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La empresa es una firma consultora especializada en sostenibilidad empresarial, con amplia experiencia acompañando a empresas y gobiernos en desafíos relacionados con estrategia, cumplimiento ESG, reporting, riesgos, financiamiento y transformación sostenible. Cuenta con una sólida trayectoria internacional, presencia en múltiples países y experiencia en diversas industrias, combinando una visión técnica, estratégica y financiera para ayudar a sus clientes a convertir la sostenibilidad en una ventaja competitiva.
Paid Media Specialist
Location
PST (UTC-8)
Posted
32 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Paid Media Specialist
Hire Emerald
Role Description The company is seeking a highly strategic Paid Media Strategist to lead the planning, development, and performance oversight of integrated media campaigns. This is a senior-level role focused primarily on strategy (≈80%), responsible for translating business objectives into clear media plans, KPIs, and budget allocation frameworks across multiple channels. The role collaborates closely with execution teams, including programmatic media traders, ensuring campaigns are aligned, optimized, and delivering strong performance outcomes. Key Responsibilities - Media Strategy & Planning - Develop full-funnel, integrated media strategies across programmatic, search, social, and traditional channels - Define audience targeting, channel mix, and budget allocation - Translate business goals into measurable KPIs (CPA, ROAS, reach, frequency) - Plan and manage approximately 15–20 campaigns annually - Multichannel Campaign Oversight - Provide strategic direction across platforms such as DSPs, Google Search, YouTube, and social media - Identify new opportunities through audience insights and market research - Ensure campaigns are aligned with performance goals and brand objectives - Vendor & Partner Management - Lead RFP processes and evaluate new media partners - Negotiate insertion orders (IOs) and manage vendor relationships - Oversee campaign pacing and budget allocation efficiency - Performance Analysis & Reporting - Monitor campaign performance and provide optimization recommendations - Deliver weekly performance updates and post-campaign reports - Recommend budget shifts based on real-time insights - Measurement & Attribution - Define tracking frameworks using tools such as GA4 and Google Tag Manager - Analyze attribution models to inform long-term strategy Qualifications - 5+ years of experience in media strategy, planning, or digital advertising - 3+ years of experience in programmatic advertising - Proven experience managing large-scale media budgets ($1M+) - Strong knowledge of DSP platforms (e.g., The Trade Desk or similar) - Experience managing vendor relationships and RFP processes - Proficiency in GA4, Google Tag Manager, and analytics tools Key Attributes - Strategic thinker with strong analytical capabilities - Data-driven mindset with the ability to translate insights into action - Proactive and autonomous - Strong collaboration and leadership skills What Success Looks Like - Consistently achieving campaign performance targets - Maintaining efficient budget pacing across all campaigns - Proactively identifying optimization opportunities - Driving strategic direction while supporting execution teams Opportunity This role offers the opportunity to take ownership of high-impact campaigns in a fast-paced and growing environment. The Paid Media Strategist will play a key role in shaping media strategy, managing significant ad spend, and driving measurable business results.
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