• Assist Field Marketing Managers in promoting and generating demand for events. • Reach out to, engage, and nurture prospects for current and future events. • Aid in building target lists and reviewing leads and accounts.

• Serve as the primary Brand Champion ensuring strategy development and tactical execution across all internal stakeholders • Oversee the development and execution of the brand vision, positioning, strategy and messaging to address market landscape dynamics across indications • Core member of the Global Brand Team (GBT) to ensure line of sight and US commercial POV representation • Partner cross-functionally with Sales, Medical Affairs, Market Access, HEOR, Finance, Corporate Affairs and Advocacy, Government Affairs, and other functions as needed to align strategy, messaging, data generation and publication priorities, and tactical planning and execution that will maximize brand value • Lead the development of the patient strategy and tactical plan in alignment with the overall brand strategy across channels (web, video/TV, and social media) that will enhance brand performance • Collaborate with Global Insights & Analytics to initiate and analyze market data and primary research and leverage regional marketing team KOL insights to assess customer needs and the competitive landscape to inform strategic decisions for the brand • Anticipate and establish scenario plans for different outcomes and changes in the competitive landscape, unmet need, access scenarios, strategic implications and action plans, including development and ongoing optimization of forward looking brand messaging based on publication and strategic planning • Lead annual strategic planning processes for the brand (Brand Plan, LRP, AOP), including net revenue forecast development with the support of Global Insights & Analytics, OPEX investment planning, and P&L planning • Ensure net revenue forecast attainment, OPEX management, investment trade-off analysis, and P&L attainment quarterly and annually consistent with Brand Plan, LRP, and AOP • Lead quarterly business reviews in coordination with the Insights & Analytics and Finance teams • Develop measurement plans to assess effectiveness of initiatives using advanced analytics in collaboration with the Insights & Analytics and Omnichannel teams • Collaborate with Sales Leadership, Commercial Learning and Development, and Market Access on field execution of marketing strategy and messaging using PRC-approved materials (marketing materials, reprints, FAQs, FDMs, etc.) • Ensure compliance with all Legal, Regulatory, Privacy, and Pharmacovigilance requirements • Establish clear goals and align team efforts with business objectives and priorities • Foster collaboration, accountability, and professional development within the team.

• Unify & Analyze Data Across Brands: Integrate and interpret complex data sources from NFHS Network, MaxPreps, and GoFan to build a holistic view of our marketing performance. • User-Level Analysis for Growth: Conduct deep, user-level analysis to identify behavioral trends, uncover retention and engagement drivers, and inform strategies that increase ARPU. • Executive-Level Data Visualization & BI Adoption: Leverage the company’s new business intelligence tools to create clear, actionable dashboards and guide the Marketing team’s transition away from manual reporting. • Incrementality & Channel Effectiveness: Design and execute controlled experiments, analyze lift, and measure the incremental impact of marketing channels and campaigns to identify optimization opportunities. • Marketing Analytics Roadmap & Strategy: Own and maintain the Marketing Analytics roadmap, defining the long-term vision, priorities, and sequencing of analytics capabilities to support business goals, scale measurement maturity, and maximize impact across the organization. • Attribution & Media Investment: Refine attribution models to assess cross-channel contribution, understand the customer journey, and inform high-ROI media allocation decisions. • Opportunity Identification: Surface marketing opportunities across our brand portfolio through proactive analysis and insights. • Data Evangelism: Champion the use of data across the Marketing team, embedding measurement and insight into strategic planning, creative development, and program-level decision-making.

• Translate and review content from English into Chinese (Simplified) with original meaning conveyed in a manner that is readable and understandable to target audience. • Content types: Marketing/Social media • CAT Tool: working with Smartling • Expected capacity per week: 2,000 to 5,000 words