MM Coaching Limited

Role Description This is not a traditional operations manager role. Your focus is purely on systems, automations, processes, and project execution - making everything run reliably while reducing founder involvement in day-to-day operations. You'll report directly to the CEO. This role is 70% hands-on execution, 30% cross-functional coordination. If you thrive in complexity, build systems that last, and stay calm when things break - this role was built for you. What You'll Own - Systems & Tech Stack - Own and maintain the full company tech stack - GHL, Close, Zapier, Make, N8N, Hyros, GTM, ClickFunnels, Stripe, and all integrations - Diagnose and resolve issues fast - and document fixes so they don't repeat - Respond to critical outages and eliminate redundant tools to reduce costs - AI & Automations - Build AI-driven automations to replace manual tasks across all departments - Reverse-engineer undocumented systems and create SOPs and system map - Target 30-50% reduction in manual workload - SOPs & Documentation - Build and maintain a complete SOP library for every operational process - Design systems for long-term maintainability, not short-term fixes - Project Management - Own OKRs, quarterly planning, and cross-functional project tracking - Convert CEO objectives into clear plans with owners and deadlines - Operational Support - Support Sales, Marketing, and Service Delivery with fast operational help - Own Trustpilot review processes and the weekly operations meeting Qualifications - 5+ years in operations within high-ticket coaching, online education, or info-product businesses - Proven track record building scalable systems, SOPs, and automations - Proficient across: GHL, Close, Zapier, Make, N8N, Hyros, GTM, ClickFunnels, Stripe, ActiveCampaign, Notion - Deeply AI-literate - proven use of Claude, ChatGPT, or similar to reduce manual work at scale Who You Are - Systems-minded - you map how tools, workflows, and teams connect - Independent troubleshooter - root causes, not symptoms - Proactive - you anticipate problems before they become crises - Calm under pressure - outages don't rattle you - AI-native - you default to AI-assisted workflows - Clear async communicator - strong Slack/Loom habits Benefits - Hours: Full-time (40 hours per week) - Compensation: 3,500 - 5,000 USD/month - Work from Anywhere - Fully remote position, work from wherever you're most productive - Flexible Hours - Structure your workday in a way that fits your life while still meeting team needs - Ongoing Growth - Access to ongoing training, resources, and development opportunities to sharpen your skills - Ownership & Impact - You won't just fill a role - you'll build something meaningful at a company that changes lives every day - Leadership Collaboration - Work closely with founders and department leads, with direct influence on how the business grows

Role Description This is not a support role. This is ownership. You'll work directly with the Head of Paid and be responsible for the commercial performance of our entire paid marketing operation - from ad copy to email sequences to funnel launches. You write, test, iterate, and report on everything that drives acquisition and conversion. If your copy has moved money, you've launched funnels end-to-end, and you thrive in a fast-moving async environment - this role was built for you. What You'll Own - Write and test high-performing ad copy across platforms - iterate on winning hooks, competitor analysis, and conversion data - Own email strategy and execution end-to-end - automations, broadcasts, deliverability, autoresponder sequences - Lead new funnel launches - copy, setup, coordination, and QA - Contribute to core marketing copy across ads, emails, VSLs, landing pages, and funnels - Track competitor ads, funnels, and offers - decide what's worth testing - Own customer avatar and voice-of-customer research - translate insights into copy that converts - Review all marketing materials for FTC compliance before publishing - Support media buying through performance analysis and creative testing ideas - Deliver monthly performance reports - campaign data, email metrics, funnel performance - Streamline workflows using AI - SOPs, naming conventions, tracking systems - Collaborate with the Organic team on winning hooks and messaging Qualifications - 4+ years in direct response marketing - info products, coaching, or online education preferred - Proven direct response copy with demonstrable conversion results - Hands-on experience with ActiveCampaign, GHL, or Hyros - Understanding of Facebook and/or Google paid ads - FTC compliance review experience - AI tools proficiency for marketing efficiency and output Requirements - Execution-focused - you receive a project and figure out how to deliver it - Process-oriented - you lead marketing projects from planning through to completion - Data-comfortable - you read ad performance and make decisions based on numbers - Async-first communicator - you work well in Slack/Loom without needing hand-holding Benefits - Work from Anywhere - Fully remote position, work from wherever you're most productive - Flexible Hours - Structure your workday in a way that fits your life while still meeting team needs - Ongoing Growth - Access to ongoing training, resources, and development opportunities to sharpen your skills - Ownership & Impact - You won't just fill a role - you'll build something meaningful at a company that changes lives every day - Leadership Collaboration - Work closely with founders and department leads, with direct influence on how the business grows

Role Description This is not a social media specialist role. This is a content operations role. - You won't just execute - you'll set the strategy for how we distribute, test, and scale content across every platform. - You'll own the entire production pipeline - from raw footage to published output across Instagram, YouTube, TikTok, and beyond. - You'll manage our video editing team of 5 people, build the systems that make great content repeatable, and ensure every long-form video becomes pieces of platform-native content. - You'll report directly to the Head of Marketing and work closely with the Paid team to share what's working across channels. What You'll Own - Design, document, and run the Content Waterfall System - turning every long-form video into platform-native short-form content and social posts. - Own the organic content calendar and publishing cadence across all channels. - Manage the video editing team day-to-day - review all cuts for quality, pacing, hooks, and brand alignment. - Run the weekly editor meeting; hold the team to deadlines and quality standards. - Own thumbnail and title testing strategy in collaboration with Head of Marketing - drive CTR improvement across YouTube and social. - Track organic performance and deliver weekly reports; iterate based on data. - Create SOPs and repeatable workflows for content production and editing. - Work closely with the Paid team to share winning hooks, themes, and messaging. - Support the rollout of additional channels (LinkedIn, blog, podcast) as the brand scales. - Monitor and maintain brand reputation across key content and community platforms. Qualifications - 3+ years managing content production or editing teams in async, remote-first environments. - Proven experience reviewing video edits and giving quality, pacing, and creative feedback. - Experience with short-form content distribution - Instagram Reels, YouTube Shorts, TikTok. - Experience building Content Waterfall systems, SOPs, and repeatable workflow. - Analytics literate - you know which metrics matter and make decisions based on data. - Background in coaching, info-products, or online education (preferred). Who You Are - A systems thinker - you build processes, not one-off solutions. - Self-directed - you see what needs doing and you do it without being told. - A direct communicator - you give honest feedback, run tight meetings, and hold people accountable. - Async-first - you work well in Slack/Loom environments without needing constant check-in. - Brand-sensitive - you can absorb a voice and ensure every piece of content sounds right. - Comfortable leveraging AI tools to improve production speed, ideation, and workflow. Working Hours & Compensation - Hours: Full-time (40 hours per week). - Compensation: 2,500 - 3,500 USD/month. Benefits - Work from Anywhere - Fully remote position, work from wherever you're most productive. - Flexible Hours - Structure your workday in a way that fits your life while still meeting team needs, and overlapping 3 - 4 hours daily with US Eastern Time. - Ongoing Growth - Access to ongoing training, resources, and development opportunities to sharpen your skills. - Ownership & Impact - You won't just fill a role - you'll build something meaningful at a company that changes lives every day. - Leadership Collaboration - Work closely with founders and department leads, with direct influence on how the business grows.

Role Description We are looking for an experienced Creative Director (Copy-led) who will co-lead the company’s voice and messaging alongside our Co-Founder. You will own copy and creative direction across all customer touchpoints and drive measurable improvements in conversions, revenue, and audience engagement. You’ll work directly with the Co-Founder as the Copy Chief and Creative Lead, partnering with Growth/Media to support creative testing and iteration, and directing Creative Production (copywriters, designers, and video editors) to execute at a high standard. Core Responsibilities - Own and optimize all company messaging and creative strategy across the funnel, ensuring high conversion rates, consistent brand voice, and predictable performance. - Messaging and Creative Strategy - Own messaging strategy and copy architecture across the funnel (cold traffic → conversion). - Develop campaign concepts, hooks, angles, and creative strategy for evergreen and launches. - Build scalable systems: Brand Voice Playbook, frameworks, templates, SOPs. - Funnel and Performance Copywriting (Hands-on) - Write and edit performance copy: paid ads, landing pages, VSL/webinar scripts, email sequences, YouTube scripts. - Review and refine founder-created content with strategic edits and feedback. - Create frameworks/templates that make copy production scalable and consistent. - Creative Direction and Production Oversight - Brief and direct copywriters/video editors (you won’t design/edit, but you direct execution and potentially rehire if necessary). - Maintain creative vision, quality, and speed across outputs. - Run reviews and provide clear, actionable feedback to contractors. - Brand Voice Ownership and QA - Build and maintain the Brand Voice Playbook and messaging guidelines. - Own QA and final approvals across all channels (proofing, links, formatting, tone, claims checks). - Final sign-off before anything publishes. - Optimization and Research - Partner with Media Buyer to test and iterate based on performance data (CTR, CVR, VSL watch time, booking rate, revenue per lead/call). - Conduct voice-of-customer research and translate insights into messaging that converts. Qualifications - 7 years of professional direct-response copywriting experience in high-ticket online education, coaching, or other services. - Proven track record building $1M+ high-ticket funnels (book-a-call, webinar, VSL). - Proven track record conducting voice-of-customer research and creating high-converting angles. - Experience managing the creative QA process with final approval ownership. - Experience utilizing AI tools to increase output without sacrificing quality. - Proven track record of managing team members - comfortable hiring, onboarding and offboarding when needed. - Experience owning creative direction across the entire company and marketing channels. - Must have personally developed: - Hooks - Lead mechanisms - Objection stacks - Offer positioning - Conversion flow logic Requirements - Able to capture, protect, and elevate a founder-led brand voice. - Highly analytical and optimization-focused. - Confident giving direct, constructive, and data-driven feedback. - Detail-oriented, with strong QA instincts. - Comfortable with platform standards and responsible claims for marketing content. - Clear, reliable communicator with strong async habits (Slack/Loom). - Nice to have: First-hand experience of long-term marriage dynamics (helps you write with nuance for our audience). Benefits - Location: Fully remote. - Commitment: Full-time contractor (Limited Company / Sole Trader). - Rate: $5,000 – $10,000 per month. - Hours: Flexible schedule, with availability for scheduled calls during UK / Europe / US business hours.