We are a global education technology company equipping learners with the skills and competencies needed to be job ready.
Growth Marketing Director
Location
Texas
Posted
11 days ago
Salary
$138.2K - $179.7K / year
Seniority
Lead
Job Description
Growth Marketing Director
Cengage Group
• Develop and implement a comprehensive growth marketing strategy aligned to business goals • Identify and prioritize high‑impact growth opportunities across the customer lifecycle • Own growth objectives and key results, forecasting, and performance reporting • Collaborate cross‑functionally with internal partners within Marketing, Portfolio, Product, Sales, etc. • Lead agencies and external partners as needed • Lead multi‑channel acquisition strategies (paid media, SEO, content, partnerships, referrals, ABM, etc.) • Optimize CAC, LTV, and conversion rates through experimentation and testing • Oversee campaign planning, execution, and optimization • Build and scale lifecycle marketing programs (onboarding, engagement, upsell, retention) • Partner with Product and Customer teams to improve activation and reduce churn • Use data and insights to inform decisions and continuously improve performance • Establish a strong experimentation culture (A/B testing, cohort analysis, funnel optimization)
Job Requirements
- Minimum of 8 years of experience in growth, performance, or digital marketing
- Proven track record of driving measurable growth in revenue, users, or pipeline
- Deep expertise in paid acquisition channels (Google, Meta, etc.)
- Strong analytical mindset with hands‑on experience using data to inform decisions
- Experience with experimentation frameworks and marketing technology stacks
- Familiarity with CRM, marketing automation, and analytics tools
- Experience scaling growth in a fast‑paced or high‑growth environment
Benefits
- Comprehensive and rewarding Total Rewards package
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