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Wpromote logo
Wpromote

We Turn Challengers Into Champions

Director, B2B Media Strategy

DirectorDirectorOtherRemoteLeadTeam 201-500Since 2001H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

123 days ago

Salary

$134K - $155K / year

Seniority

Lead

Bachelor Degree6 yrs expEnglishApollo

Job Description

Director, B2B Media Strategy

Wpromote

• Shape the right channel mix, audience targeting, creative approach, and measurement framework using the latest B2B martech, adtech, and datatech tools. • Apply proven frameworks to design scalable, high-performing media and data systems. • Partner with sales and marketing to close the gap between awareness and revenue, speeding up pipeline growth. • Match the right message with the right audience to move accounts through the funnel efficiently.

Job Requirements

  • 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).
  • Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.
  • Practitioner-level working knowledge of:
  • Analytics tools: GA4, Adobe Analytics
  • Tagging & tracking: Google Tag Manager (GTM) or equivalent
  • Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms
  • SEO/content tools: SEMrush, Ahrefs, or equivalent
  • Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).
  • Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations.
  • Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting.
  • Experience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation.
  • Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!

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