Role Description We're hiring a part-time contractor to run Bluesky's brand presence across four platforms: Bluesky, X, Threads, and LinkedIn. You'll be the person carrying our voice on social day to day — surfacing trends, intercepting cultural moments, and building a posting practice that reflects how we actually think and talk. This is a 10 - 15 hour per week engagement, reporting to the Head of Communications. We're looking for a true poster—someone who already lives on the social web and understands its rhythms. What You'll Do - Own the day-to-day posting cadence across Bluesky, X, Threads, and LinkedIn - Develop content and maintain the content calendar - Post directly to brand accounts within established voice and brand guardrails - Surface trends, conversations, and cultural moments worth weighing in on, and act on them quickly when timing matters - Engage with the community where appropriate - Partner with Communications and App team on launches, campaigns, and embargoed announcements - Track what's working and report back Qualifications - Deep experience managing social for a major brand or comparable accounts (agency, in-house, or independent) - Native fluency on Bluesky, X, Threads, LinkedIn and a real point of view on how each platform actually works - A poster's instincts: quick wit, sharp timing, comfort writing in a brand voice without making it sound like one - Ability to spot a trend early and decide whether it's worth engaging with — or worth letting pass - Strong judgment under time pressure: knows what to post, what to flag, and what to skip - Comfortable working with minimal oversight - Awareness of the news cycle and consciousness of timing around posting (e.g., we don't want something too flippant after a serious event) - Genuine curiosity about Bluesky and the open social web — this isn't the right role for someone who treats it as just another platform - A keen eye for determining when a post could be a story and the ability to amplify it in the right way for the right audience - A background in communications, marketing or community management is a plus Requirements - Hourly Rate: $100.00 - Location: Bluesky is a fully remote company. Overlap with Pacific Standard Time (PST) working hours is required. - Proximity to Seattle, WA and willingness to travel there regularly is a plus. Benefits - Bluesky is an equal opportunity employer. - We are building a team as diverse as the communities we serve.

• Set up and manage paid ad campaigns across Facebook/Meta and Instagram using Meta Business Suite. • Configure targeting, audiences, budgets, and scheduling based on briefs provided by the team. • Manage LinkedIn content publishing and organic engagement. • Ensure campaigns go live on time and run as planned from start to finish. • Receive content assets (images, videos, copy) from the team and assemble them into a content calendar. • Schedule posts across platforms in line with campaign timelines (week 1, week 3, week 5 messaging cadence, etc.). • Create simple graphic tiles in Canva where needed, using provided brand images and guidelines. • Monitor campaign performance including reach, engagement, cost-per-result, and ROI metrics. • Provide regular performance summaries and flag underperforming content for review. • Make data-informed optimisations to improve results within approved budget parameters. • Manage access and administration of social accounts (currently operated out of Cambodia; coordination required). • Keep platforms organised, up to date, and compliant with Meta and LinkedIn policies.

• Lead social media planning and execution, ensuring alignment with overall brand voice, strategy, and business objectives • Partner with cross-functional stakeholders (marketing, product, creative) to translate priorities into effective social campaigns • Act as a bridge between business goals and creative execution by shaping briefs and guiding content development • Manage day-to-day social operations including: • Content calendar planning • Copywriting and publishing • Community engagement and light moderation • Identify and leverage cultural trends, platform updates, and creator ecosystems to enhance engagement • Create and curate content at scale, including user-generated content (UGC), creator features, and community highlights • Monitor and analyze performance metrics, contributing to reporting and optimizing campaigns based on insights • Support campaign planning tied to major initiatives (e.g., education-focused marketing efforts, industry events) • Maintain consistent, high-quality presence across social platforms

• Own Flosum's social media strategy end-to-end across LinkedIn, X, YouTube, and emerging platforms. • Drive brand awareness by crafting compelling narratives that position Flosum as a category leader. • Engage at least 500 net-new people into the Flosum ecosystem each month through creative, authentic outreach and content. • Build and execute targeted engagement plans for our top 10,000 priority accounts, ensuring meaningful touchpoints with both practitioners and executives. • Lead thought leadership programs in partnership with our executives, ghostwriting and amplifying high-impact content that resonates with the Salesforce DevOps community. • Design and launch creative contests, campaigns, and community activations that spark conversation and grow our audience. • Generate significant qualified pipeline from social channels, partnering closely with sales and demand gen to convert engagement into opportunities. • Engage daily with users, customers, partners, and executives — making Flosum's social presence feel human, responsive, and indispensable. • Measure, report, and optimize against KPIs including reach, engagement, follower growth, account penetration, and sourced/influenced pipeline.