• Support the daily execution of marketing and branding activities across multiple digital channels • Assist in managing and growing social media accounts (Instagram, TikTok, etc.) • Help create engaging, trendy, and community-driven content • Schedule posts and monitor audience engagement • Support the collection and management of user-generated content • Coordinate with photographers, videographers, influencers, and creators • Support the execution of marketing campaigns and promotional actions • Assist in identifying partnership opportunities with hostels, hotels, tourism businesses, and influencers • Participate in outreach and collaboration management • Monitor nightlife, tourism, and social media trends • Ensure consistency of the brand image and tone across all channels • Assist in preparing promotional and marketing materials • Support branding initiatives and online communication activities • Track basic campaign performance and engagement metrics • Collect customer feedback and insights • Assist with coordination and administrative marketing tasks • Support communication between remote and local teams

Role Description This is not a support role. This is ownership. You'll work directly with the Head of Paid and be responsible for the commercial performance of our entire paid marketing operation - from ad copy to email sequences to funnel launches. You write, test, iterate, and report on everything that drives acquisition and conversion. If your copy has moved money, you've launched funnels end-to-end, and you thrive in a fast-moving async environment - this role was built for you. What You'll Own - Write and test high-performing ad copy across platforms - iterate on winning hooks, competitor analysis, and conversion data - Own email strategy and execution end-to-end - automations, broadcasts, deliverability, autoresponder sequences - Lead new funnel launches - copy, setup, coordination, and QA - Contribute to core marketing copy across ads, emails, VSLs, landing pages, and funnels - Track competitor ads, funnels, and offers - decide what's worth testing - Own customer avatar and voice-of-customer research - translate insights into copy that converts - Review all marketing materials for FTC compliance before publishing - Support media buying through performance analysis and creative testing ideas - Deliver monthly performance reports - campaign data, email metrics, funnel performance - Streamline workflows using AI - SOPs, naming conventions, tracking systems - Collaborate with the Organic team on winning hooks and messaging Qualifications - 4+ years in direct response marketing - info products, coaching, or online education preferred - Proven direct response copy with demonstrable conversion results - Hands-on experience with ActiveCampaign, GHL, or Hyros - Understanding of Facebook and/or Google paid ads - FTC compliance review experience - AI tools proficiency for marketing efficiency and output Requirements - Execution-focused - you receive a project and figure out how to deliver it - Process-oriented - you lead marketing projects from planning through to completion - Data-comfortable - you read ad performance and make decisions based on numbers - Async-first communicator - you work well in Slack/Loom without needing hand-holding Benefits - Work from Anywhere - Fully remote position, work from wherever you're most productive - Flexible Hours - Structure your workday in a way that fits your life while still meeting team needs - Ongoing Growth - Access to ongoing training, resources, and development opportunities to sharpen your skills - Ownership & Impact - You won't just fill a role - you'll build something meaningful at a company that changes lives every day - Leadership Collaboration - Work closely with founders and department leads, with direct influence on how the business grows

• Own case study production from interview to publish, and make sure reps actually use the content • Build and manage a testimonial library that's always fresh, always accessible, and growing • Run a customer advocate community • Own public advocacy at scale • Help Sales close • Build AI-powered systems for each of these programs • Build the strategy to scale this program • Experiment with community programming

• Develop and execute marketing initiatives to drive adoption of and promote Natera’s genetic tests. • Collaborate with other marketing team members as well as Medical Affairs and Sales team members. • Identify appropriate channels to deploy marketing messaging in the region. • Customize content from existing marketing campaigns, programs, and materials as appropriate for the region. • Aid Medical Affairs in content development and speaker selection for regional HCP programs and congresses. • Manage logistical support for local speaker programs, regional conferences, and other regional HCP programs. • Establish and maintain relationships with opinion leaders, external speakers, and medical associations in the region. • Track ROI for regional marketing programs and campaigns. • Gather and analyze quantitative and qualitative data to generate insights on customer needs / competitive landscape.