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Tailscale

Simple, secure networks for teams of any scale. Built on WireGuard.

Web Strategy – Growth Manager

Growth MarketingGrowth MarketingFull TimeRemoteSeniorTeam 51-200Since 2020H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

63 days ago

Salary

$95K - $119K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Web Strategy – Growth Manager

Tailscale

• Partner with stakeholders across Marketing, Product Marketing, Brand, SEO, Product, and Engineering to plan and execute web initiatives. • Help shape the website roadmap based on business goals, user behavior, technical opportunities, and performance data. • Identify opportunities to improve site structure, navigation, content discoverability, and user journeys. • Lead and support large-scale web initiatives such as content migrations, site restructures, new page launches, CMS improvements, and website refreshes. • Audit existing website experiences and recommend improvements for usability, scalability, and conversion. • Ensure projects are clearly scoped, documented, prioritized, and communicated across teams. • Act as a strategic partner to stakeholders while balancing business needs, technical feasibility, and user experiences. • Own the website experimentation program using tools like VWO. • Build and maintain an experimentation roadmap aligned to business priorities and conversion goals. • Develop hypotheses grounded in user behavior, analytics, qualitative feedback, and business context. • Launch A/B tests, multivariate tests, personalization campaigns, and UX experiments focused on improving sign ups, conversion rates, user engagement, CTA performance, navigation flows, and landing page performance. • Analyze experiment results and communicate insights, recommendations, and next steps to stakeholders. • Partner with analytics and engineering teams to ensure accurate tracking, measurement, and reporting. • Create a culture of evidence-based decision making through experimentation and iterative improvement. • Translate business goals into actionable web strategies and experiment plans.

Job Requirements

  • 5+ years of experience in web strategy, growth marketing, web optimization, digital experience, or a related field
  • Experience managing complex web projects with multiple stakeholders and moving priorities
  • Strong understanding of conversion rate optimization (CRO) and experimentation methodologies
  • Hands-on experience running A/B tests and experiments using tools like VWO, Optimizely, or similar platforms
  • Experience working with CMS platforms and modern marketing websites
  • Strong analytical mindset with experience using tools like GA4, Looker Studio, or other analytics platforms
  • Ability to synthesize qualitative and quantitative data into actionable recommendations
  • Strong communication and stakeholder management skills
  • Highly organized with the ability to manage multiple projects simultaneously
  • Comfortable operating independently and driving initiatives forward with minimal oversight

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Comprehensive group benefits with no waiting period
  • Remote first company
  • Annual professional development budget of $1500 USD
  • Build-your-own home office setup
  • Generous parental leave program from your first day

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