• Together with the Marketing Strategy Lead execute regional growth campaigns in partnership with local & central stakeholders to ensure business objectives (KPIs) are met; • Drive and lead growth marketing promotions across the CIS/CEE (incl. Balkans) targeting users' stickiness, and platform ecosystem usage (Lifecycle, Product Marketing, Active Users Growth Hacks via Retention, Reactivation, Stickiness); • Establish marketing best practices (including segmentation, and A/B testing strategies) using data-driven insights; Measure, understand, and report critical metrics progress to regional management & Central Leaders; • Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels; • Map out the user journey and increase user funnel conversion through surfacing product asks, user education, and operational campaign (top focus on KYC-Deposit-Trades conversion); • Monitor campaign progress and results using data analysis and user feedback to ensure ever-improving efficiency and user experience; • Act as a driver for platform innovations (products, UX/UI), community needs solutions (Optimizations, Bonus Systems), in-depth analytics & in-sight sharing.

• Responsible for developing and executing a strategic vision to identify, cultivate, win and launch new partnerships that drive growth and enhance market presence. • Involves balancing acquiring high-volume, good-fit partners with larger strategic targets and supporting existing partners who show meaningful upside for growth. • Work closely with the GTM organization to facilitate the acquisition of new partners and streamline the process between acquisition and management.

• Help Lead Full-Funnel Revenue Strategy • Build and execute an integrated lifecycle strategy from lead through expansion • Align programs to pipeline coverage, conversion, and revenue targets • Improve funnel velocity and performance across key stages • Ensure marketing programs drive measurable revenue impact • Scale Account-Based Marketing (ABM) • Own and expand Benevity’s ABM motion across 1:1, 1:Few, and 1:Many segments • Partner closely with Sales to align account prioritization and engagement strategies • Design integrated, multi-channel plays across digital, content, events, and executive engagement • Drive measurable impact on strategic account pipeline creation and win rates • Drive Scalable Pipeline Programs • Oversee demand generation programs that create qualified pipeline • Optimize channel performance, segmentation, and targeting strategies • Partner with Product Marketing and Digital teams to improve campaign conversion and efficiency • Accelerate Adoption & Expansion Growth • Develop lifecycle programs that improve Time to Value and deepen product engagement • Partner with Customer Success to strengthen adoption signals and expansion readiness • Align post-sale engagement strategies to retention and revenue growth objectives • Build a High-Impact Advocacy & Referral Engine • Establish structured programs that generate referrals, case studies, and client amplification • Collaborate with Events and Community teams to convert engagement into measurable pipeline contribution

• Full startup lifecycle: from landing net-new early-stage companies to expanding and deepening adoption as they scale. • Build trusted relationships with founders, developers, and technical leaders by quickly developing deep understanding of their architecture, use cases, and technical constraints • Landing new logos, driving early activation, and making Vercel the default choice before competitors get in • Driving first activation, earning trust fast, and positioning Vercel as the obvious default stack • Use customer signals and usage patterns to determine the right next play and focus time on the highest-leverage opportunities for adoption, expansion, or re-engagement • Quarterback customers end-to-end, strategically deploying Sales Engineers, Developer Support Engineers, Product, and Support at the right moments to drive outcomes • Own and grow a portfolio of startup customers by partnering with them as they move from early adoption to scale • Focus on pipeline generation, outbound, identifying high-potential startups early • Partner with founders and developers as they adopt AI-native features and architectures, helping them understand how Vercel’s Frontend Cloud fits into a rapidly evolving developer ecosystem and supports new workloads, performance requirements, and scaling patterns • Use automation, agents, and self-built workflows to operate at high leverage and focus time and energy on the most impactful customer work • Operate comfortably in an evolving environment, helping refine early motions and turn what works into repeatable playbooks.