• Develop a strategic vision to maximize performance marketing efforts through leveraging data analytics and insights to deliver measurable results. • Utilize vision to drive strategy mix and investment levels across DTC and B2B sales channels, balancing effectiveness with efficiency, profitability, and user journeys across touchpoints. • Manage a small internal team of performance marketers and agency partners. • Evaluate the effectiveness of all digital demand generation channels and implement a measurement framework that supports both operational and longer-term decisions. • Lead performance marketing planning and execution across the medical channel sales organization. • Ideate with the functions across marketing, ecommerce, customer care, and business operations to understand results and sharpen activities. • Evaluate and test new marketing strategies and channels based on industry best practices, identifying and prioritizing improvement opportunities. • Own affiliate marketing strategy; Deliver results through affiliate channel by balancing growth with ROI while driving rapid experimentation and learning. • Collaborate on annual budget planning efforts that build from company growth strategy, marketing/retention KPIs, and brand metrics. • Supports diverse hiring and related initiatives to meet company goals.

• Generate new business opportunities by prospecting and qualifying leads through various channels (cold calling, email, social media, etc.). • Target and build relationships with prospective partners and resellers for Sinch MessageMedia and Sinch Engage. • Clearly and concisely articulate the value proposition of Sinch's products and services. • Book qualified meetings and appointments for the senior sales team. • Maintain accurate and up-to-date records of all sales activities in our CRM system. • Collaborate with the sales and marketing teams to develop and execute effective lead generation strategies. • Meet and exceed monthly and quarterly targets for qualified leads and meetings booked.

• Analyse markets, competitors, and traffic sources to identify opportunities for new funnels, creatives, and growth experiments (funnel before user registration). • Translate insights into actionable hypotheses and prioritise tests with clear success metrics. • Collaborate with brand, performance, and product teams to ensure marketing initiatives align with business goals. • Leverage AI tools and automation to accelerate research, reporting, and creative production. • Prepare regular reports and growth playbooks summarising market findings, test learnings, and next steps.

• Work directly with cofounders, ensuring alignment with Spire’s broader strategy and goals. • Build and nurture a developer community that uses Spire’s technology, particularly for the Based Appchain Platform. • Plan and execute marketing campaigns for our first party appchain. • Develop and execute content strategies, fostering engagement with developers and technical communities. • Drive partnerships with app developers, protocols, and projects to grow Spire’s users and expand Pylon and DA Builder adoption. • Represent Spire Labs at industry events, both virtual and in-person, to build the brand and communicate our vision.