Role Description We are looking for an experienced QA Analyst with strong experience in marketing technology and data validation to join our MarTech team. In this role, you will own end-to-end quality for our customer engagement and attribution infrastructure, spanning mobile deep linking, multi-touch attribution pipelines, and the event data that flows between our CDP, engagement platforms, and advertising ecosystem. You will design and execute comprehensive test strategies, validate complex cross-platform data flows, and act as the quality authority for our MarTech stack. This role is highly analytical and investigative - ideal for someone who thinks in systems and data, thrives in ambiguity, and wants to directly impact how we measure and grow the product. What you’ll do - Own attribution and deep link testing: - Design and execute end-to-end test scenarios that validate attribution accuracy across paid and organic channels — from ad click through install, open, and conversion event — using tools like AppsFlyer. - Validate deep linking flows across iOS and Android, including deferred, contextual, and universal link scenarios. - Validate event data integrity: - Trace events from source to destination across our data pipeline — from SDK instrumentation through CDP transformations into downstream platforms like Braze and our data warehouse. - Identify schema drift, dropped events, duplication, and incorrect mappings before they reach production. - Validate ad platform integrations (paid social & beyond): - Test and verify event flows and attribution across major ad platforms, with a strong emphasis on paid social (e.g., Meta, TikTok, Snap). - Validate pixel and SDK events, click tracking, postbacks, and conversion mapping. - Ensure campaign performance data aligns across platforms and internal reporting. - Execute structured test plans (no-code): - Develop and maintain detailed manual and semi-automated test plans for MarTech integrations, including event validation, audience sync accuracy, campaign trigger logic, and API behavior. - Partner with engineering where automation is appropriate, but remain the owner of test coverage and validation strategy. - Define QA standards for the MarTech stack: - Establish testing protocols, documentation standards, and acceptance criteria for new integrations and campaigns. - Ensure testability and observability are considered early in the lifecycle. - Drive data quality observability: - Proactively monitor data quality across systems — identifying misconfigured events, broken integrations, and attribution anomalies before they surface in dashboards or impact campaigns. - Collaborate cross-functionally: - Work closely with Software Engineering, Data Engineering, Product, Marketing, and Analytics to validate that campaign logic, segmentation, and measurement infrastructure behave as intended. - Translate business requirements into clear test cases and communicate findings effectively. - Support incident investigation and resolution: - Investigate MarTech-related issues, perform root cause analysis, and validate fixes. - Ensure regressions are well understood and prevented through improved test coverage and monitoring. Qualifications - 4–7 years of QA experience with exposure to marketing technology, analytics, or data pipeline validation. - Experience using AI-assisted tools to accelerate test case generation, anomaly detection, or QA workflows. - Experience owning or contributing to QA efforts for attribution, engagement platforms, or event-driven systems in production. - Experience designing and executing test plans for complex, cross-platform systems (without relying heavily on code-based automation). Requirements - Experience with mobile attribution platforms — AppsFlyer, Adjust, or similar — including deep link validation and install attribution flows. - Familiarity with paid media platforms, especially paid social (Meta, TikTok, Snap), including pixel/SDK validation, event mapping, and conversion tracking. - Experience with customer engagement platforms — Braze, Iterable, or similar — including campaign logic and segmentation validation. - Working knowledge of CDPs and event streaming tools — RudderStack, Segment, mParticle, or similar — and the ability to trace event payloads across systems. - Strong data literacy: ability to interpret event schemas, validate payload structure, and reason through multi-step data flows. - Working knowledge of AdTech concepts including click tracking, postbacks, and conversion attribution. - Comfort using SQL or similar tools to validate data, analyze discrepancies, and quantify impact. Benefits - Company-subsidized medical, dental, & vision plans. - 401(k) plan with company match. - Annual bonus. - Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!). - Generous paid leave programs, including 16-week paid parental leave and disability benefits. - Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked. - Company-wide in-person events and team outings. - Lifestyle enhancement program. - Company equipment provided (Windows & Mac options). - Annual performance reviews with opportunities for growth and career development.

Title: Analyst, Procurement - Marketing & Sales Buyer Location: Benton Harbor,Michigan,USA Requisition ID: 70484 Job Description: About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. This role in summary Whirlpool is currently seeking qualified candidates for an Analyst, Procurement - Marketing & Sales Buyer. This role will be based in Benton Harbor, MI. As a Buyer for Marketing & Sales, you are at the intersection of business strategy and creative execution. You will manage a portfolio of $100M+ annual spend, partnering with our internal teams and external partners to ensure our brands stay at the top of consumers' minds. You will lead the commercial strategy for a diverse and exciting category, including Media, PR, Talent, Digital, Market Research, and Trade Shows. You’ll help us insource creative, production, and digital strategy, directly impacting how we engage with millions of customers across North America. The role is highly cross functional and requires strong collaboration with the Brand & Product Marketing teams, Sales business function leaders, and with Whirlpool’s internal Agency, WoW Studios. Leading your portfolio, you will be responsible and accountable to lead category strategies, sourcing initiatives, supplier selection, and contracting aligned to our Policies and KPIs. Your responsibilities will include - Supplier and Commercial Management: - Manage and improve supplier performance and commercial relationships - Negotiate and finalize contracts and/or statements of work with Whirlpool's suppliers - Resolve daily operational challenges within the supply base - Strategy and Category Leadership: - Develop and execute category strategies to achieve objectives - Lead category activities with robust management systems, governance, and controls - Conduct market analysis to inform strategies and implement risk mitigation plans. - Report out financial results driven by the negotiations - Drive substantial supply base consolidation through enhanced partnerships with key stakeholders and suppliers - Project Leadership and Performance: - Prioritize resources and manage critical projects to meet milestones and objectives - Provide leadership for procurement projects and initiatives - Deliver outstanding results across critical KPIs, including cost savings and delivery - Stakeholder Collaboration: - Collaborate and influence both internal Business Stakeholders and external Suppliers - Champion change, ensure compliance, and drive continuous improvement across processes Key Deliverables: - Achieve year-over-year cost reductions across Marketing & Sales categories - Achieve Supplier Base Rationalization to grow strategic partnerships and drive compliance. - Develop and execute detailed sourcing strategies across key categories that are required to deliver objectives - Partner with key stakeholders to improve cross-functional engagement and productivity - Support business growth through competitive commercial and delivery terms Minimum requirements - Bachelor’s Degree - 1+ years of experience in Procurement, Business, Finance or Marketing Preferred skills and experiences - Communication and Interpersonal: Excellent written and verbal communication in English. Strong interpersonal, motivational, and influential skills to engage and build rapport with the business. Strong customer focus with the ability to effectively communicate with all levels of the business - Negotiation and Procurement Expertise: Successful negotiation experience, contract development and execution, and conflict resolution. Strong application of strategic RFP processes, supplier management, and other procurement principles. Experience and/or knowledge with Marketing-related services - Analytical and Financial: Strong analytical skills with the ability to interpret and manipulate data. Strong planning, organizational, managing, and financial skills - Technical and Systems: Proficient PC-related skills. Experience using ERP systems and familiarity with e-sourcing tools - Leadership and Management: Strong leadership attributes and decision-making abilities. Proven ability to handle multiple priorities simultaneously, manage, prioritize, and execute multiple key activities. Project management in adherence to objectives and milestones. - Business Acumen: Ability to understand the Whirlpool business environment, requirements, and corporate culture RSRWH What we offer Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required). Additional information Whirlpool’s Ways of Working Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including: - Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. - Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year. - Sabbatical - Four weeks paid leave after every five years of service.

• Collect and analyze data from marketing campaigns across multiple channels (paid media, organic, social, email, etc.). • Track key marketing KPIs, including: • Own full-funnel performance tracking across Marketing, SDR, VAPI, and Direct channels • Manage budget, spend, management fees, ROAS, and CAC for cost-efficient growth • Track lead volume, qualification rates, CPL, and cost per qualified lead • Analyze demo performance and conversion rates (booked, completed, show-up, no-shows) across all channels • Monitor pipeline health, lead quality, and disqualification reasons throughout the funnel • Report on revenue impact, including projected vs. actual clients, services sold, MRR, and average deal size • Create custom dashboards using Looker Studio, HubSpot and Google Sheets for directors. • Manage HubSpot workflows, sequences, and automation to improve lead generation and nurturing. • Create and optimize HubSpot forms for data capture and conversion tracking. • Implement UTM parameters and HubSpot shortcodes to track campaign performance. • Ensure data integrity and monitor CRM performance for marketing and sales alignment. • Research and scout PandaDoc features for marketing and sales information. • Identify opportunities for contract management. • Conduct QA testing for marketing automation and integrations. • Identify and troubleshoot bugs, workflow issues, and system errors. • Work with developers and product teams to ensure marketing tools function as intended.

• Brand awareness, positioning, style & mascot • Competitor and market research and analysis, competitor profiles • Advertising opportunities • Creation of marketing campaigns • Business campaigns • Annual & Quarterly Marketing Plan • Monthly reports with MKT KPI • All types of Communication: external - with current clients, and promotional campaigns for potential customers, community relations, press releases; internal – with the team, freelancers, interpreters & translators • Creation and gathering of ideas for the posts on LinkedIn, Facebook, Instagram, Twitter, YouTube, and TikTok • Creation of texts for the post, including a selection of hashtags • Supervising comments and messages • Controlling the analytics • Research on new social media platforms (Gab, Rumble, Parler) • Creation of the blog articles (finding the ideas, writing articles with SEO requirements (finding the information online, conducting the interviews with employees, gathering different types of information from the team with the help of questionnaires or personal communication), creation of pictures or infographics for it, publishing on the website, and sharing it on social media as a posting with exclusive text, link, and picture) • Updating the website pages with new text and pictures, and infographics with SEO requirements • SEO Strategies and Ongoing Action Plan • Landing Pages for Services Overview