• Update and maintain the website (content, pages, landing pages) • Improve booking flows and enquiry conversion rates • Create and optimise landing pages for campaigns • Ensure pricing, room types, and promotions are always current • Write and optimise SEO content (money pages, blogs, location pages) • Improve rankings for high-intent keywords • Track keyword performance and organic enquiries • Work alongside Google Search Console / rank tracking tools • Build, manage, and optimise search campaigns • Monitor cost-per-click, cost-per-lead, and conversions • Create ad copy aligned to bookings and seasonal demand • Create and manage campaigns for promotions and remarketing • Track enquiries → bookings → deposits • Maintain clean CRM data and tagging • Weekly performance reporting focused on: - Enquiries - Bookings - Deposits - Cost per lead - Conversion rates - Identify what’s working, what’s not, and make adjustments - Tie marketing activity directly to revenue outcomes

• Develop and scale patient recruitment and engagement solutions by building strong partnerships with patient associations and patient advocacy groups • Drive digital excellence to support sustainable global growth of patient panels • Works collaboratively with Sales, Client Services, and Panel to design and implement scalable, compliant, and efficient recruitment strategies • Maximize internal capabilities, minimize outsourcing requirements, and ensure exceptional experiences for patients, caregivers, and advocacy partners • Oversee the recruitment and engagement of patient support groups and patient associations, ensuring that strategic collaboration is in place and long-term partnerships are created • Lead outreach efforts and develop tailored engagement plans to onboard new partners efficiently and compliantly • Foster strong, trust‑based relationships with patient association and patient advocacy groups • Build partnership frameworks that support both immediate project needs and long‑term strategic initiatives • Lead the strategic development and optimisation of patient panel technology • Oversee the design, execution, and continuous improvement of global patient panel growth strategies • Own the global digital growth and optimisation strategy across patient panel brands • Develop unified frameworks for digital planning, execution, testing, and reporting

• Participate in an intensive 90-day training program covering various business functions in Digital Marketing • Play an important part in supporting the account management team • Responsible for the network of nonprofit-focused publishers • Transition into a client-facing role post-training

• Lead the development, launch and ongoing management of our website(s) and expanded Martech capabilities. • Lead a digital marketing function and work effectively with cross-functional teams and business partners to optimize performance. • Partner closely with Data and IT to deliver our MarTech roadmap and enhance the digital customer experience. • Integrate marketing technology to streamline operations, support customer preferences, and enable data-driven decision-making. • Track key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and continue to optimize performance. • Partner closely with IT and Legal to maintain digital marketing compliance, manage and respect customer preferences, and enable relevant digital marketing communications. • Stay up to date with industry trends and emerging technologies to continuously improve digital marketing strategies and business outcomes. • Collaborate with key stakeholders to ensure alignment of digital marketing initiatives and business priorities. • Work closely with Data and IT teams to leverage market insights for strategic decision-making. • Support the broader marketing team by contributing to coordinated planning and department priorities. • Be a hands-on leader willing to dive into details and work alongside teammates to achieve goals. • Define and track digital marketing Objectives and Key Results (OKRs).