Sinch

• The Implementation Analyst is responsible for end-to-end onboarding, compliance vetting, and activation of SMS messaging services for customers across Sinch brands • Validate submitted business information, use cases, campaign details, and supporting documentation • Ensure all customer applications for 10DLC and Toll-Free messaging meet carrier, regulatory, and internal compliance requirements prior to activation • Conduct enhanced vetting requests when additional validation is required • Open and manage technical support tickets for provisioning, number activation, import issues, and messaging failures • Monitor and enforce adherence to SMS messaging policies and carrier regulations • Respond to internal and external requests via designated operational Slack channel

• The Support Engineer will be part of the Sinch Support team, which is a worldwide leader in delivery of Messaging solutions. • This role reports to Manager Support Americas&Europe at Sinch. • The workplace will be in Colombia working remotely but it might need to travel occasionally depending on needs.

• Design and implement scalable and reliable data pipelines across multiple platforms. • Lead data integration efforts across Sinch products worldwide. • Develop and maintain high‑quality ETL/ELT processes and modern data architectures. • Optimize data workflows, databases, and pipelines for performance and scalability. • Identify strategic opportunities to evolve products, architecture, and business processes through data. • Act as a technical reference, guiding team members through code reviews and project leadership. • Collaborate with data scientists, analysts, and product teams to understand requirements and deliver effective solutions.

• Conduct high-volume outbound outreach via phone, email, and social channels (e.g., LinkedIn) to engage prospective SMB clients. • Effectively qualify inbound marketing leads and outbound prospects to understand their business challenges and communication needs. • Articulate the value of Sinch’s messaging, voice, and email solutions to key decision-makers. Conduct professional product demonstrations to showcase our capabilities. • Manage and maintain an active pipeline of opportunities within the CRM (e.g., Salesforce), ensuring all data and sales activities are logged accurately and promptly. • Guide qualified SMB prospects through the sales cycle to successful closure, meeting or exceeding monthly and quarterly sales targets. • Work closely with the broader sales, marketing, and customer success teams to optimize the customer journey and ensure seamless onboarding.

• Portfolio Ownership: Own, manage, and expand key channel partner relationships with direct revenue accountability. • Joint Business Planning: Drive joint business planning, quarterly reviews, and execution of go-to-market strategies with partners. • Pipeline & Co-Selling: Lead co-selling initiatives in collaboration with direct sales teams, ensuring strong pipeline creation and revenue attainment for enterprise communication solutions. • Channel Enablement: Collaborate with Marketing and Partner Enablement to design and execute scalable channel programs, technical training, and campaigns. • Performance Analytics: Analyze partner performance metrics, pipeline, and revenue contribution to identify areas of growth and improvement. • Strategic Feedback: Provide partner insights to influence sales strategy, product roadmap, and channel program design. • Compliance & Governance: Ensure partner compliance with program requirements, brand standards, and sales processes. • Industry Representation: Represent the company at channel partner events, conferences, and industry forums to strengthen relationships and expand market presence. • Partner Advocacy: Serve as an internal advocate for channel partners, ensuring they receive the resources and support needed to be successful.

• Translate the overall product strategy and roadmap into a clear value proposition, articulating the unique benefits and advantages of Sinch's solutions by both product area and customer segment. • Work closely with product management to align marketing strategies with the evolving product landscape, ensuring a cohesive narrative that resonates with target audiences. • Lead the global revenue enablement strategy, ensuring all customer-facing teams are equipped with the messaging, content, tools, and training needed to accelerate revenue growth. • Design and implement comprehensive onboarding and continuous learning programs tailored to different GTM roles and market segments. • Partner cross-functionally with sales leadership and operations to define metrics for enablement success, tracking improvements in sales velocity, win rates, time-to-productivity, and overall GTM effectiveness. • Drive the development and communication of compelling, customer-centric positioning and messaging strategies tailored to the unique needs of our diverse routes to market. • Collaborate closely with technical teams to translate complex product features into clear, customer-centric benefits for each segment. • Lead the development and execution of comprehensive go-to-market plans, ensuring consistency across communication channels. • Collaborate with cross-functional teams to create and implement marketing campaigns that resonate with target audiences across various touchpoints and segments. • Embrace an AI-first mindset to figure out how to scale our product marketing efforts more effectively. • Conduct market research to identify industry trends, customer needs, and competitive landscapes across all CPaaS segments. • Regularly analyze key performance indicators to measure the effectiveness of marketing campaigns and adjust strategies accordingly. • Work closely with product management, sales, and other cross-functional teams to ensure alignment between product development, marketing strategies, and revenue goals. • Interact with industry analysts from organizations such as Gartner, IDC, Forrester, and others, ensuring Sinch is positively positioned within industry reports and evaluations. • Represent Sinch at leading industry events, conferences, and tradeshows showcasing our products and thought leadership.

• Lead the design, implementation, and continuous improvement of compensation programs, including base salary, incentive plans and bonuses. • Partner with HR leadership and business stakeholders to align compensation programs with organizational goals. • Conduct advanced market pricing, benchmarking, and competitive analysis using survey data and internal insights. • Maintain and enhance job architecture, leveling frameworks, and salary structures. • Perform complex analyses such as pay equity, internal parity, and cost modeling to support decision-making. • Develop dashboards, reports, training and presentations to communicate compensation insights to leadership. • Support annual compensation cycles (merit and bonus planning). • Ensure compliance with all applicable compensation regulations and support audits, reporting, and policy documentation. • Serve as a trusted advisor to HRBPs and business leaders, providing guidance on offers, promotions, and complex compensation scenarios.

• Drive UI/UX Refinements: Take the lead on making UI/UX improvements to our existing SimpleTexting flows, collaborating closely with Product Managers and Engineers to deliver incremental enhancements. • Design for Self-Serve Funnels: Design simple and effective UI and user flows for our new self-serve discounts feature, ensuring clear eligibility and application processes. • Own the end-to-end journey design for self-serve cancellations, balancing business needs with a positive, customer-centric experience. • Lead Discovery and Research: Conduct light user research and testing to inform the UX for new upsell opportunities, such as user seats and add-ons. You will design modular and scalable patterns that can be extended over time. • Collaborate Cross-Functionally: Work as a key partner with Product, Engineering, Support, Sales, and Marketing teams, translating ideas from wireframes through to final delivery. • Own the Design Process: Embed yourself in the team's rituals, taking a proactive approach to design rather than waiting for ad-hoc requests.

• Own the growth, adoption, and usage of Sinch’s services within NA as part of your focus vertical. • Shape our go-to-market strategy and positioning for our critical solution areas and communicate this in an actionable way to our global Sales & Account Management organizations. • Develop and maintain segmentation of our customer portfolio and identify opportunities to expand into new verticals, markets, products, and/or countries. You will provide clear prioritization to ensure we focus on what has the biggest impact. • Partner with Product and Engineering to build out product-specific and vertical-specific value propositions and identify Sinch’s competitive differentiation in key areas. • Set a vision on how we train and scale our commercial teams within your focus area. • Collect feedback on existing products and solutions from our global customer base (and our Sales/Account Management teams) and align with our Product teams on how to best prioritize the development of new solutions. • Ensure our regional commercial teams have access to the relevant commercial resources to be successful. • Represent Sinch externally as a thought leader in your field in various forums, such as customer engagements and industry events. • This is an IC role

• Own outbound prospecting across assigned accounts using a multi-channel approach (email, phone, LinkedIn) • Research and engage target accounts within defined ICPs and buying groups • Qualify prospects against agreed criteria and create sales-accepted opportunities • Partner 1:1 with named Account Executives on account-based outbound strategies • Ensure high-quality handoff of opportunities, including context, discovery notes, and validation • Maintain accurate activity, account, and opportunity data in CRM • Continuously iterate messaging based on AE feedback, win/loss insights, and market signals • What this role is NOT • A call-center, telesales, or high-volume dialling role • A closing or full-cycle sales position • An outsourced, freelance, or agency appointment-setting role