• As Smart Fridge Marketing Lead, you own the marketing engine that drives revenue across CookUnity's growing Smart Fridge network. • Getting smart fridge users into the app and through their first purchase. • Driving repeat purchase, increasing transaction frequency, and building loyalty. • Instrumenting experiments, reporting on what works, and scaling winning strategies across all fridges. • Responsible for growing average monthly transactions per fridge and increasing average revenue per fridge month over month.

• Establish long-term goals to lead and manage clinical evidence dissemination for the US renal denervation business. • Provide subject matter expertise and work extensively with Clinical and US Commercial organizations in crafting and disseminating scientific and marketing messaging. • Provide expert support to global sales & marketing teams via training, regional customer programs and key account visits. • Identify opportunities for differentiation and drive strategic direction of clinical/scientific product and competitive positioning. • Develop communication strategies related to key scientific conferences and conventions. • Build relationships with internal stakeholders and customers regarding evidence plan, market research, potential projects to complement product development and positioning strategies.

• Own day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member experiences. • Identify high-impact growth opportunities through experimentation, segmentation, behavioral analysis, and lifecycle performance insights. • Design and scale experimentation frameworks across lifecycle touchpoints, messaging, offers, timing, targeting, and channel strategy. • Build scalable lifecycle systems, workflows, and operational processes that improve efficiency and marketing performance over time. • Influence lifecycle strategy and prioritization across Product, Marketing, Analytics, and Engineering stakeholders. • Leverage AI and automation to improve targeting, accelerate analysis, scale testing, optimize creative iteration, and enhance operational decision-making. • Write, refine, or adapt direct-response messaging and marketing copy using AI-assisted workflows and performance insights. • Translate complex data and experimentation results into actionable business recommendations and growth opportunities. • Help evolve segmentation strategy, lifecycle architecture, and personalization capabilities across the member journey. • Work closely with lifecycle systems, experimentation tools, analytics environments, and machine learning-supported marketing platforms. • Balance strategic leadership with hands-on execution and rapid iteration.

• Translate content between English US and your native language while preserving cultural nuance and clarity. • Edit and refine language content for accuracy, tone, and contextual relevance across digital platforms. • Apply current language standards, usage trends, and best practices to all deliverables. • Evaluate and provide structured feedback to improve language model quality. • Collaborate with Production and cross-functional teams to localize content for your language-speaking markets. • Support content development, localization, and quality assurance for digital tools and applications. • If transcreation is required, the text should be creatively adapted beyond the source to ensure it reads naturally in the target language.