• Own case study production from interview to publish, and make sure reps actually use the content • Build and manage a testimonial library that's always fresh, always accessible, and growing • Run a customer advocate community • Own public advocacy at scale • Help Sales close • Build AI-powered systems for each of these programs • Build the strategy to scale this program • Experiment with community programming

• Develop and execute marketing initiatives to drive adoption of and promote Natera’s genetic tests. • Collaborate with other marketing team members as well as Medical Affairs and Sales team members. • Identify appropriate channels to deploy marketing messaging in the region. • Customize content from existing marketing campaigns, programs, and materials as appropriate for the region. • Aid Medical Affairs in content development and speaker selection for regional HCP programs and congresses. • Manage logistical support for local speaker programs, regional conferences, and other regional HCP programs. • Establish and maintain relationships with opinion leaders, external speakers, and medical associations in the region. • Track ROI for regional marketing programs and campaigns. • Gather and analyze quantitative and qualitative data to generate insights on customer needs / competitive landscape.

Role Description As a Field Marketing Manager (Toronto), you will be a valuable member of the Marketing team. You are responsible for bringing the brand to life through execution of the national brand marketing objectives, strategies, and tactical programs. The FMM will develop and support dynamic consumer sampling opportunities, working in tandem with the sales team counterpart to ensure the achievement of joint goals. You are also responsible for day-to-day operations and logistics in the market. The position objectives are to: - Create consumer trial - Build heavy usage - Grow awareness - Drive brand image - Create word of mouth for the Brand Reports to: Regional Field Marketing Manager Salary Range: $95,000 to $100,000 Direct Reports: Part-Time Event Personnel Qualifications - Minimum of five (5) years of grassroots and brand marketing experience - Minimum of three (3) years of direct people management - Strong understanding of local community events - Strong planning and project management skills - CPG or food/beverages experience is a plus Requirements - Ability to take initiative and prioritize tasks; good time-management, organizational, problem-prevention, and problem-solving skills - Confident in leading a team and setting an example of expectations - Good interpersonal skills with the ability to work effectively with individuals and groups at all organization levels; ability to work independently and as part of a team - Willingness and flexibility to adapt to changing business needs and deadlines - Have a clean driving record (valid state driver’s license and MVR check required) - Able to stand for extended periods of time - Able to lift 25lbs consistently - Able to travel within the assigned territory (travel required throughout the region) Responsibilities - Build and execute plans that effectively support the company’s 360-marketing playbook, sales strategies, and key initiatives. - Connect, build relationships and seed product with local influencers and like-minded locally relevant organizations, media, and influencer brands. - Research, negotiate, and execute local sponsorship opportunities. - Analyze event activations to gauge impact and ROI. - Own the recruiting, hiring, training, and management of Brand Ambassadors. - Actively participate in meetings with local sales team and distributors to align marketing & sales strategies and communicate best practices. - Work hand-in-hand with the local sales team and distributor partners to seamlessly execute sales and marketing initiatives to maximize brand exposure, consumer engagement, and sales in store. - Build and execute annual defined market marketing plan. - Complete and update reports, including monthly documents for budgets, expenses, and product forecasting, as well as daily event and sampling recaps. - Process invoices and expenses in a timely manner in cooperation with the Finance team. - Manage warehouse rentals and maintenance. - Manage company vehicles and maintenance. - Establish goals, identify priorities, provide direction, give the necessary tools and resources, and recognize accomplishments in a timely manner. - Complete other responsibilities as assigned. Benefits - Comprehensive Medical, Dental & Vision benefits - Long- and short-term disability - Life insurance - 10 Vacation days per year, subject to accrual policy - 11 Company paid holidays - 401(k) with Company match - Identity theft and legal services

• Support the AVANT Midwest and South Central Sales team in coordinating and executing marketing initiatives to recruit, enable and grow AVANT’s Trusted Advisors ecosystem • Ensure both sales teams are apprised of updated tools, materials, and marketing trends and strategies, while also representing AVANT Sales team point of view in marketing planning. • Work with cross-functional teams to make improvements and share/receive best practices with/from other regions and teams • Plan regional and local events and oversee onsite event management from inception to completion • Provide registration lists pre and post events to sales with action items • Facilitate event vendor logistics including RFP, site visit, contract negotiation, signature, purchase requests and purchase orders, payment, onsite management for related vendors • Manage budget requirements through strategic recommendations and operational efficiencies and deliver projects within agreed timeline and budgets • Partner with Marketing Operations and Digital Marketing to ensure all tactical elements are in place and report on the success of programs • Deliver quality assurance that AVANT branding and messaging in marketing materials is clear, consistent, and optimized across regions • Assist with additional marketing requests and one-off tasks to drive growth of key initiatives • Coordinate with Vendor Management for MDF sponsorship • Track and report on event metrics and impact