Senior Growth Marketing Manager

Growth MarketingGrowth MarketingFull TimeRemoteSeniorTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

Utah

Posted

6 days ago

Salary

0

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Senior Growth Marketing Manager

Vasion

• Own end-to-end execution of multi-touch ABM campaigns (1:1, 1:few, 1:many) across priority verticals: hands-on building, launching, and optimizing from targeting through pipeline contribution • Build and run vertical-specific campaigns with a deep understanding of segment personas, pain points, and competitive landscape • Partner with Content, Web, Design, and MOps to develop assets, landing pages, nurture programs, and audience segments; translate plans into clear briefs and keep execution on track • Serve as the marketing counterpart to Sales vertical PODs, aligning on account prioritization, campaign plays, and pipeline coverage • Maintain and refine target account lists with Sales PODs and RevOps using intent data and firmographic signals • Own campaign calendar management for assigned verticals — planning, sequencing, and flagging conflicts with other programs • Develop and maintain campaign briefs, including audience, messaging, channel mix, and success criteria before every launch • Build and maintain campaign dashboards to give Sales and leadership visibility into account engagement and pipeline influence • Track ABM performance metrics and surface insights and recommendations to the Director of Growth Marketing regularly • Contribute to quarterly business reviews with pipeline attribution data tied to ABM activity

Job Requirements

  • 6–8 years in B2B demand generation or growth marketing, with at least 2–3 years of hands-on ABM campaign experience
  • Experience executing ABM campaigns – comfortable with targeting, audience segmentation, asset coordination, and performance reporting
  • Vertical marketing experience in one or more of the following: Healthcare, Government, Financial Services, or Manufacturing (with the ability to tailor messaging and campaigns by segment)
  • Proven ability to work closely with Sales teams ( ideally in a POD or aligned model) with strong instincts for translating Sales priorities into marketing action
  • Hands-on experience with Influ2 or a similar person-based advertising platform; familiarity with how to integrate it into a broader ABM motion
  • Familiarity with a marketing automation tool (Marketo preferred)
  • Strong cross-functional instincts – you work well with Product Marketing, MOps, Design, Content, and Sales and know how to move projects forward through collaboration
  • Organized and detail-oriented; can manage multiple campaigns simultaneously without dropping handoffs
  • Clear communicator – comfortable writing briefs, presenting campaign plans, and coordinating across teams

Benefits

  • Flexible work environment
  • Discretionary vacation bonus
  • Flexible paid time off
  • Paid parental leave
  • Competitive pay
  • A full suite of traditional benefits
  • Training/Advancement opportunities
  • 401k with company-match
  • Mental health wellness support
  • Financial wellness education
  • Company-contributed HSA
  • Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc.
  • Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch

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