Title: Product Marketing Manager Location: Leawood United States Hybrid/ Remote Category: Marketing Req ID: 1099 Hybrid Job Description: We Impact Lives Through Purpose-Driven Work in A People First Culture Ascend Learning, a leading healthcare and learning technology company, is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data-driven solutions across the lifecycle of learning. From testing to certification, Ascend Learning products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals and insurance brokers. Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2025 Greatest Workplaces as well as America's Best Places to work for Mental Well-Being for 2025. We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more. As an organization fueled by a commitment to elevate the education and training of healthcare professionals, MedHub and BoardVitals offerings drive prominence as leading medical education solutions. MedHub's proven software and expertise enable more than 600 Graduate and Undergraduate Medical Education institutions, Nursing and Health Sciences training programs to exponentially reduce administrative burden, improve data clarity, and maximize institutional oversight. When combined with BoardVitals' exam prep materials and analytics, used by more than 1.5 million students, residents, and practitioners for their board and recertification exams or continuing medical education requirements, the two provide institutional leaders with data-driven insights to inform and advance curriculum effectiveness and, ultimately, physician preparedness. Medhub & BoardVitals are brands in Ascend Learning's healthcare segment. WHAT YOU'LL DO Ascend Learning's medical education category (primary brands of MedHub and BoardVitals) is currently searching for a B2B Product Marketing Manager who is a stellar problem-solver, a clear communicator, and operates with an ownership attitude. The Product Marketing Manager will develop a deep understanding of our market, customer needs and solutions to lead strategies that generate demand, maximize revenue, and build trust. This role will work cross-functionally with marketing, product management, and sales partners to drive value, positioning, and results. WHERE YOU'LL WORK This position will work remote in the United States, with ability to travel up to 10%. HOW YOU'LL SPEND YOUR TIME - Product Storytelling & Positioning: Serve as the marketing expert for solution storytelling, focusing on crafting compelling customer-centric value propositions, differentiators, and use cases that resonate with medical education audience segments. Ensure consistent, clear, and cohesive messaging across all marketing channels. - Effective Go to Market Plans: Develop and execute go-to-market plans that effectively introduce new products and enhancements in collaboration with product management and sales teams. Identify KPIs, synthesize reports, and analyze effectiveness for product launches. - Campaign Planning: Develop campaign plans that drive demand, adoption, and revenue working in partnership with growth marketing and brand communication partners. Identify KPIs, synthesize reports, and analyze effectiveness of campaigns. - Understanding and Communication of Market Needs: Maintain a thorough understanding of the market, competitors, and customers in collaboration with product and marketing insights. Synthesize and share information to key stakeholders. Understand and own personas and guide the creation of social proof, webinars, and thought leadership content that resonates and builds trust. - Commercial Partnership: Partner with sales enablement and sales to develop content, collateral, and resources that educate and empower sales partners to have more informed conversations and build trust with customers to support pipeline growth. WHAT YOU'LL NEED - High school diploma or GED required. Bachelor's degree in marketing, communications, advertising, or a related field or equivalent experience preferred. - 3+ years of marketing experience, preferably in a B2B category. - Knowledge of product marketing principles and best practices, including understanding of go-to-market strategies, messaging and segmentation. - Experience in healthcare, SaaS, or education technology will be considered a plus. - Experience creating and implementing marketing plans and strategies that drive demand and build trust, with a strong ability to articulate a unique value proposition. - Experience managing campaigns on time and on budget. - Excellent people and influencing skills to interact with marketing colleagues, cross-functional teams and external partners. Passionate about understanding customer needs and behaviors and translating them into actionable insights. - Superior project management and prioritization skills. Ability to manage multiple projects without sacrificing attention to detail and ability to prioritize and adapt to changing market and organizational dynamics when needed. - Exceptional written, verbal and presentation skills with the ability to tailor messaging across sales, marketing and product management teams. - Strategic thinker with analytical and problem-solving skills. Understands the difference between features/functionality and value. - Basic understanding of marketing automation, lead generation, and emerging marketing technologies. - Ability to travel up to 10%. BENEFITS - Flexible and generous paid time off - Competitive medical, dental, vision and life insurance - 401(k) employer matching program - Parental leave - Wellness resources - Charitable matching program - On-site workout facilities (Leawood, Gilbert, Burlington) - Community outreach groups - Tuition reimbursement Fostering A Sense of Belonging Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers. We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued, and be authentic. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging. Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S.-based positions with Ascend Learning, LLC must be legally authorized to work in the United States, and verification of employment eligibility will be required at the time of hire. Nearest Major Market: Kansas City

Title: Product Marketing Specialist locations McLean, VA time type Full time job requisition id R0240512 Job Description: Product Marketing Specialist The Opportunity: We are seeking a highly motivated, detail‑oriented Product Marketing Specialist to join our Enterprise and Markets Product Marketing team. In this role, you will support the development, consistency, and execution of product marketing materials across the company. This position is ideal for someone who is passionate about storytelling, organization, and enabling go‑to‑market excellence. You will work closely with sector marketing leads, the Enterprise Marketing Lead, and cross‑functional partners in creative, events, and product teams to ensure our enterprise and market products show up with clarity, consistency, and impact. Due to the nature of work performed within this facility, U.S. citizenship is required. What You’ll Do: - Partner with Sector Marketing Leads to support and review market product Go to Market (GTM) Kits, templates, messaging guidance, and creative direction. - Ensure materials follow company standards for positioning, audience clarity, and storytelling. - Help gather inputs, consolidate feedback, and support updates to ensure kits remain current and actionable. - Lead the ongoing sustainment and communication of the Product Marketing Playbook to help define clear standards for how to promote enterprise and market level products. - Help document processes, best practices, templates, and guidance used across the team. - Coordinate input collection from cross-functional contributors and maintain version control. - Lead ongoing communications about standard internally - Provide execution support for the Enterprise Marketing Lead across strategic initiatives, including Sales Kickoff (SKO) events, marketing plan activities, product storytelling materials, and campaign preparation. - Help track milestones, compile updates, and support logistics for events and marketing operations. - Assist with content drafting, light research, and asset organization as needed. Join us. The world can't wait. You Have: - 5+ years of experience in product marketing or integrated marketing - Experience writing and editing content - Experience with marketing tools or platforms such as Workfront, Salesforce, and design tools - Knowledge of marketing fundamentals, such as messaging, content, and GTM - Ability to synthesize information clearly - Ability to collaborate across teams and manage multiple tasks - Ability to display a self-starter mindset with a collaborative, proactive approach in a matrixed environment - Bachelor’s degree in Marketing, Communications, or Business Nice If You Have: - Possession of excellent communication, writing, and storytelling skills Compensation At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page. Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $77,600.00 to $176,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date. Identity Statement As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud. Candidate AI Usage Policy AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided. Work Model Our people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings. - Remote: If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility. - Hybrid: If this position is listed as hybrid, you will be expected to work from a Booz Allen facility frequently, in alignment with leadership expectations and the needs of the role. You may also be required to work from or visit a customer facility. - Onsite: If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role. Commitment to Non-Discrimination All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.

• Own Partly’s product marketing function across core rails, products, and key ICPs • Define segmentation, personas, use cases, and buyer journeys across enterprise demand generators and rails users • Translate company strategy and product roadmap into clear GTM definitions that sales, expansion, and growth teams can actually use • Clarify what each product or rail is, who it is for, what problem it solves, and how it creates value • Own and evolve Partly’s value framework across: • Selection • Convenience • Information • Value • Auditability • Define how each dimension shows up by product, segment, and customer type • Build value narratives, proof points, ROI logic, and outcome stories grounded in real customer evidence • Work with Ops, CS, and commercial teams to turn operational outcomes into defensible customer proof • Build and maintain the core assets that sales and expansion teams need: • narrative decks • one-pagers • use-case materials • launch toolkits • case studies • value proof • Reduce bespoke sales storytelling by standardising what “good” looks like • Help ensure enterprise conversations start with clarity, not re-education • Own launch readiness from a market perspective • Ensure launches are externally coherent, internally understood, and commercially usable • Work with Product to convert technical capability into buyer-relevant language without over-promising • Support product rollouts across new markets, new segments, and new rails • Act as the connective tissue between Product, Marketing, Sales, and Strategy • Bring customer, buyer, and market insight back into proposition design and roadmap discussions • Help shape pricing, packaging, and proposition logic in partnership with leadership • Establish the first durable product marketing operating rhythm for the business

Role Description Mit einer wachsenden Kundenbasis in Deutschland und finanziert durch operativen Cashflow sowie frisches Kapital stehen wir vor der nächsten Phase unseres Wachstums in der DACH-Region und der EU. Dafür suchen wir Unterstützung im Go-to-Market – nah am Gründerteam und nah an der Realität. Als Founder Associate (Go-to-Market) arbeitest du direkt an der Frage, wie wir neue Kunden gewinnen und bestehende Ansätze verbessern können. Du übernimmst keine klassische Sales-Rolle, sondern testest, analysierst und hinterfragst Go-to-Market-Aktivitäten entlang des gesamten Prozesses – von Leadgenerierung über Termin-Setting bis hin zur Bewertung von Qualität und Effizienz erster Sales-Schritte. Du hilfst uns zu verstehen, welche Maßnahmen wirklich funktionieren, wo Ressourcen sinnvoll eingesetzt sind und wo Prozesse angepasst werden sollten. Dabei sammelst du praktische Einblicke in Wachstum, Vertrieb und Entscheidungsfindung in einem schnell wachsenden Unternehmen. Qualifications - Eingeschriebene:r Student:in in BWL, Entrepreneurship, Wirtschaftsinformatik oder verwandten Fächern - Praktika oder Werkstudententätigkeiten im Go-to-Market-, Sales- oder Marketing-Bereich - Affinität zu Künstlicher Intelligenz – insbesondere zu autonomen KI-Systemen - Verständnis von Produktmanagement oder verwandten Disziplinen (z.B. F&E, Innovationsmanagement) - Echtes Startup-Mindset – Hands-on-Mentalität, Eigenverantwortung - Fähigkeit, dich in einem dynamischen, schnell wachsenden und sich stetig weiterentwickelnden Umfeld zurechtzufinden Requirements - Du arbeitest direkt an unseren Go-to-Market-Aktivitäten und hilfst dabei zu verstehen, wie wir neue Kunden gewinnen. - Du unterstützt bei der Planung und Durchführung kleiner Tests und Experimente (z. B. neue Kanäle, neue Ansprache, neue Prozesse). - Du analysierst einfache, aber zentrale Kennzahlen: Kosten pro Lead, Terminquote, Gesprächsqualität, Conversion. - Du schaust dir bestehende Abläufe an (z. B. Termin-Setting, Übergaben, Follow-ups) und bringst Vorschläge ein. - Du arbeitest nah am GTM-Team und stehst im Austausch mit Sales, Marketing und Customer Success. - Du bekommst einen ehrlichen Einblick in frühe Wachstumsphasen eines Unternehmens. Benefits - Du unterstützt direkt bei der Validierung unserer Go-to-Market-Strategie und siehst, wie deine Arbeit messbare Auswirkungen hat. - Remote-Arbeit ist möglich, mit Präsenz an unseren Standorten in Stuttgart. - Wir schaffen ein flexibles, sicheres und produktives Arbeitsumfeld. - Wir fördern asynchrones Arbeiten und eigenverantwortliches Handeln. - Von mehrtägigen Workations bis zu eintägigen Events schaffen wir Möglichkeiten zum Austausch. - Du startest in einer operativen Rolle und kannst dich langfristig weiterentwickeln. - Wir bieten Zusatzleistungen wie Essensgutscheine und Mobilitätsunterstützung. - Werkstudentenvertrag mit marktgerechtem Stundenlohn. - Du bekommst modernste Hardware und Zugriff auf unseren Software-Stack. - Alle Hintergründe, Identitäten und Perspektiven sind bei uns willkommen.