• Paid Advertising & Campaign Management • Build, launch, optimise, and scale Meta (Facebook & Instagram) advertising campaigns • Manage Google Ads campaigns including Search, Display, and Performance Max • Monitor campaign performance and implement data-driven optimisations • Improve KPIs including CPL, ROAS, conversion rates, and lead quality • Identify and scale profitable campaigns while maintaining performance efficiency • Landing Pages & Funnel Optimisation • Design and optimise high-converting landing pages and funnels • Ensure strong alignment between ad creative, messaging, and landing pages • Conduct ongoing A/B testing and conversion rate optimisation • Improve overall funnel performance and lead quality • CRM & Marketing Automation • Build and manage automations within Go High Level CRM • Integrate landing pages, advertising platforms, and CRM systems • Develop lead nurturing and follow-up workflows • Ensure accurate tracking and reporting systems are in place • Strategy & Collaboration • Work closely with account management and creative teams • Translate campaign data into actionable insights and growth strategies • Support campaign reporting and client communications • Contribute to scaling client accounts and improving retention

Senior Platform Marketing Campaign Specialist:26-01270 San Francisco, CA 94120 Contract Type: W2 Only Duration: 6+ Months Location: SFO, CA (Remote) Pay Range: $18 - $22 per hour on W2 Job Summary: We are seeking a highly skilled and results-oriented Senior Platform Marketing Campaign Specialist. This role will drive the strategic development, execution, and optimization of marketing campaigns targeting IT and Security leaders. The ideal candidate will possess strong demand generation experience, a data-driven mindset, and the ability to lead cross-functional teams to achieve pipeline growth and revenue targets. Key Responsibilities: - Develop and execute innovative, integrated marketing campaigns for the core platform. - Collaborate with the entire marketing team to ensure high-quality and timely campaign execution. - Analyze campaign performance and optimize for increased engagement and conversion rates. - Partner with ABM and digital teams for strategic alignment and content customization. - Support surge campaigns and global program management. Must-Have Skills: - 5+ years of B2B demand generation and multi-channel campaign management experience. - Proven ability to work independently and drive immediate impact under tight deadlines. - Excellent communication, organizational, and time management skills. Industry Experience: Cybersecurity, SaaS, or Identity and Access Management (IAM) is a strong plus

Role Description This role is responsible for defining and implementing marketing programs to support revenue growth, brand management, public relations, and demand marketing. Through identifying new consumer insights and developing marketing strategy, this role aims to reach new customers. - Develops and executes marketing positioning, promotions, and communications to establish, enhance, or distinguish product placement within the competitive arena, and supports the local sales team with marketing material and sales collateral. - Analyzes performance from marketing campaigns and activities to optimize marketing performance, drive growth, and improve ROI to achieve commercialization, profitability, business growth, and market share objectives. - Serves as the internal and external advocate for the product by creating compelling messages and demonstrating the benefits and capabilities. - Manages promotional agencies. - May use market research, product analysis, and/or customer feedback to recognize opportunities for advancing the brand across a range of products and categories. - Supports company Franchise partnership initiatives. Qualifications - EDUCATION (REQUIRED): Bachelor's degree (or international equivalent) or equivalent experience, required - EXPERIENCE (REQUIRED): Up to 2 years of related experience - EXPERIENCE (PREFERRED): 2+ years of related experience Requirements - TRAVEL: Less than 5% of the time - WR ELIGIBILITY: Eligible for fully remote work with no expectation for in-person work. - COMPANY STANDARD QUALIFICATIONS: Must be 18 years of age or older. - Must successfully complete pre-employment screening process, as required. - Must successfully complete any required training or orientation courses, as needed. Company Description

Role Description The Marketing Executive, Commercial Lines is responsible for driving growth, retention, and profitability across commercial insurance programs within an assigned territory. This role partners clients, carriers, underwriters, sales teams, and internal service partners to deliver consultative insurance solutions aligned to each client’s operational and risk-management needs. The Marketing Executive leads strategic marketing initiatives, manages carrier relationships, negotiates renewals, ensures regulatory compliance, and provides ongoing advisory support. Success in this role requires strong insurance expertise, relationship management skills, analytical acumen, and the ability to align insurance strategies with evolving business objectives. This role is Fully Remote, requires a Valid P&C Producers License, extensive Commercial Lines experience, and is budgeted at $70 - $75k. How you'll make an impact - Client Relationship & Account Management - Build and maintain long-term client relationships through regular meetings and proactive communication - Serve as a trusted advisor by applying consultative account management strategies - Maintain deep knowledge of assigned accounts to ensure responsiveness and client satisfaction - Marketing, Sales Support & Business Development - Develop and execute targeted marketing strategies for commercial insurance programs - Manage marketing efforts, including gathering underwriting data and completing carrier submissions - Identify opportunities to expand programs through coverage enhancements and additional products - Partner with sales teams to support new business initiatives and achieve growth targets - Carrier Relations, Renewals & Negotiation - Gather, analyze, and present renewal proposals from carriers - Lead negotiations to secure competitive pricing, favorable terms, and optimal coverage - Maintain strong carrier relationships to support placement strategies and issue resolution - Compliance, Regulatory & Risk Management - Ensure compliance with internal policies and regulatory requirements through audits and reviews - Stay current on legislative changes impacting commercial insurance and benefits - Communicate compliance updates and requirements clearly and timely to clients - Support preparation and maintenance of plan documents, SPDs, amendments, and contracts - Client Consulting & Issue Resolution - Provide ongoing consulting and day-to-day program support - Resolve billing, eligibility, premium, and carrier-related issues - Manage routine and complex claim issues, ensuring timely resolution and client advocacy - Cross-Functional Collaboration & Service Execution - Partner with P&C teams and internal service partners to drive retention and efficiency - Support implementation of new business and renewals through strong coordination and communication - Assist in training and development of service team members - Data, Reporting & Systems Management - Analyze industry and benchmarking data to support program strategy - Prepare accurate, timely client and internal reports - Maintain detailed account activity in Salesforce and other systems - Enrollment & Employee Engagement - Support employee education efforts and present insurance programs effectively - Enhance client engagement through clear communication of benefits and offerings Qualifications - Bachelor’s degree in marketing, Business Administration, Communications, or related field - 5 or more years client coordination and/or claims management experience OR High School degree and 10 years client coordination and/or claims management experience - Valid P&C Producers License required - Preferred: Degree concentration in Marketing or Sales; MBA or advanced degree a plus - Experience managing client relationships and supporting revenue-generating activities - Experience in a fast-paced, client-facing environment - Professional designation may be preferred, such as CPCU, CIC or ARM Core Competencies - Client Relationship Management - Consultative Selling - Insurance & Benefits Expertise - Negotiation & Persuasion - Regulatory & Compliance Knowledge - Problem Solving & Issue Resolution - Technical & Professional Skills - Data Analysis & Benchmarking - Presentation Development & Client Communication - CRM & Systems Management (Salesforce, Applied Epic preferred) - Marketing Strategy & Business Development - Plan Documentation & Reporting - Interpersonal & Leadership Skills - Collaboration & Teamwork - Adaptability & Initiative - Customer-Centric Mindset - Training, Coaching & Knowledge Sharing Benefits - Medical/dental/vision plans, which start from day one! - Life and accident insurance - 401(K) and Roth options - Tax-advantaged accounts (HSA, FSA) - Educational expense reimbursement - Paid parental leave - Digital mental health services (Talkspace) - Flexible work hours (availability varies by office and job function) - Training programs - Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing - Charitable matching gift program - And more...