• Analyse markets, competitors, and traffic sources to identify opportunities for new funnels, creatives, and growth experiments (funnel before user registration). • Translate insights into actionable hypotheses and prioritise tests with clear success metrics. • Collaborate with brand, performance, and product teams to ensure marketing initiatives align with business goals. • Leverage AI tools and automation to accelerate research, reporting, and creative production. • Prepare regular reports and growth playbooks summarising market findings, test learnings, and next steps.

• Work directly with cofounders, ensuring alignment with Spire’s broader strategy and goals. • Build and nurture a developer community that uses Spire’s technology, particularly for the Based Appchain Platform. • Plan and execute marketing campaigns for our first party appchain. • Develop and execute content strategies, fostering engagement with developers and technical communities. • Drive partnerships with app developers, protocols, and projects to grow Spire’s users and expand Pylon and DA Builder adoption. • Represent Spire Labs at industry events, both virtual and in-person, to build the brand and communicate our vision.

• Own the end-to-end growth strategy: acquisition → store conversion → in-game behavior → retention → monetization • Build short-, mid-, and long-term growth plans based on product goals and data • Define success metrics and benchmarks for each step of the player journey • Identify bottlenecks in the funnel and create actionable plans to improve them. • Take ownership of App Store & Google Play presence (icons, screenshots, videos, descriptions) • Plan and execute A/B tests for store assets based on clear hypotheses • Analyze store performance (CR, drop-offs, audience segmentation) and iterate continuously • Align store messaging and visuals with target audience (especially female-focused strategy). • Own UA strategy across all major platforms (Meta, TikTok, Google, AppLovin, etc.). • Plan testing and scaling frameworks, not just operate campaigns • Define budgets, experiment priorities, and scaling logic • Ensure UA efforts are aligned with product goals, not isolated ROAS optimization. • Analyze in-game data (retention, engagement, monetization, feature usage) • Connect campaign performance with in-game behavior to understand quality, not just volume • Identify how marketing creatives and messaging impact player actions inside the game • Use insights to influence both marketing and product decisions. • Define clear creative needs and priorities for Marketing Creative and Art teams • Collaborate with Creative Strategists to shape concepts, hooks, and testing plans • Ensure creatives are designed for specific platforms, audiences, and funnel stages • Lead structured creative testing and iteration cycles. • Identify and plan organic growth opportunities (social media, community, content, ASO) • Work with content and social teams to plan campaigns aligned with product updates and events • Track performance of organic initiatives and iterate based on results • Explore scalable low-cost growth opportunities beyond paid UA. • Build clear reporting frameworks combining UA, store, and in-game data • Turn data into insights, and insights into concrete action plans • Document learnings and ensure they are applied consistently across teams • Actively follow up on execution and raise red flags when results diverge from expectations.

• Works alongside the Growth Marketing team to hit marketing KPIs around MQLs, SQLs, pipeline generation and closed-won revenue. • Drives new marketing and sales qualified leads through website CTAs, landing pages, and lead generation campaigns. • Builds and optimizes lead nurturing processes utilizing email, webinars, content, paid media, social and other forms of engagement. • Drives the creation and execution of ABM initiatives targeting high-value prospects and existing customers for a ‘land an expand’ approach to revenue acquisition • Partners with outside agencies/ contractors to support growth marketing efforts • Own and optimizes the marketing/sales technology stack to support automation and attribution reporting. • Manages and maintains customer and prospect database hygiene, segmentation, and lead scoring models. • Leads research, strategy and execution of AEO/SEO initiatives • Supports the sales team members through the development and management of sales enablement assets / collateral • Passionate about leveraging AI technology and automation to create scale and efficiency across initiatives and processes