• Build and ship lifecycle campaigns in Iterable across email, SMS, push, and in-app - including segment setup, template build, journey configuration, scheduling, and send. • Translate briefs from cross-functional teams into executed campaigns. • Configure and launch A/B tests against hypotheses; pull results, summarize learnings, and recommend the winning variant. • Own the lifecycle calendar - keep evergreen journeys running, schedule one-off sends, prevent collisions, and surface gaps. • QA every campaign before send. • Build and maintain audience segments in Iterable using behavioral, funnel-stage, and propensity (P2C) data piped in from Snowflake. • Pull weekly campaign performance reports and flag anomalies or wins worth scaling. • Partner with Design on creative briefs, with Growth Analytics on segmentation pulls, and with MarTech on data plumbing and deliverability.

• Execute high-impact field marketing programs across North America, including owned events, third-party sponsorships, roundtables, and targeted in-market activations that support pipeline growth and revenue objectives • Own end-to-end event and campaign logistics, from venue and supplier coordination to attendee communications, onsite execution, and post-event follow-up, ensuring all initiatives are delivered on time, within budget, and to a high standard • Partner closely with Sales teams to align field marketing activities with territory priorities, pipeline needs, and commercial goals, enabling effective lead generation and conversion • Build knowledge of target markets and buyer audiences, contributing insights to campaign planning and identifying relevant industry events and engagement opportunities to maximize impact • Manage and maintain the field marketing activity calendar, proactively coordinating timelines, resolving dependencies, and balancing competing priorities to ensure seamless execution across programs • Support the development of compelling sales collateral and marketing assets, collaborating with creative and product marketing teams to ensure materials are accurate, on-brand, and delivered within agreed timelines • Collaborate cross-functionally with internal stakeholders and external partners, fostering strong working relationships and ensuring consistent, high-quality delivery of field marketing initiatives

• Plan and execute regional marketing programs including 3rd-party events, tradeshows, New Relic-hosted events, and ABM activities for selected accounts. • Develop and deliver multi-channel promotion plans to drive attendance and engagement across programs, working across email, paid media, social, sales teams, SDRs, and direct outreach. • Contribute to the development and execution of the field marketing strategy by working closely with enterprise sales teams to understand market priorities and shape customer- and prospect-facing programs that support pipeline and opportunity creation. • Manage and produce field programs and events (both virtual and in-person), including executive breakfasts/dinners, workshops, webinars, customer-led panels, and partner events, working cross-functionally with internal teams and customers. • Build registration pages using Drupal templates and create campaigns in Marketo and SFDC. • Work closely with creative, copywriting, and marketing operations teams to deliver programs effectively. • Define KPIs with the marketing director, track budgets and vendors, and oversee program logistics from planning through execution. • Track, measure, and communicate program performance using marketing analytics tools, ensuring clear reporting and continuous optimisation of campaign results.

• Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments • Work closely with our EMEA sales team and forge strong communication and processes between teams. • Execute regional field marketing campaigns including trade shows, owned events, email campaigns, direct marketing, webinars, and other lead generation activities • Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions • Plan and execute digital marketing strategy collaboratively with other parts of the marketing org • Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads. • Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards.