Title: Analyst, Procurement - Marketing & Sales Buyer Location: Benton Harbor,Michigan,USA Requisition ID: 70484 Job Description: About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. This role in summary Whirlpool is currently seeking qualified candidates for an Analyst, Procurement - Marketing & Sales Buyer. This role will be based in Benton Harbor, MI. As a Buyer for Marketing & Sales, you are at the intersection of business strategy and creative execution. You will manage a portfolio of $100M+ annual spend, partnering with our internal teams and external partners to ensure our brands stay at the top of consumers' minds. You will lead the commercial strategy for a diverse and exciting category, including Media, PR, Talent, Digital, Market Research, and Trade Shows. You’ll help us insource creative, production, and digital strategy, directly impacting how we engage with millions of customers across North America. The role is highly cross functional and requires strong collaboration with the Brand & Product Marketing teams, Sales business function leaders, and with Whirlpool’s internal Agency, WoW Studios. Leading your portfolio, you will be responsible and accountable to lead category strategies, sourcing initiatives, supplier selection, and contracting aligned to our Policies and KPIs. Your responsibilities will include - Supplier and Commercial Management: - Manage and improve supplier performance and commercial relationships - Negotiate and finalize contracts and/or statements of work with Whirlpool's suppliers - Resolve daily operational challenges within the supply base - Strategy and Category Leadership: - Develop and execute category strategies to achieve objectives - Lead category activities with robust management systems, governance, and controls - Conduct market analysis to inform strategies and implement risk mitigation plans. - Report out financial results driven by the negotiations - Drive substantial supply base consolidation through enhanced partnerships with key stakeholders and suppliers - Project Leadership and Performance: - Prioritize resources and manage critical projects to meet milestones and objectives - Provide leadership for procurement projects and initiatives - Deliver outstanding results across critical KPIs, including cost savings and delivery - Stakeholder Collaboration: - Collaborate and influence both internal Business Stakeholders and external Suppliers - Champion change, ensure compliance, and drive continuous improvement across processes Key Deliverables: - Achieve year-over-year cost reductions across Marketing & Sales categories - Achieve Supplier Base Rationalization to grow strategic partnerships and drive compliance. - Develop and execute detailed sourcing strategies across key categories that are required to deliver objectives - Partner with key stakeholders to improve cross-functional engagement and productivity - Support business growth through competitive commercial and delivery terms Minimum requirements - Bachelor’s Degree - 1+ years of experience in Procurement, Business, Finance or Marketing Preferred skills and experiences - Communication and Interpersonal: Excellent written and verbal communication in English. Strong interpersonal, motivational, and influential skills to engage and build rapport with the business. Strong customer focus with the ability to effectively communicate with all levels of the business - Negotiation and Procurement Expertise: Successful negotiation experience, contract development and execution, and conflict resolution. Strong application of strategic RFP processes, supplier management, and other procurement principles. Experience and/or knowledge with Marketing-related services - Analytical and Financial: Strong analytical skills with the ability to interpret and manipulate data. Strong planning, organizational, managing, and financial skills - Technical and Systems: Proficient PC-related skills. Experience using ERP systems and familiarity with e-sourcing tools - Leadership and Management: Strong leadership attributes and decision-making abilities. Proven ability to handle multiple priorities simultaneously, manage, prioritize, and execute multiple key activities. Project management in adherence to objectives and milestones. - Business Acumen: Ability to understand the Whirlpool business environment, requirements, and corporate culture RSRWH What we offer Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required). Additional information Whirlpool’s Ways of Working Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including: - Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. - Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year. - Sabbatical - Four weeks paid leave after every five years of service.

• Collect and analyze data from marketing campaigns across multiple channels (paid media, organic, social, email, etc.). • Track key marketing KPIs, including: • Own full-funnel performance tracking across Marketing, SDR, VAPI, and Direct channels • Manage budget, spend, management fees, ROAS, and CAC for cost-efficient growth • Track lead volume, qualification rates, CPL, and cost per qualified lead • Analyze demo performance and conversion rates (booked, completed, show-up, no-shows) across all channels • Monitor pipeline health, lead quality, and disqualification reasons throughout the funnel • Report on revenue impact, including projected vs. actual clients, services sold, MRR, and average deal size • Create custom dashboards using Looker Studio, HubSpot and Google Sheets for directors. • Manage HubSpot workflows, sequences, and automation to improve lead generation and nurturing. • Create and optimize HubSpot forms for data capture and conversion tracking. • Implement UTM parameters and HubSpot shortcodes to track campaign performance. • Ensure data integrity and monitor CRM performance for marketing and sales alignment. • Research and scout PandaDoc features for marketing and sales information. • Identify opportunities for contract management. • Conduct QA testing for marketing automation and integrations. • Identify and troubleshoot bugs, workflow issues, and system errors. • Work with developers and product teams to ensure marketing tools function as intended.

• Brand awareness, positioning, style & mascot • Competitor and market research and analysis, competitor profiles • Advertising opportunities • Creation of marketing campaigns • Business campaigns • Annual & Quarterly Marketing Plan • Monthly reports with MKT KPI • All types of Communication: external - with current clients, and promotional campaigns for potential customers, community relations, press releases; internal – with the team, freelancers, interpreters & translators • Creation and gathering of ideas for the posts on LinkedIn, Facebook, Instagram, Twitter, YouTube, and TikTok • Creation of texts for the post, including a selection of hashtags • Supervising comments and messages • Controlling the analytics • Research on new social media platforms (Gab, Rumble, Parler) • Creation of the blog articles (finding the ideas, writing articles with SEO requirements (finding the information online, conducting the interviews with employees, gathering different types of information from the team with the help of questionnaires or personal communication), creation of pictures or infographics for it, publishing on the website, and sharing it on social media as a posting with exclusive text, link, and picture) • Updating the website pages with new text and pictures, and infographics with SEO requirements • SEO Strategies and Ongoing Action Plan • Landing Pages for Services Overview

Role Description We are seeking a Marketing Analyst to join our team and drive data-driven insights that optimize marketing performance. This role will focus on tracking KPIs, analyzing campaign effectiveness, managing HubSpot automations, scouting PandaDoc, and conducting quality assurance (QA) testing. The ideal candidate is detail-oriented, data-savvy, and skilled in marketing analytics tools. Key Responsibilities - Data Analysis & Performance Tracking - Collect and analyze data from marketing campaigns across multiple channels (paid media, organic, social, email, etc.). - Track key marketing KPIs, including: - Own full-funnel performance tracking across Marketing, SDR, VAPI, and Direct channels. - Manage budget, spend, management fees, ROAS, and CAC for cost-efficient growth. - Track lead volume, qualification rates, CPL, and cost per qualified lead. - Analyze demo performance and conversion rates (booked, completed, show-up, no-shows) across all channels. - Monitor pipeline health, lead quality, and disqualification reasons throughout the funnel. - Report on revenue impact, including projected vs. actual clients, services sold, MRR, and average deal size. - Create custom dashboards using Looker Studio, HubSpot, and Google Sheets for directors. - Marketing Operations & HubSpot Management - Manage HubSpot workflows, sequences, and automation to improve lead generation and nurturing. - Create and optimize HubSpot forms for data capture and conversion tracking. - Implement UTM parameters and HubSpot shortcodes to track campaign performance. - Ensure data integrity and monitor CRM performance for marketing and sales alignment. - PandaDoc Scouting & Integration - Research and scout PandaDoc features for marketing and sales information. - Identify opportunities for contract management. - Quality Assurance (QA) - Conduct QA testing for marketing automation and integrations. - Identify and troubleshoot bugs, workflow issues, and system errors. - Work with developers and product teams to ensure marketing tools function as intended. Qualifications - Experience in marketing analytics & KPI tracking (CPL, CAC, ROAS, conversions, revenue). - Proficient in HubSpot CRM (workflows, automation, forms, UTMs). - Skilled in Looker Studio & Google Sheets for reporting and dashboards. - Strong knowledge of multi-channel campaign analysis (paid, organic, social, email). - Experience in QA testing, troubleshooting, and familiarity with PandaDoc is a plus. - Exceptional organizational and time-management skills. - Willingness to work in US time zones (PST, EST, CST). - High school diploma or equivalent. Requirements - A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues. - Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage. - Headset/earphone with noise cancellation and webcam at 720p or higher resolution. - A designated, quiet, and well-organized workspace free from distractions to facilitate focused work. - Permanent remote work setup. Benefits - Competitive starting rate paid in USD. - Internet Allowance. - HMO insurance (PH). - Retirement Fund. - Paid US holidays. - Paid Vacation and Sick Leaves.