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Happy Koala logo
Happy Koala

Happy Mammoth is a fast-growing natural health company formulating, producing, and marketing gut health and hormone-balancing supplements to millions of customers across Australia, the United States, and Europe. We operate direct-to-consumer through Shopify Plus and Amazon, with deep roots in performance marketing and direct response. This is a company built on speed, testing, and commercial results.

Creative Strategist

Location

GMT (UTC+0)

Posted

23 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

Creative Strategist

Happy Koala

Role Description This is not a brand or content role. It sits squarely in paid acquisition and performance creative. We're looking for a Creative Strategist with a direct-response mindset — ideally someone who started as a copywriter and evolved into performance creative strategy. - Part-time freelance contractor - B2C / DTC experience required - EU hours (GMT) - Supplements / health a strong plus This role is about what converts, not what "looks good." - Own performance creative strategy for paid media (Meta-focused) - Develop angles, hooks, messaging frameworks, and iterations - Translate data (CTR, CPA, CVR, ROAS) into creative decisions - Build and refine creative testing roadmaps - Brief and iterate with copywriters, editors, and designers - Analyze winning vs losing creatives and scale what works - Continuously improve performance through structured experimentation Qualifications - Proven experience in performance marketing creative - Strong copy background (ads, hooks, messaging — not just concepts) - Hands-on experience working with media buyers - Comfort owning results, not just deliverables - Clear understanding of direct-response psychology - Ability to move fast, test often, and iterate Requirements - Senior-level experience in performance creative and/or direct-response copywriting - Proven exposure to paid media environments (Meta experience required) - Strong understanding of conversion-focused creative and testing - Fluency in English (CVs must be submitted in English) - Ability to operate independently in a fast-paced, remote setup - Available during EU working hours (GMT) Benefits - Competitive compensation aligned with senior performance roles - Fully remote with clear ownership and accountability - Opportunity to work on high-impact, high-scale performance campaigns - Flexible part-time engagement — work around your schedule

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