ROR

• Define and evolve the visual identity, tone, and creative direction of the brand across all channels. • Translate business objectives and abstract concepts into clear, inspiring creative strategies and campaigns. • Ensure consistency and excellence in creative output across print, digital, video, social media, and other emerging platforms. • Partner with Client Success, Media, Product, and Leadership teams to align creative direction with brand and business goals. • Provide clear, constructive feedback that elevates the quality of work while supporting team growth. • Foster a collaborative, innovative environment that encourages bold ideas and creative experimentation. • Manage creative workflows, ensuring projects are delivered on time, on brand, and on budget. • Oversee concept development from initial idea through final production, ensuring the original vision is carried through. • Review and approve creative assets, maintaining high standards for design, storytelling, and brand alignment. • Stay current on design trends, cultural moments, and emerging technologies to keep the brand fresh and relevant.

• Execute and Evolve the media planning process from end to end • Lead client-facing strategy efforts across key accounts: Define standardized processes, tools, and templates for strategy deliverables (QBRs, media plans, lift analysis) • Escalation point for complex strategic questions • Lead strategy & planning for key accounts: media planning, learning plans, lift analysis • Manage & update Media Planning Engine, an automated media mix modeling and optimization tool • Deep understanding and demonstrated proficiency in the following areas: Marketing strategy and execution across all channels, especially digital media Marketing technology and advertising technology, different components and how they fit together Predictive analytics as applied to marketing decision problems Leading client discussions, especially on complex or contentious topics Ability to communicate credibly and effectively with external / industry audiences via speaking or writing Building and managing high performing marketing programs in a variety of client/industry settings Define and execute strategic client programs that result in minimizing attrition Define standardized strategy deliverables across clients Implement and maintain test and learning plans for all clients Provide strategy and planning support by brand across retention and acquisition efforts Understand market opportunities and customer needs