste is the final filter.