• Conceptualize, create, and manage original social-first content (photo, video, text, graphics, stories, reels, TikToks, etc.) tailored to each platform (Instagram, TikTok, LinkedIn, X, YouTube, etc.) • Lead ideation and creative direction for campaigns, launches, and brand moments, ensuring alignment with broader brand and marketing goals. • Own the social content calendar and collaborate with cross-functional teams to support business priorities. • Stay on top of cultural trends, memes, and platform updates to keep content fresh, relevant, and ahead of the curve. • Monitor content performance and use insights to optimize and iterate quickly. • Manage content production schedules, freelance creators, and vendors as needed. • Mentor and guide junior team members or creators.

• Produce a high volume of AI-generated short-form video, image, and audio content for distribution across social platforms (Instagram, TikTok, YouTube Shorts, X) • Build and maintain consistent visual identities across content series — keeping characters, settings, and aesthetics on-model across hundreds of generations • Own end-to-end production: ideation, prompting, generation, light editing, captioning, and publishing • Manage and grow social accounts as part of the role — including posting cadence, comment/DM engagement, and basic community management • Iterate quickly based on performance data — double down on what's working, kill what isn't • Track what's trending in AI-generated content broadly and bring formats and ideas to the team • Collaborate with our internal growth team on briefs, narrative angles, and distribution strategy

Role Description The Content Creator produces high-impact, performance-driven short-form video content designed to drive engagement and conversion within the professional services sector. This remote, part-time Mid-Level role focuses on high-volume output and data-informed iteration to maximize audience retention. Success is measured by your ability to capture attention instantly, maintain high watch times, and deliver concise, persuasive messaging consistently. What You'll Do - Script, film, and edit 4–6 high-retention short-form videos daily tailored for TikTok, Reels, and Shorts. - Engineer "scroll-stopping" hooks within the first 1–3 seconds to maximize initial view rates and minimize drop-off. - Apply rapid pacing and dynamic on-screen captions to maintain engagement and ensure accessibility. - Execute end-to-end production, including lighting, framing, and audio capture to ensure professional-grade output. - Analyze performance metrics such as retention and watch time to identify trends and modify future content. - Distill complex services into fast-paced, easily digestible video segments that deliver a clear message quickly. - Manage content versioning, iterating on high-performing hooks or CTAs to optimize for conversion. - Maintain ownership of the creative pipeline, ensuring all produced assets meet quality and performance benchmarks. Success Indicators - Retention Rate: Consistently achieve 55–70% audience retention across all video assets. - Engagement Depth: Maintain an Average Watch Time of 6–9 seconds. - Output Consistency: Reliable delivery of the daily 4–6 video quota without compromising clarity or messaging. - Conversion Optimization: Demonstrable improvement in conversion metrics through iterative "analyze and modify" cycles. Qualifications - On-Camera Presence: Exceptional comfort on camera with clear English fluency and professional articulation ARE A MUST. - Video Editing Mastery: Proficient in mobile-first editing tools (e.g., CapCut) with a focus on pacing, transitions, and text overlays. - Retention Expertise: Deep understanding of short-form video psychology, specifically regarding hooks, attention spans, and "the 6-second rule." - Performance Focus: Proven ability to create content that targets specific business outcomes (Conversion/ROI) rather than just aesthetic appeal. - Technical Self-Sufficiency: Ability to shoot high-quality footage independently using standard mobile or DSLR setups. - Analytical Mindset: Experience using platform analytics to diagnose why a video succeeded or failed. - Async Communication: Clear written communication skills for reporting and collaborating in a remote, distributed team. Nice to Have - Experience creating content specifically for Professional Services or B2B audiences. - Familiarity with A/B testing different video hooks or background audio. - Knowledge of current trending sounds and cultural nuances on TikTok/Reels. - Basic understanding of direct-response copywriting principles. About the Team/Environment We operate in a high-velocity, performance-first environment where data dictates our creative direction. Our process maturity is focused on rapid iteration and "learning by doing," valuing creators who can adapt their style based on real-time audience feedback. You will join a lean, agile team that prioritizes impact over ego and rewards high-throughput, high-quality execution.

Role Description - Talent Acquisition Leadership - Lead full-cycle recruitment delivery across high-volume hiring programs and corporate hiring needs. - Develop and execute strategic recruiting plans aligned with workforce forecasts, business priorities, and service level expectations. - Partner with Operations leaders and HR Business Partners to understand workforce demand, talent gaps, and hiring priorities. - Oversee recruiter performance, productivity, and funnel health to ensure hiring performance metrics are met. - Ensure consistent execution of recruiting processes, assessments, and compliance standards. - Support workforce ramp planning, surge hiring, and critical staffing initiatives. - Candidate Engagement & Experience - Design, implement, and manage candidate engagement strategies that improve application conversion, attendance, and offer acceptance rates. - Oversee multi-channel candidate communications including email, SMS, phone outreach, social engagement, and CRM workflows. - Lead virtual and onsite hiring events, open houses, and recruitment marketing initiatives. - Continuously evaluate and enhance the end-to-end candidate journey to reduce drop-off and improve satisfaction. - Monitor candidate satisfaction metrics and drive improvements based on insights and feedback. - Recruitment Marketing & Employer Branding - Partner with Marketing and HR teams to strengthen employer branding initiatives across digital and local markets. - Develop targeted recruitment campaigns leveraging job boards, social media, referral programs, and community partnerships. - Support local market engagement strategies to attract talent in competitive labor markets. - Enhance the company’s brand visibility through hiring events, strategic partnerships, and community outreach activities. - Operational Excellence & Analytics - Analyze recruiting funnel metrics, conversion ratios, and sourcing effectiveness to identify optimization opportunities. - Maintain reporting related to: - Time-to-fill - Interview show rates - Offer acceptance - Candidate pipeline health - Source effectiveness - Hiring event outcomes - Leverage ATS and CRM technologies to automate and optimize candidate engagement workflows. - Ensure all recruiting operations align with company policies, employment laws, and compliance requirements. - Leadership & Collaboration - Coach and develop recruiters and recruiting coordinators to elevate performance and candidate experience delivery. - Foster strong cross-functional partnerships with: - Operations - HR - Workforce Management - Learning & Development - Marketing - Serve as a strategic advisor on talent market trends and hiring challenges. Qualifications - Bachelor’s degree in Human Resources, Business, or related field; equivalent experience considered. Requirements - 6+ years of progressive experience in talent acquisition, talent engagement, or high-volume recruiting leadership. - Experience in BPO, contact center, retail, hospitality, or similarly fast-paced operational environments preferred. Skills - Proven ability to lead in a fast-paced, metrics-driven environment supporting high-volume hiring operations. - Strong communication, relationship-building, and stakeholder management skills. - Demonstrated ability to engage and influence candidates across multiple channels. - Excellent organizational and time-management capabilities. - Proficiency with ATS, CRM, and scheduling tools. - Ability to support both virtual and onsite recruiting events as needed. - Flexibility to adjust work schedule based on hiring demand. Company Description Established in 2000 as a joint venture with TTEC, Percepta has specialized in creating customer loyalty to its clients across the globe. Delivered in multiple channels, speaking multiple languages, we bring first-class service across each market we support. - Lead with humility – We listen first, lead with empathy, and stay grounded—so people and ideas have room to grow. - Service beyond self – We serve others—clients, customers, and teammates—with care and integrity in every interaction. - Leave it better – We take ownership and leave every process, person, and place better than we found it. - Win together – We succeed as one—celebrating, supporting, and showing up for each other. - Deliver remarkable – We go beyond expectations to create bold, meaningful moments that stand out.