Job Closed
This listing is no longer active.
Mission-critical software for the world's best veterinary hospitals.
Customer Marketing Manager
Location
United States
Posted
134 days ago
Salary
$90K - $115K / year
Seniority
Senior
Job Description
Customer Marketing Manager
Instinct Science
• Build and execute a customer lifecycle marketing strategy that improves retention, reduces churn, and drives expansion revenue. • Develop quarterly and annual customer marketing plans aligned to product roadmaps, renewal cycles, and GTM priorities. • Partner with Customer Success, Product, Product Marketing, Sales, and Campaign teams to map customer journeys and deliver adoption, renewal, and upsell programs. • Design and run onboarding, adoption, renewal, and at-risk customer campaigns using HubSpot (or equivalent), including automated journeys and targeted outreach. • Lead customer advocacy initiatives including case studies, testimonials, references, awards, and customer advisory programs. • Plan and execute customer events and webinars (virtual and in-person), including user groups and a future user conference. • Create customer-facing content such as playbooks, adoption guides, product tips, newsletters, and loyalty programs. • Track and report on key performance metrics (renewal rate, churn, NRR, expansion ARR, adoption, NPS/CSAT, engagement), using testing and segmentation to optimize performance. • Ensure customer communications align with brand voice, privacy/compliance standards, and documented lifecycle playbooks.
Job Requirements
- 3+ years of customer marketing, lifecycle marketing, or B2B marketing experience, preferably in a SaaS environment.
- Demonstrated track record of building and running lifecycle programs that move retention, adoption, and expansion metrics.
- Strong analytical skills and comfort with data — able to define success metrics, run cohort analyses, and report on program ROI.
- Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar), CRM systems, and analytics tools.
- Exceptional written and verbal communication skills; ability to synthesize customer insight into compelling programs and assets.
- Collaborative mindset with proven ability to work cross-functionally (Customer Success, Product, Sales).
- Project management skills and experience managing multiple concurrent programs and vendor relationships.
- Creative thinker who can combine strategy with an operational bias to deliver results.
- Preferred: Experience in the veterinary or healthcare technology sectors is a plus.
- Experience building customer advocacy and reference programs or running customer events/user conferences.
- Familiarity with renewal and expansion sales motions in mid-market and enterprise accounts.
Benefits
- medical, dental and vision benefits
- 401K with match
- owner-like flexibility over work and time-off
- generous stipend
- all-expense-paid time throughout the year together, including at our annual retreat
Related Guides
Related Categories
Related Job Pages
More Marketing Jobs
• Own execution for a portfolio of Supabase events across sponsored, hosted, and community programs • Help evaluate event opportunities and recommend where we should invest time and budget • Support sponsorship execution including securing packages, managing deliverables, and coordinating contract workflows • Manage event budgets, vendors, timelines, run-of-show docs, and onsite operations • Place vendor orders and coordinate production/logistics (booth assets, shipping, print, signage, swag, etc.) • Partner cross-functionally (Marketing, Sales, Partnerships, DevRel, Design, Ops, Finance, Legal) to align goals and deliver high-quality events • Coordinate event presence and attendee experience (booth, demos, staffing prep, brand details) • Support promotion and attendee communications (registration, reminders, internal readiness) • Ensure lead capture and post-event follow-up in partnership with Operations • Track event performance and contribute to reporting and program improvements • Help build repeatable playbooks, templates, and processes to scale the program
Customer Lifecycle Marketing Manager
CoderSoftware development on your infrastructure. Offload your team's development from local workstations to cloud servers.
• Partner closely with Customer Success, Sales, Marketing, Product Management, and the leadership team to align goals, share insights, and move quickly • Own the customer content calendar, help customers get more value from Coder’s products, and mine advocacy that turns satisfaction into growth • Ship a steady drumbeat of timely and evergreen enablement content that helps customers succeed and highlights under-adopted products and features • Source advocates, deliver case studies, reviews, references, speaker placements, and maintain a searchable social-proof library for go-to-market teams to use • Plan and facilitate virtual and in-person Technical Advisory Council and Customer Advisory Board events to inform Coder’s product roadmap and deepen engagement with strategic customers • Stand up new workflows, systems, and playbooks; partner with Customer Success and Sales on expansion motions, and arm them with content and programs that drive growth • Use customer signals and program performance to identify opportunities and turn them into programs that drive adoption, retention, and growth
Founding Marketer
Wing AssistantWe're the World's Best Assistant. Hit "Learn More" to speak to an expert about transforming your business! 🚀
• Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms • Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization • Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement • Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers • Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention • Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility • Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates • Analyze behavioral data (via GA4, PostHog) to identify friction points, and boost conversion • Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency • Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides) • Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach • Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut • Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals • Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value • Design personalized drip campaigns based on behavior, usage, and funnel stage • Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns • Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works • Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts • Support hiring, documentation, and team processes as we grow
Founding Marketer
Wing AssistantWe're the World's Best Assistant. Hit "Learn More" to speak to an expert about transforming your business! 🚀
• Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms • Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization • Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement • Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers • Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention • Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility • Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates • Analyze behavioral data (via GA4, PostHog) to identify friction points, and boost conversion • Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency • Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides) • Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach • Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut • Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals • Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value • Design personalized drip campaigns based on behavior, usage, and funnel stage • Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns • Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works • Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts • Support hiring, documentation, and team processes as we grow



