• Plan, launch, and optimize paid media campaigns across Meta, Google, YouTube, and emerging channels focused on profitable scale • Manage daily pacing, budget allocation, CAC targets, MER health, and KPI reporting • Develop and execute structured testing roadmaps across audiences, bidding strategies, creative, landing pages, and funnels • Partner closely with Creative to brief high-performing concepts, provide iterative performance feedback, and guide content direction with data-backed insights • Monitor platform trends, identify new growth opportunities, and proactively address performance fluctuations • Analyze campaign performance and attribution data to identify opportunities for optimization and scale • Maintain reporting dashboards, campaign documentation, and weekly performance summaries for leadership

• Define and own Sophos’s ABX operating model across Mid‑Market and Enterprise. • Lead target account selection and tiering in partnership with Sales, Sales Ops, and RevOps. • Orchestrate complex buying groups by mapping stakeholders, identifying coverage gaps, and activating plays. • Drive AI‑first personalization at scale, including AI‑generated content variants. • Build and operationalize an ABX plays library, with clearly defined triggers, audiences, content, channels, sales actions, and success metrics. • Own ABX measurement, attribution, and reporting. • Ensure tight Sales and BDR alignment, owning the operating cadence and pipeline reviews across regions. • Serve as steward of the ABX tech stack, driving adoption, ROI, and continuous improvement across intent, engagement, CRM, analytics, and AI tools. • Operate as a cross‑functional program leader, influencing Marketing, Sales, BDR, CS, RevOps, and regional teams without direct authority.

• Oversee marketing programs and ensure channel effectiveness, measurable results, and timely follow-up by sales team • Support new solution launches, retention campaigns, monitor strategic add-on sales, and offer unique solutions that accelerate sales efforts and support revenue goals • Actively monitor the marketing and sales pipeline dashboards and metrics • Manage creative development and execution for demand generation programs, email marketing, social and webinar campaigns, and work with the events team to manage planned events and identify new potential events • Collaborate with growth marketing team on paid advertising efforts including creation, execution, and post-campaign reporting • Serve as a cross functional partner to sales, solutions, and client success teams to align marketing strategy, campaign execution, and enablement in support of pipeline and revenue goals • Create and evolve high-impact messaging and content across collateral, white papers, blog posts, presentations and outbound talk tracks, ensuring clarity, consistency and conversion effectiveness • Understand the competitive landscape, serve as a subject matter expert and go-to resource, offer outside-of-the-box ideas, and adapt approaches for key market segments • Perform other job duties as assigned

• Create high-quality technical content, including demo videos, guided walkthroughs, solution briefs, executive summaries, technical white papers, technical use cases, blog posts, presentations, and other resources that clearly demonstrate product value and real-world applications • Develop and maintain comprehensive demo environments, datasets, and workflows that showcase Autodesk Tandem in real-world AECO scenarios • Translate product messaging and positioning into tangible, technically credible assets to support product launches and go-to-market initiatives • Collaborate with product and engineering teams by participating in alpha and beta programs, integrating new features into demo environments and content, and providing structured feedback to improve product readiness • Work with product, engineering, and customer success teams to ensure demos and content accurately reflect customers' real workflows, challenges, and industry requirements • Design and refine technical pitches and narratives for use in customer conversations, sales enablement, and strategic opportunities