• Execute and Evolve the media planning process from end to end • Lead client-facing strategy efforts across key accounts: Define standardized processes, tools, and templates for strategy deliverables (QBRs, media plans, lift analysis) • Escalation point for complex strategic questions • Lead strategy & planning for key accounts: media planning, learning plans, lift analysis • Manage & update Media Planning Engine, an automated media mix modeling and optimization tool • Deep understanding and demonstrated proficiency in the following areas: Marketing strategy and execution across all channels, especially digital media Marketing technology and advertising technology, different components and how they fit together Predictive analytics as applied to marketing decision problems Leading client discussions, especially on complex or contentious topics Ability to communicate credibly and effectively with external / industry audiences via speaking or writing Building and managing high performing marketing programs in a variety of client/industry settings Define and execute strategic client programs that result in minimizing attrition Define standardized strategy deliverables across clients Implement and maintain test and learning plans for all clients Provide strategy and planning support by brand across retention and acquisition efforts Understand market opportunities and customer needs

• Own Station A’s marketing strategy end-to-end, aligned tightly with revenue goals • Translate company priorities into focused campaigns and initiatives • Partner closely with sales, product, and leadership to stay grounded in reality • Own HubSpot for marketing: setup, hygiene, segmentation, workflows, and reporting • Define and manage MQL logic, lead scoring, lifecycle stages, and suppression rules • Build and maintain nurture campaigns tied to real buyer intent • Ensure clean handoffs between marketing and sales • Use data to continuously improve conversion at each stage of the funnel • Own the editorial calendar across industry thought leadership, product and solution marketing, data-driven storytelling and insights • Write and/or edit core content assets, including blog posts and long-form articles, case studies and customer stories, website and landing page copy, gated content (guides, reports, briefs) • Turn Station A’s platform, bid, and project data into compelling narratives • Develop insight-led content (e.g. “What 100 RFPs tell us about onsite solar pricing”) • Plan and execute integrated campaigns across owned, earned, and paid channels • Support events, conferences, partnerships, and webinars with strong messaging • Collaborate with demand gen partners where relevant, without losing strategic control • Ensure distribution is intentional and audience-specific

• Recruit new MSP partners • Onboard and enable partners quickly • Create simple, repeatable programs that help partners sell more effectively to MSPs and end customers • Plan and execute marketing programs to attract and recruit new MSP partners • Support partner recruitment through industry events and conferences, webinars, roadshows, and virtual events • Customize messaging and campaigns for MSP audiences and verticals • Partner closely with sales to support partner pipeline growth • Develop and maintain partner-ready assets, including messaging and positioning guides, pitch decks and one-pagers, email and campaign templates • Ensure partners understand who to sell to, how to sell, and why they win • Build and manage co-marketing programs that help partners sell more • Drive partner engagement and activation post-onboarding • Work with partners to launch campaigns and track adoption • Identify top-performing partners and help scale what’s working • Collaborate with sales on partner recruitment and deal support • Collaborate with product and marketing on messaging and launches • Serve as the voice of the partner in marketing decisions • Track and report on partner marketing performance: partner recruitment pipeline, active vs. inactive partners, partner-sourced or partner-influenced revenue • Use insights to improve enablement and campaigns over time

• Assist Field Marketing Managers in promoting and generating demand for events. • Reach out to, engage, and nurture prospects for current and future events. • Aid in building target lists and reviewing leads and accounts.