• Lead the development, launch and ongoing management of our website(s) and expanded Martech capabilities. • Lead a digital marketing function and work effectively with cross-functional teams and business partners to optimize performance. • Partner closely with Data and IT to deliver our MarTech roadmap and enhance the digital customer experience. • Integrate marketing technology to streamline operations, support customer preferences, and enable data-driven decision-making. • Track key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and continue to optimize performance. • Partner closely with IT and Legal to maintain digital marketing compliance, manage and respect customer preferences, and enable relevant digital marketing communications. • Stay up to date with industry trends and emerging technologies to continuously improve digital marketing strategies and business outcomes. • Collaborate with key stakeholders to ensure alignment of digital marketing initiatives and business priorities. • Work closely with Data and IT teams to leverage market insights for strategic decision-making. • Support the broader marketing team by contributing to coordinated planning and department priorities. • Be a hands-on leader willing to dive into details and work alongside teammates to achieve goals. • Define and track digital marketing Objectives and Key Results (OKRs).

• Develop and refine a data-driven strategy to engage key segments in the NYC parenting and education market. • Produce and manage compelling marketing content, including videos, images, and narratives that highlight the transformative impact of our programs. • Implement SEO best practices, conduct keyword research, and optimize web content to enhance organic search visibility. • Manage and optimize marketing channels including social media channels (mainly Instagram and YouTube), continuously evaluating performance to adjust strategies. • Track and analyze campaign performance and SEO effectiveness, using insights to guide future strategies.

• Provide support for a team of Account Managers by assisting with client communication, campaign reporting, and project coordination. • Ensure all campaign and tracking information is documented within project management systems like TaskRay and Salesforce. • Assist Account Managers with client requests and optimization requests, while also proactively providing client outreach and follow-up on property updates, new specials, leasing insights, floor plan focuses, and new marketing assets. • Support Account Managers with detailed notes during client calls, translating them into actionable tasks for internal teams in TaskRay. • Ensure PMC, property and contact records are kept up to date in Salesforce as well as overall maintenance and upkeep. • Assist with monthly client-facing reporting notes ensuring data accuracy and highlighting key insights. • Download performance reports and review individual PDFs to ensure all data is accurate and metrics meet benchmarks. • Submit and manage internal troubleshooting tasks, service mapping issues and complete service tracking audits. • Assist with developing ad copy, conducting search query reports and managing keyword updates. • Perform account-wide changes for repeatable, manual tasks that impact the entire portfolio. • Work selflessly with other departments to provide timely and prompt responses to all client and internal team members. • Actively participate in department meetings and brainstorming sessions, contributing insights and solutions to enhance operational efficiencies. • Stay up-to-date with trends, best practices, and platform algorithm changes across both the multifamily and digital marketing industry.

• Own the strategy and execution of all campaign initiatives, with a primary focus on acquiring high-intent enterprise leads • Manage an external agency to execute at scale, ensuring every dollar spent is optimized for pipeline and conversion • Own the end-to-end strategy for Paid Search (Google) • Act as the primary point of contact for our paid agency partner • Collaborate deeply with Product Marketing to align paid messaging with product roadmaps • Manage paid social (LinkedIn, Meta) and programmatic campaigns to drive awareness and capture demand • Manage and track annual media spend • Provide monthly and quarterly forecasts to leadership