• Responsible for sales in DACH region, managing own quota within the assigned geography • Work with Sales Leadership to build and execute territory sales strategy including hunting direct business • Work with best tools in the market to increase market penetration in Central Europe • Leverage prospecting tools to create direct demand for the Cynet solution • Leverage the channel to grow and expand opportunities within the region • Manage initial calls to stimulate interest and create a pipeline • Sell to IT and security leaders along with MD’s, CEOs and owners of MSP's, MSSP's & VAR Partners • Represent Cynet in events or business meetings throughout the region • Forecast weekly and accurately for the business to monitor and support territory goals for the quarter and FY

• The Account Executive will be responsible for sales in DACH region, managing their own quota within the assigned geography. • Work with Sales Leadership to build and execute your territory sales strategy that includes hunting direct business and supporting our Strategic AE in region • Work with the best tools in the market to increase Cynet market penetration in Central Europe and or other assigned territories • Leverage prospecting tools to create direct demand for the Cynet solution • Leverage the channel to grow and expand opportunities within the region • Manage initial calls to stimulate interest and create a pipeline • Sell to IT and security leaders along with MD’s, CEOs and owners of MSP's, MSSP's & VAR Partners • Represent Cynet in events or business meetings throughout the region • Forecast weekly and accurately for the business to monitor and support the territory goals for the quarter and FY

• Drive new business acquisition, meeting or exceeding an annual revenue target of £1.5M+ in new sales, through structuring and negotiating multi-year, multi-trial contracts, ensuring long-term partnerships • Own the full sales cycle, from prospecting (with support from marketing) to contract negotiation and closure, ensuring seamless handoff to our delivery team for implementation. • Engage senior decision-makers in pharmaceutical and biotech companies through a thought-leadership approach, positioning our platform as a key solution for clinical trial engagement and patient retention. • Navigate complex, multi-stakeholder deals with R&D, clinical operations, and procurement teams in pharma and biotech. • Manage your pipeline within HubSpot, ensuring accuracy in forecasting and deal tracking. • Work closely with Product, Science, and Tech teams, ensuring client insights shape our product roadmap and evidence strategy. • Stay informed on industry trends, regulations, and competitor positioning, adapting sales strategies accordingly.

• Prospect, sequence, and qualify 12+ new dispensary accounts each week through targeted outbound, regional events, and partner referrals. • Build and maintain ≥ 4× quota pipeline coverage in HubSpot, ensuring every prospect has a documented next step. • Lead discovery, ROI-focused demos, and multi-threaded negotiations for SMB opportunities, tailoring value props to each stakeholder. • Structure and close bundled contracts (POS, payments, text-messaging) in PandaDoc, maximizing ACV while protecting margin and compliance. • Keep deal stages, close dates, and action plans current in HubSpot; submit a weekly commit forecast with clear upside, best-case, and commit numbers. • Achieve ≥ 95 % CRM hygiene and deliver consistent 30-60-90-day forecast accuracy for executive reporting. • Partner with Marketing, Product, and Customer Success on regional campaigns, pilots, and upsell plays, sharing competitive intel and win-loss insights. • Co-develop account strategies that lift cross-sell rates and expansion ARR, hitting joint KPIs for adoption and retention. • Capture product feedback, compliance hurdles, and market trends in a structured VOC log; present findings in quarterly reviews to influence roadmap. • Contribute to iterative refinement of sales playbooks, demo scripts, and onboarding materials, ensuring best practices scale with team growth.